Freeholder
Freeholder
Freeholder
From Spreadsheets to Smart Systems: A Custom Platform for Property Management
From Spreadsheets to Smart Systems: A Custom Platform for Property Management
From Spreadsheets to Smart Systems: A Custom Platform for Property Management
Services
UI/UX, Development
Tools



Deliverables
Custom Platform
Timeline
2 Months
Introduction
Introduction
Introduction
Managing property portfolios is messy. Between scattered documents, endless admin, and poor tenant communication, property owners were losing time and patience. Rob needed a smarter way to scale operations and better engage with tenants - without spiraling costs or complexity.
Managing property portfolios is messy. Between scattered documents, endless admin, and poor tenant communication, property owners were losing time and patience. Rob needed a smarter way to scale operations and better engage with tenants - without spiraling costs or complexity.
Managing property portfolios is messy. Between scattered documents, endless admin, and poor tenant communication, property owners were losing time and patience. Rob needed a smarter way to scale operations and better engage with tenants - without spiraling costs or complexity.






The Process
The Process
The Process
We partnered with Freeholder to build a property SaaS platform that does the heavy lifting for landlords. Starting with discovery sessions, we mapped out core needs and user types. Together on Miro, we created user flows and stories that would guide the experience - from document uploads to tenant messaging. These laid the foundation for low-fidelity wireframes that captured the heart of what this tool needed to do. Design came next. In Figma, we built high-fidelity screens tailored for a clean, calm, admin-friendly UX. Weekly Loom walkthroughs kept everyone aligned and allowed for rapid iteration. Once the designs were locked, we moved into build with Bubble - crafting a full-featured, no-code SaaS platform in under three months. Key features included: A comprehensive admin dashboard for managing users, documents, stats, and permissions A tenant forum and direct messaging for better communication A smart calendar with automated email reminders A centralised user dashboard with polls, contacts, documents, and discussion tracking All with one goal: save time, reduce friction, and give landlords a single source of truth.
We partnered with Freeholder to build a property SaaS platform that does the heavy lifting for landlords. Starting with discovery sessions, we mapped out core needs and user types. Together on Miro, we created user flows and stories that would guide the experience - from document uploads to tenant messaging. These laid the foundation for low-fidelity wireframes that captured the heart of what this tool needed to do. Design came next. In Figma, we built high-fidelity screens tailored for a clean, calm, admin-friendly UX. Weekly Loom walkthroughs kept everyone aligned and allowed for rapid iteration. Once the designs were locked, we moved into build with Bubble - crafting a full-featured, no-code SaaS platform in under three months. Key features included: A comprehensive admin dashboard for managing users, documents, stats, and permissions A tenant forum and direct messaging for better communication A smart calendar with automated email reminders A centralised user dashboard with polls, contacts, documents, and discussion tracking All with one goal: save time, reduce friction, and give landlords a single source of truth.
We partnered with Freeholder to build a property SaaS platform that does the heavy lifting for landlords. Starting with discovery sessions, we mapped out core needs and user types. Together on Miro, we created user flows and stories that would guide the experience - from document uploads to tenant messaging. These laid the foundation for low-fidelity wireframes that captured the heart of what this tool needed to do. Design came next. In Figma, we built high-fidelity screens tailored for a clean, calm, admin-friendly UX. Weekly Loom walkthroughs kept everyone aligned and allowed for rapid iteration. Once the designs were locked, we moved into build with Bubble - crafting a full-featured, no-code SaaS platform in under three months. Key features included: A comprehensive admin dashboard for managing users, documents, stats, and permissions A tenant forum and direct messaging for better communication A smart calendar with automated email reminders A centralised user dashboard with polls, contacts, documents, and discussion tracking All with one goal: save time, reduce friction, and give landlords a single source of truth.
Impact
10 hours
10 hours
10 hours
saved per week
saved per week
saved per week
3 months
3 months
3 months
From discovery to delivery
From discovery to delivery
From discovery to delivery
10x
10x
10x
cheaper than traditional code
cheaper than traditional code
cheaper than traditional code
"Felt like they were part of my team. They understood the problem and even thought up extra workflows I hadn’t considered.”
"Felt like they were part of my team. They understood the problem and even thought up extra workflows I hadn’t considered.”
"Felt like they were part of my team. They understood the problem and even thought up extra workflows I hadn’t considered.”
Robert Lo Blue
Robert Lo Blue
Robert Lo Blue
CEO, Freeholder
CEO, Freeholder
CEO, Freeholder



The Result
The Result
The Result
The Freeholder platform now saves property managers up to 10 hours a week - by automating reminders, centralising documentation, and giving tenants a clear voice. Admins can now onboard tenants in minutes, while residents enjoy a more transparent, connected experience. And best of all? It was delivered 10x cheaper than a traditional codebase.
The Freeholder platform now saves property managers up to 10 hours a week - by automating reminders, centralising documentation, and giving tenants a clear voice. Admins can now onboard tenants in minutes, while residents enjoy a more transparent, connected experience. And best of all? It was delivered 10x cheaper than a traditional codebase.
The Freeholder platform now saves property managers up to 10 hours a week - by automating reminders, centralising documentation, and giving tenants a clear voice. Admins can now onboard tenants in minutes, while residents enjoy a more transparent, connected experience. And best of all? It was delivered 10x cheaper than a traditional codebase.



Ready for the next project?

Bellmade
More Reps, Less Repetition: How We Helped a Fitness Influencer Automate & Scale
View Project

Bellmade
More Reps, Less Repetition: How We Helped a Fitness Influencer Automate & Scale
View Project

Bellmade
More Reps, Less Repetition: How We Helped a Fitness Influencer Automate & Scale
View Project

The Nations
The Site That Took The Nations From YouTube to #1 on Google
View Project

The Nations
The Site That Took The Nations From YouTube to #1 on Google
View Project

The Nations
The Site That Took The Nations From YouTube to #1 on Google
View Project

Getaiway
5 Days, 1 Viral Launch, and 10K Users Later: Building & Scaling An AI Travel Planner
View Project

Getaiway
5 Days, 1 Viral Launch, and 10K Users Later: Building & Scaling An AI Travel Planner
View Project

Getaiway
5 Days, 1 Viral Launch, and 10K Users Later: Building & Scaling An AI Travel Planner
View Project
Get in touch
Let's Launch
Your Product 🚀
Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…
Don't want a call? Email harish@goodspeed.studio
Get in touch
Let's Launch
Your Product 🚀
Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…
Don't want a call? Email harish@goodspeed.studio
Get in touch
Let's Launch
Your Product 🚀
Book a call and let's discuss how we can help you launch your product - whether it's a marketing site or digital software…
Don't want a call? Email harish@goodspeed.studio
Get weekly no code insights
Get weekly no code insights
Get weekly no code insights
Get tips & tricks on building with no code and AI
We send a weekly newsletter letter helping share our insights on low code and AI to give you a competitive advantage.
Get tips & tricks on building with no code and AI
We send a weekly newsletter letter helping share our insights on low code and AI to give you a competitive advantage.
Get tips & tricks on building with no code and AI
We send a weekly newsletter letter helping share our insights on low code and AI to give you a competitive advantage.