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The Website Buyer’s Glossary

Plain-English definitions of the terms you meet when buying, building and running a company website, and what to ask before you hire anyone.

Explore our glossary

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Answer Engine Optimization (AEO)

What is AEO? Answer engine optimization means structuring your site so search and AI tools can lift direct answers from it. Here is what good looks like.

Answer Engine Optimization (AEO)

What is AEO? Answer engine optimization means structuring your site so search and AI tools can lift direct answers from it. Here is what good looks like.

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Generative Engine Optimization (GEO)

Generative engine optimization (GEO) explained for website owners: what it is, what good looks like, and what to ask an agency before you pay for it.

Generative Engine Optimization (GEO)

Generative engine optimization (GEO) explained for website owners: what it is, what good looks like, and what to ask an agency before you pay for it.

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Headless CMS

What is a headless CMS? A plain English guide for marketing leads: how it differs from a visual builder, when it is worth it, and what to ask an agency.

Headless CMS

What is a headless CMS? A plain English guide for marketing leads: how it differs from a visual builder, when it is worth it, and what to ask an agency.

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Landing Page

A landing page is a standalone web page built for one goal, like a demo request or launch signup. Learn what makes one work and what to ask an agency first.

Landing Page

A landing page is a standalone web page built for one goal, like a demo request or launch signup. Learn what makes one work and what to ask an agency first.

llms.txt

llms.txt is a proposed file that points AI tools to your most useful pages. What it does, what it does not do, and whether your website needs one in 2026.

llms.txt

llms.txt is a proposed file that points AI tools to your most useful pages. What it does, what it does not do, and whether your website needs one in 2026.

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Schema Markup

Schema markup is structured data that tells search engines what a page is about. Learn what it does, what it cannot promise and what to check on your site.

Schema Markup

Schema markup is structured data that tells search engines what a page is about. Learn what it does, what it cannot promise and what to check on your site.

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Website Audit

A website audit reviews your site's performance, SEO, conversion paths and maintainability. See what a useful audit covers and what to ask before you buy one.

Website Audit

A website audit reviews your site's performance, SEO, conversion paths and maintainability. See what a useful audit covers and what to ask before you buy one.

Website Maintenance

Website maintenance is the ongoing work that keeps a site accurate, secure and useful after launch. See what maintenance covers and what to ask an agency.

Website Maintenance

Website maintenance is the ongoing work that keeps a site accurate, secure and useful after launch. See what maintenance covers and what to ask an agency.

Website Migration

A website migration moves your site to a new platform, domain or URL structure. Learn what a safe migration looks like and what to ask an agency first.

Website Migration

A website migration moves your site to a new platform, domain or URL structure. Learn what a safe migration looks like and what to ask an agency first.

Website Redesign

A website redesign rebuilds how your site looks, reads and works. When a funded company needs one, what good looks like, and what to ask an agency first.

Website Redesign

A website redesign rebuilds how your site looks, reads and works. When a funded company needs one, what good looks like, and what to ask an agency first.