AUREM
Building a Lead-Generating Website for a UAE Fintech Startup with Framer
Services
UI Design, Development
Tools
Figma, Framer
Deliverables
Website
Product Type
Landing Page
Timeline
1 Month
Introduction
Aurem, a UAE-based financial technology startup, needed a website to launch their new service and capture leads. We crafted a sleek website that showcases their product in action, hosts a blog to establish their brand presence, and generates leads through user inquiries.
“The most impressive thing was the care taken to deliver everything as we expected.
Designer
Aurem, Fintech Startup
The Opportunity
Aurem awaited regulatory approval for their financial services. In the meantime, they required a marketing website to gather leads and introduce their product. This site needed to be SEO-friendly, reflect their brand identity, and be user-friendly for post-launch management by their team.
Design Process
Aurem provided the Figma designs, we optimised them to develop quickly on Framer.
Figma to Framer
We collaborated with Aurem to optimize their Figma design files for seamless development within Framer, ensuring a smooth transition.
Modern & Clean Designs
As a UAE fintech startup, Aurem needed a website that conveyed a modern, corporate image. We achieved this with clean and professional design elements, incorporating subtle animations to enhance user engagement without compromising the lead capture focus.
Development
We built a fast-loading, SEO-friendly Framer website that effectively showcased Aurem's product and facilitated lead capture. The site enabled a successful launch and lead generation for Aurem.
Collecting Leads with Custom Code
The primary goal of the marketing website was to generate leads for Aurem. We implemented custom code to create a user-friendly form, allowing potential customers to connect with Aurem before their public launch.
Simple Animations
Showcasing the product and driving user sign-ups was crucial for Aurem. Through collaboration with their team, we created subtle yet impactful animations that highlight the product's functionality and encourage users to register.
SEO Optimised Blog
To establish their online presence before launch, Aurem desired a content marketing strategy. We leveraged Framer's CMS capabilities to create an SEO-optimized blog, empowering the Aurem team to publish content and improve their search engine ranking
Easy To Use Post Hand Off
A key reason Aurem chose Framer was for its user-friendliness. We ensured a smooth post-launch experience by creating Loom video tutorials that explain website maintenance and basic content updates.
