We started with discovery.

No-code makes it easy to build fast, but also easy to build chaos. Before touching a single workflow, we locked down what version one needed to be, and just as importantly, what it didn't.

We mapped out user roles: entertainers and platform admins. We structured the database to handle bookings, contacts, contracts, and payments cleanly. We defined the core journeys: capturing an enquiry, converting it into a confirmed booking, issuing invoices, tracking payments, managing follow-ups. Only once the product logic was rock-solid did we move into design.

Competitors in this space felt dated and cluttered. The opportunity was clear: build something clean, modern, and intuitive, without overwhelming users with enterprise-level complexity they'd never touch.

Development moved fast with a tight feedback loop. Daily updates, full visibility, no surprises. 

The MVP included:

• Pipeline and booking management

• Contact tracking

• Invoice generation

• Stripe integration for payments

• SendGrid-powered email functionality

• Google Calendar synchronization

• OpenAI Chatbot

We focused on the core mechanics that would allow magicians to run their business confidently from one system. Advanced automation and expansion features were deliberately staged for later, post launch.

Version one launched on time for the convention. Not bloated, not over-engineered. It was focused, stable, and ready to sell.

From there, the real product work kicked in. User feedback shaped refinements. Integrations were strengthened. New features were added thoughtfully. What started as an internal tool evolved into a scalable niche SaaS platform.