THE NATIONS
Streamlining Artist Acquisition for Top YouTube Music Brand
Services
UI Design, Development
Tools
Figma, Framer
Deliverables
Website, Web App
Product Type
Landing Page
Timeline
2 Months
Introduction
The Nations, are one of the leading YouTube music brand, partnered with Goodspeed to establish a new brand identity and a modern landing page. This platform facilitates artist submissions and boosts their Google search ranking.
The Nations was nominated for Framer Site Of The Year
The Opportunity
The Opportunity: Despite a thriving YouTube presence, The Nations lacked a dedicated website to manage artist outreach and brand representation. They sought Goodspeed's expertise to develop a new brand identity and a website that reflects their popular YouTube channels.
Design Process
We followed a clear design process with the goal of showcasing a sleek, snazzy and adventurous brand. Starting with research, we created moodboards, defined the design style, and moved to low then high fidelity designs.
Designing A New Brand
The Nations envisioned a brand that conveyed a youthful, innovative, and experimental spirit. Inspiration was drawn from diverse sources to create moodboards and define visual components before crafting the landing page design.
High Fidelity Designs
Achieving an experimental and visually-striking website was paramount. We meticulously refined our Figma designs until we achieved a result that exceeded expectations.
Development
We developed a Framer site that was nominated for Framer site of the year. A site with a style never been seen before, that was both experimental and functional.
Interactive Design with Custom Elements
Experimentation was a core principle in the website's design. We incorporated custom components to create an immersive user experience, fostering a sense of discovery alongside The Nations.
Increase In Sign Ups
While prioritising a visually appealing design, ensuring core functionality remained essential. We developed a custom form using code, enabling artists to effortlessly submit their music – a significant improvement from their previous manual process.
SEO Optimisation
To amplify The Nation's digital reach, we optimized the website for search engines. Previously, users could only locate their YouTube channels. SEO optimization has secured them the top ranking for relevant search terms on Google.
Nominated For Site of The Year
This groundbreaking website garnered recognition from Framer, being nominated for their "Site of the Year" award. The award acknowledges the website's exceptional animations and its effectiveness in enhancing a prominent YouTube channel's digital presence.
