Founder of Goodspeed
How to Prepare for Your First Meeting with a Framer Development Agency
Building or redesigning a website isn’t just about aesthetics—it’s about functionality, user experience, and making your brand stand out. A good Framer agency understands this, but the best results come when you’re well-prepared before the first conversation.
With over 100,000 Framer websites live and 21,000+ built in the past, businesses are actively using Framer to create high-performing digital experiences. And if you aim to create yours, you can stand among them.
A strong Framer agency asks the right questions, understands your requirements, and guides you through the process, but being prepared on your end makes everything faster, smoother, and more impactful.
Coming to the table prepared validates that everyone is on the same page and understands what you require for your business, which makes the process smoother. Demonstrating professionalism and clarity from the start also helps establish a stronger working relationship.
If you're preparing for a Framer agency consultation, this guide will walk you through the steps to get ready so you can hit the ground and bring your ideas from paper to production.
Why Partnering with a Framer Agency Makes All the Difference
Before jumping into preparation, let's first understand why partnering with a Framer agency is so valuable. Partnering with a Framer agency can save you a lot of time and effort. Here’s how:
Framer agencies are experts in the tool, ensuring your project is in capable hands.
They save you time by handling all the technical aspects, allowing you to focus on your business.
As your business grows, they can scale your Framer development from small projects to larger ones.
Framer agencies are great collaborators, working closely with you to understand and bring your vision to life.
Working with a Framer agency provides peace of mind, knowing experienced professionals are managing your project.
Now that you understand the value a Framer agency can bring to your project, let's discuss the key factors to consider when preparing for a Framer agency consultation.
1. Clarify Your Brand Identity & Goals
A recent 2024 study showed that 90% of startups fail due to a lack of clear goals and vision. Without a well-defined direction, businesses often make indecisive decisions, which can affect their growth and success.
Before getting into the techy stuff, the first step is to help your Framer agency understand your brand’s vision and goals and how you want to present them to your target audience. If your brand persona isn’t clear yet, hit pause, clear the mental clutter, and get that foundation right. Once you’re set, you’ll be ready to move forward and explain the Framer agency better.
What to Bring:
Brand Overview: A summary of who you are, what you do, and your unique selling proposition.
Brand Personality & Voice: Any guidelines or descriptors that help the agency maintain consistency in design and messaging.
High-Level Project Goals: Whether aiming to boost conversions, improve user experience, or launch new product features.
Having this clarity in place will not only guide your design process but also validate that the agency knows your goals and caters to the best possible outcome.
2. Define the Project Scope & Requirements
Before your Framer agency gets to work, they need a clear picture of what’s being built or revamped. A vague idea won’t cut it, so having a defined scope makes the whole process smoother and avoids endless back-and-forths.
What to Bring:
Page/Feature List: Jot down the must-have pages and functionalities (homepage, product pages, forms, etc.).
Tech Stack or Integrations: Mention any existing tools or platforms you want to keep or connect.
Preferred Timelines: Share key deadlines or launch windows to keep things on track.
A well-defined scope helps the agency create accurate proposals, allocate resources properly, and ensure your project runs on time without unnecessary hiccups.
3. Gather Visual & Design Preferences
Framer is all about sleek visuals and interactive designs, but for your agency to nail the look, they need to know what you like. Instead of saying, "I want something cool," give them a clear idea of your style and preferences.
What to Bring:
Inspiration & Examples: Share websites, mood boards, or competitor designs you admire (and what you like about them).
Brand Collateral: Logos, color palettes, typography, or any existing style guidelines.
Specific Layout or Features: Seen an interactive element you love? Share it to help the agency understand your vision.
Having clear visual references keeps the design process smooth and ensures you and the agency are on the same page, literally. Keep it simple and organized, like a short deck or a Google Doc.
Visual presence matters a lot, and if you are unsure why, read these case studies.
4. Set a Realistic Budget & Discuss Pricing Expectations
Let’s be real, no one likes awkward money talks, but setting a budget early on saves time and avoids surprises. A Framer development agency can tailor solutions to fit your budget, but they need to know what they’re working with. Instead of waiting until the last minute, lay it out from the start.
What to Prepare:
Budget Range or Ceiling: Even a rough estimate helps the agency suggest realistic options.
Breakdown of Priorities: Decide where you’re willing to invest (like advanced animations) and where you might scale back.
Questions About the Pricing Model: Ask whether they work with fixed pricing, hourly rates, or retainer packages.
Being upfront about your budget ensures the agency can craft a plan that works for you without last-minute adjustments or hidden costs.
5. Understand Your Audience & Market Position
You pour your heart into launching a website that looks great but doesn’t connect with the right people. It hurts, right? That’s a common mistake!
A Framer development agency needs to know your audience to design a site that will actually work for them.
What to Explain:
Who’s Your Audience?: A simple breakdown of your ideal customers, like their age, interests, and what they need.
What Problems Do They Have?: They should know what problem we can solve.
Who Are Your Competitors?: No need to name them, but share what makes you different.
The better your Framer development agency understands your audience, the stronger and more appealing your site will be.
6. Prepare Key Questions for the Agency
Choosing a Framer agency isn’t just about skills, and it’s about the right fit. Asking the right questions upfront saves time and ensures they align with your vision.
Have You Worked on Similar Projects?
Experience matters! Check if they’ve built websites for businesses like yours. Ask for case studies, links, or examples to understand their design approach, technical capabilities, and problem-solving skills. Ask them to provide testimonials to learn about their background.
How Do You Handle Feedback & Revisions?
No project is perfect on the first try. Ask how many revisions are included and what happens if bigger changes are needed after the design phase. This helps you avoid unexpected costs and delays.
What Are the Expected Timelines?
Get a realistic estimate of how long each stage will take, from initial concepts to final delivery. This will ensure that you can plan your business activities without last-minute surprises.
Asking these questions upfront ensures transparency and helps you build a smoother working relationship with your Framer development agency.
Pro Tip: Always ask for the file format and clarify ownership of all design files, code, and assets. This way, if you ever need to update your site or the agency isn’t available, you’ll have full control and can make changes on your own without facing legal or operational issues later.
7. Organize All Documents & Info in One Place
Now, as you move forward with the agency, remember that having all your documents and information organized in one place will make the process smoother and faster. It will also help the Framer development agency get to work without any confusion.
What to Bring:
Create a Project Brief: A summary of your brand, goals, must-have features, and budget. Keep it clear and simple.
Use a Shared Folder: Put everything, such as logos, style guides, and references, into a shared folder so the agency has it all at hand.
Align Internal Stakeholders: Get your team’s approval on the project details to avoid any surprises later on.
Using tools like Google Drive or Dropbox keeps everything organized and easily accessible for both you and your Framer development agency, saving you time and hassle.
Conclusion
When you gather the right details about your brand, project scope, audience, and budget, your first meeting with a Framer development agency can be a bold leap. It sets the stage for a focused, productive conversation and ensures you're both aligned from the get-go.
Before moving forward, take a smooth ride through the preparation process, and grab our Client Prep Checklist to keep everything on track. Also, don’t miss out on What Questions to Ask During Your Initial Consultation, we've got all the info you need to stay ahead of the process.
Book your consultation today with Goodspeed Studio. We are a 5-rated agency that has helped 200+ businesses bring ideas to life. Now that you’re all set, it’s time to take action! Let’s roll!
If you’re still in doubt, check out these resources:
Written By
Harish Malhi
Founder of Goodspeed
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