Freeholder

Freeholder

Freeholder

From Spreadsheets to Smart Systems: A Custom Platform for Property Management

From Spreadsheets to Smart Systems: A Custom Platform for Property Management

From Spreadsheets to Smart Systems: A Custom Platform for Property Management

Services

UI/UX, Development

Tools

Deliverables

Custom Platform

Timeline

2 Months

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Introduction

Introduction

Introduction

Managing property portfolios is messy. Between scattered documents, endless admin, and poor tenant communication, property owners were losing time and patience. Rob needed a smarter way to scale operations and better engage with tenants - without spiraling costs or complexity.

Managing property portfolios is messy. Between scattered documents, endless admin, and poor tenant communication, property owners were losing time and patience. Rob needed a smarter way to scale operations and better engage with tenants - without spiraling costs or complexity.

Managing property portfolios is messy. Between scattered documents, endless admin, and poor tenant communication, property owners were losing time and patience. Rob needed a smarter way to scale operations and better engage with tenants - without spiraling costs or complexity.

The Process

The Process

The Process

We partnered with Freeholder to build a property SaaS platform that does the heavy lifting for landlords. Starting with discovery sessions, we mapped out core needs and user types. Together on Miro, we created user flows and stories that would guide the experience - from document uploads to tenant messaging. These laid the foundation for low-fidelity wireframes that captured the heart of what this tool needed to do. Design came next. In Figma, we built high-fidelity screens tailored for a clean, calm, admin-friendly UX. Weekly Loom walkthroughs kept everyone aligned and allowed for rapid iteration. Once the designs were locked, we moved into build with Bubble - crafting a full-featured, no-code SaaS platform in under three months. Key features included: A comprehensive admin dashboard for managing users, documents, stats, and permissions A tenant forum and direct messaging for better communication A smart calendar with automated email reminders A centralised user dashboard with polls, contacts, documents, and discussion tracking All with one goal: save time, reduce friction, and give landlords a single source of truth.

We partnered with Freeholder to build a property SaaS platform that does the heavy lifting for landlords. Starting with discovery sessions, we mapped out core needs and user types. Together on Miro, we created user flows and stories that would guide the experience - from document uploads to tenant messaging. These laid the foundation for low-fidelity wireframes that captured the heart of what this tool needed to do. Design came next. In Figma, we built high-fidelity screens tailored for a clean, calm, admin-friendly UX. Weekly Loom walkthroughs kept everyone aligned and allowed for rapid iteration. Once the designs were locked, we moved into build with Bubble - crafting a full-featured, no-code SaaS platform in under three months. Key features included: A comprehensive admin dashboard for managing users, documents, stats, and permissions A tenant forum and direct messaging for better communication A smart calendar with automated email reminders A centralised user dashboard with polls, contacts, documents, and discussion tracking All with one goal: save time, reduce friction, and give landlords a single source of truth.

We partnered with Freeholder to build a property SaaS platform that does the heavy lifting for landlords. Starting with discovery sessions, we mapped out core needs and user types. Together on Miro, we created user flows and stories that would guide the experience - from document uploads to tenant messaging. These laid the foundation for low-fidelity wireframes that captured the heart of what this tool needed to do. Design came next. In Figma, we built high-fidelity screens tailored for a clean, calm, admin-friendly UX. Weekly Loom walkthroughs kept everyone aligned and allowed for rapid iteration. Once the designs were locked, we moved into build with Bubble - crafting a full-featured, no-code SaaS platform in under three months. Key features included: A comprehensive admin dashboard for managing users, documents, stats, and permissions A tenant forum and direct messaging for better communication A smart calendar with automated email reminders A centralised user dashboard with polls, contacts, documents, and discussion tracking All with one goal: save time, reduce friction, and give landlords a single source of truth.

Impact

10 hours

10 hours

10 hours

saved per week

saved per week

saved per week

3 months

3 months

3 months

From discovery to delivery

From discovery to delivery

From discovery to delivery

10x

10x

10x

cheaper than traditional code

cheaper than traditional code

cheaper than traditional code

"Felt like they were part of my team. They understood the problem and even thought up extra workflows I hadn’t considered.”

"Felt like they were part of my team. They understood the problem and even thought up extra workflows I hadn’t considered.”

"Felt like they were part of my team. They understood the problem and even thought up extra workflows I hadn’t considered.”

Robert Lo Blue

Robert Lo Blue

Robert Lo Blue

CEO, Freeholder

CEO, Freeholder

CEO, Freeholder

The Result

The Result

The Result

The Freeholder platform now saves property managers up to 10 hours a week - by automating reminders, centralising documentation, and giving tenants a clear voice. Admins can now onboard tenants in minutes, while residents enjoy a more transparent, connected experience. And best of all? It was delivered 10x cheaper than a traditional codebase.

The Freeholder platform now saves property managers up to 10 hours a week - by automating reminders, centralising documentation, and giving tenants a clear voice. Admins can now onboard tenants in minutes, while residents enjoy a more transparent, connected experience. And best of all? It was delivered 10x cheaper than a traditional codebase.

The Freeholder platform now saves property managers up to 10 hours a week - by automating reminders, centralising documentation, and giving tenants a clear voice. Admins can now onboard tenants in minutes, while residents enjoy a more transparent, connected experience. And best of all? It was delivered 10x cheaper than a traditional codebase.

Get in touch

Let's Launch

Your Product 🚀

Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…


Don't want a call? Email harish@goodspeed.studio

Are you interested in a Web App or Marketing Site?*

What is your estimated budget for this project?

Get in touch

Let's Launch

Your Product 🚀

Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…


Don't want a call? Email harish@goodspeed.studio

Are you interested in a Web App or Marketing Site?*

What is your estimated budget for this project?

Get in touch

Let's Launch

Your Product 🚀

Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…


Don't want a call? Email harish@goodspeed.studio

Are you interested in a Web App or Marketing Site?*

What is your estimated budget for this project?