FORMULA BOT
Boosting Formula Bot's Search Ranking with Framer Website Migration
Services
UI Design, Development
Tools
Figma, Framer, Custom Code
Deliverables
Website
Product Type
Landing Page
Timeline
2 Months
Introduction
Formula Bot, an AI-powered formula generation tool, partnered with Goodspeed to revamp their landing page and marketing site. Our goal? Enhance product presentation, improve search engine ranking (SEO), and boost conversions – all achieved through migration to Framer.
“They exceeded my expectations and showcased their creativity”
David Bressler
CEO Formula bot
The Opportunity
The competitive AI market demanded optimisation for Formula Bot's landing pages and marketing materials. Their existing Bubble website needed an upgrade to showcase the product effectively, improve conversion rates, and achieve a higher ranking on Google Search. Goodspeed's expertise in both Framer and Bubble made them the perfect choice for Formula Bot.
Design Process
We worked together with the Formula Bot team to refine their Figma designs so they would work well when built on Framer.
Optimising Figma Designs For Framer
Originally, Formula Bot had their website on Bubble and their designs in Figma. To move smoothly from Figma to Framer, we needed to adjust their existing Figma designs. Here's what we did:
(1) Ensure the size of the frames in Figma matched the sizes in Framer.
(2) Set up font styles in Figma so they would be the same in Framer.
(3) Grouped sections together and used auto layout in Figma to make it easier to convert the designs to Framer.
