1. Go slow to go fast

Most people rush into building. We take the time to get the thinking right first. Which means we don’t have to fix while flying. everyone sticks to the plan, we build the right things and the project stays on schedule.

2. Do what matters most first

Ask ourselves at the start of every project, "what drives this software?" Get a grip on that, and the rest falls into place.

3. Constantly strive to deliver delight

We never stop working on ways to polish the service we provide our clients, and optimise the products we build for their customers. Because what puts smiles on their faces puts a spring in our step.

4. Be the owner

Our products are our responsibility. As the clients product team - our heads and hearts are all-in on every project. That's why we don't ask if something can be better, we ask ourselves what we can do better.

5. Collaborate, communicate, care

We keep everyone engaged with the right information at the right time - clients and colleagues. Take them on the journey at every stage of every single project and build trust.