Series A to Brand-Ready: How Sydecar Rebuilt Their Website for Scale
Industry
Finance
Tools
Framer
Services
Sydecar had just raised a Series A. The fintech company was entering its next phase: accelerating growth, expanding its reach, and preparing to operate at a much larger scale. Their platform powers the infrastructure behind modern venture deals. Helping fund managers and syndicate leads launch SPVs, automate compliance, manage banking. But the site was stitched together through freelance hand-offs and quick fixes. It was harder to maintain, easy to break, and it did not match the maturity of the product. For a fintech selling to venture operators, that gap kills trust before anyone books a demo. Sydecar didn't need a surface refresh. They needed a structured rebuild that matched the strength of the platform and supported their next phase of growth. That's where Goodspeed came in.
Series A
Series A
Raised
Raised
50+
50+
Pages Rebuilt
Pages Rebuilt
2
2
Growth Experiments
Growth Experiments
Sydecar’s audience isn’t browsing casually. They’re fund managers evaluating platforms for real capital deployment. They care about accuracy, security and whether the platform can be trusted to handle high-stakes transactions . The website needed to reflect that.
It had to communicate how Syedcar simplifies complex venture processes, from launching SPVs and managing investor capital to handling banking and compliance. It needed to reassure buyers that this wasn’t just another fintech startup, but institutional-grade infrastructure built for modern venture capital.
After Series A, everything speeds up. More campaigns, more content, more product expansion. The new site couldn’t just look stronger, it had to function as scalable marketing infrastructure. The goal wasn’t just a redesign. It was about bringing the brand, the product, and the growth strategy into sync.
Goodspeed felt like an extension of our team. They provided daily updates via Slack and Loom, so we always knew exactly what was happening and what was coming next.
Gavin Newman
Marketing Manager
The Process
Before redesigning anything, we clarified structure and narrative flow. How does a first-time fund manager evaluate Sydecar? What questions need answering before they trust a platform with deal execution? We reworked navigation and hierarchy to guide visitors logically through product value, use cases, and proof.
Rather than building isolated pages, we created a system in Framer: reusable templates and structured CMS collections that let the marketing team launch new product pages, guides, and landing campaigns without breaking brand consistency. As Sydecar expands into new fund structures and services, the site supports that evolution cleanly.
Conversion paths were rebuilt with care. Demo requests and key form touchpoints were integrated seamlessly with HubSpot, ensuring accurate data capture and clean routing without disrupting the existing CRM setup. In a sales-led fintech environment, backend reliability matters as much as frontend polish.
Delivery was deliberate and transparent: staged previews, walkthroughs, rapid feedback cycles, and structured QA. The outcome wasn't a one-off redesign, it was a platform built to scale with the business.
The Result
Sydecar now has a website that reflects the strength of its platform and the expectations of its audience. The structure is clearer and the messaging is sharp. Navigation guides users logically through products, use cases, and proof.
More importantly, the site now supports growth. The team can launch campaigns, expand educational resources, and refine positioning without relying on ad-hoc freelancers or fragile page builds. This foundation unlocks experimentation. Interactive tools like the SPV Fees Calculator and the ROI Calculator act as built-in lead magnets, turning education into customer acquisition. The site supports now iteration instead of slowing it down.
For Sydecar, trust is everything. The website now reflects the same precision as the product itself, clear processes, structured thinking and no unnecessary friction. It signals a company that has moved beyond an early-stage fintech and is operating at the level their customer expects.
If your product has evolved but your website hasn’t kept pace, our team brings the structure, clarity, and execution needed to connect the two.
Next Case Study
Series A to Brand-Ready: How Sydecar Rebuilt Their Website for Scale
Sydecar had just raised a Series A. The fintech company was entering its next phase: accelerating growth, expanding its reach, and preparing to operate at a much larger scale. Their platform powers the infrastructure behind modern venture deals. Helping fund managers and syndicate leads launch SPVs, automate compliance, manage banking. But the site was stitched together through freelance hand-offs and quick fixes. It was harder to maintain, easy to break, and it did not match the maturity of the product. For a fintech selling to venture operators, that gap kills trust before anyone books a demo. Sydecar didn't need a surface refresh. They needed a structured rebuild that matched the strength of the platform and supported their next phase of growth. That's where Goodspeed came in.
Framer
Series A to Brand-Ready: How Sydecar Rebuilt Their Website for Scale
Sydecar had just raised a Series A. The fintech company was entering its next phase: accelerating growth, expanding its reach, and preparing to operate at a much larger scale. Their platform powers the infrastructure behind modern venture deals. Helping fund managers and syndicate leads launch SPVs, automate compliance, manage banking. But the site was stitched together through freelance hand-offs and quick fixes. It was harder to maintain, easy to break, and it did not match the maturity of the product. For a fintech selling to venture operators, that gap kills trust before anyone books a demo. Sydecar didn't need a surface refresh. They needed a structured rebuild that matched the strength of the platform and supported their next phase of growth. That's where Goodspeed came in.
Framer
Series A to Brand-Ready: How Sydecar Rebuilt Their Website for Scale
Sydecar had just raised a Series A. The fintech company was entering its next phase: accelerating growth, expanding its reach, and preparing to operate at a much larger scale. Their platform powers the infrastructure behind modern venture deals. Helping fund managers and syndicate leads launch SPVs, automate compliance, manage banking. But the site was stitched together through freelance hand-offs and quick fixes. It was harder to maintain, easy to break, and it did not match the maturity of the product. For a fintech selling to venture operators, that gap kills trust before anyone books a demo. Sydecar didn't need a surface refresh. They needed a structured rebuild that matched the strength of the platform and supported their next phase of growth. That's where Goodspeed came in.
Framer
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Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.