We started with a bold goal: create a web experience as dynamic and fresh as The Nations’ YouTube catalog.

We kicked off with research, pulling together moodboards that captured their youthful, experimental spirit. From there, we crafted a modern brand identity — sleek, adventurous, and unmistakably them. Using Figma, we moved through low-fi sketches to high-impact visuals, refining every detail until it struck the perfect chord.

The final build was done in Framer, where we pushed the limits of interactive web design. Custom-coded components and immersive animations made the site feel alive - a place where new artists could feel inspired to submit their work.

But beauty wasn’t enough. We also coded a custom submission form to streamline artist intake, replacing the clunky, manual process. And we didn’t stop there - we optimised the entire site for SEO, helping The Nations go from hard-to-find to top-ranked for key search terms.

The result? More visibility, more submissions, and one seriously standout site.