Founder of Goodspeed
Framer is known for its sleek, modern web design capabilities, but if you’re not applying SEO best practices for Framer templates, you’re missing out on valuable organic traffic. A well-designed website is only effective if people can find it, and that’s where SEO comes in.
Many Framer users, especially those transitioning from platforms like WordPress or Webflow, struggle with SEO because Framer doesn’t offer the same built-in tools. However, with a few strategic tweaks, you can improve your site’s search visibility, user experience, and overall performance.
This guide will walk you through the on-page, technical, and performance-based SEO strategies specifically tailored for Framer templates, ensuring your website ranks well and attracts the right audience.
On-Page Optimisation in Framer
On-page SEO ensures that search engines can understand your content and rank it accordingly. In Framer, where design often takes precedence over structure, setting up proper metadata, headings, and keywords is crucial for visibility.
Title Tags & Meta Descriptions
Every page on your Framer site needs a well-optimised title tag and meta description, as these elements directly impact click-through rates (CTR) from search results. A compelling, keyword-rich title can mean the difference between a visitor clicking on your site or scrolling past it.
In Framer, you can manually update title tags and meta descriptions for each page by accessing the settings panel. When writing these, keep the following best practices in mind:
Title tags should be under 60 characters and include your primary keyword naturally.
Meta descriptions should be under 160 characters, providing a concise yet persuasive summary of the page’s content.
Avoid duplicate metadata across multiple pages—each should be unique and descriptive.
For instance, a poorly optimised title might be "Framer Website – Home", while an SEO-friendly version would be "SEO Best Practices for Framer Templates | Boost Your Site's Visibility". The latter is keyword-rich, informative, and enticing for users and search engines alike.
Header Tags (H1, H2, H3)
A well-structured heading hierarchy improves both SEO and readability. Search engines scan headers to understand page content, so using them strategically can boost rankings.
Framer allows you to assign H1, H2, and H3 tags to different sections of your page, but these must be used correctly:
Each page should have only one H1, ideally containing the primary keyword.
H2s should be used for main subtopics, while H3s support further breakdowns.
Avoid skipping levels (e.g., jumping from H1 to H3 without an H2), as this confuses search engines.
For example, instead of structuring a services page with bolded text for section titles, use:
H1: Framer SEO Services
H2: On-Page SEO for Framer
H3: Meta Tag Optimisation
H3: Internal Linking Strategies
This organised hierarchy helps search engines index your content efficiently while enhancing user experience.
Keyword Placement & Density
Keywords signal to search engines what your content is about, but overusing them (keyword stuffing) can harm rankings. Instead of forcing keywords unnaturally, place them strategically:
In H1 and at least one H2
Within the first 100 words of your page
In image alt text for accessibility and search ranking benefits
In URLs, if applicable (e.g., /best-framer-templates/seo-best-practices/)
For example, if you’re targeting "SEO best practices for Framer templates", you could naturally integrate it like this:
"One of the most effective SEO best practices for Framer templates is ensuring proper metadata optimisation."
By keeping keyword density around 1-1.5%, your content remains natural, readable, and search-friendly.
Implementing Technical SEO Best Practices for Framer Templates
Technical SEO ensures that search engines can crawl, index, and rank your website effectively. Since Framer handles site structure differently than traditional platforms, paying attention to URLs, canonical tags, and indexing settings is essential.
URL Structure & Routing
A clean, descriptive URL structure makes your site easier to navigate and improves SEO. In Framer, default URLs can sometimes be long or contain unnecessary parameters, so it’s important to manually refine them.
Best practices for Framer URLs:
Keep URLs short, descriptive, and keyword-rich
Use hyphens (not underscores) to separate words
Avoid generic or auto-generated slugs (e.g., /page?id=123)
Use SEO-friendly URLs like: /best-framer-templates/seo-best-practices/
A well-structured URL not only helps search engines understand page content but also improves user experience by making it clear what the page is about.
Canonical Tags & Duplication
Duplicate content issues can arise when similar pages compete for rankings. In Framer, if you have multiple versions of a page, setting canonical tags helps search engines understand which version to prioritise.
A canonical tag tells Google which URL is the preferred version of a page.
This prevents ranking dilution caused by duplicate content.
Canonical tags can be manually added within Framer’s code settings.
For instance, if you have separate pages for desktop and mobile versions of the same content, setting a canonical tag on one version ensures Google doesn’t penalise you for duplication.
Sitemap & Robots.txt
A sitemap.xml file helps search engines discover all your site’s pages efficiently, while robots.txt controls which pages can be crawled. If you’re publishing with Framer, you need to check these settings manually.
Sitemaps: Ensure Framer generates and submits an XML sitemap to Google Search Console.
Robots.txt: Confirm that essential pages are crawlable while blocking irrelevant pages (e.g., login pages, internal admin panels).
Best practice: Regularly review your robots.txt file to prevent accidental deindexing.
For a seamless indexing process, refer to Google’s official sitemap guidelines.
Site Speed & Performance
It’s important to optimise your website for speed as Google prioritises fast-loading sites in search results. Also, with Framer’s design-heavy approach, performance optimisation is critical.
Image Optimisation
Images often account for a significant portion of page load time. While Framer simplifies media handling, optimising images further reduces file size without sacrificing quality.
Best practices for image SEO in Framer:
Use WebP or AVIF formats instead of PNG/JPEG for faster loading
Compress images using tools like TinyPNG or Squoosh
Enable lazy loading so images load only when visible on-screen
By implementing these steps, you ensure faster load times and better SEO rankings, particularly for mobile users. According to Statista, mobile devices account for 61.85% of global website traffic, making speed optimisation non-negotiable.
Minimising Code Bloat
Framer’s design flexibility can sometimes lead to excessive animations, unnecessary scripts, or bloated code, slowing down performance.
Remove unused components and scripts
Limit excessive transitions and animations that delay loading
Use Framer’s efficient component structure instead of redundant elements
A lighter, well-optimised site improves user experience and helps retain visitors who might otherwise leave due to slow loading times.
Testing & Monitoring
Regularly testing site speed ensures you catch performance issues early. Free tools like Google Lighthouse and PageSpeed Insights analyse your site and provide actionable recommendations.
Key speed factors to check:
First Contentful Paint (FCP): Measures how quickly users see visual content
Largest Contentful Paint (LCP): Affects user experience and rankings
Render-blocking resources: Identify unnecessary JavaScript slowing down your site
Running these tests monthly helps you keep performance in check and ensure Framer’s design doesn’t hinder SEO success.
With Google’s mobile-first indexing, your Framer site must perform seamlessly across different screen sizes. Poor mobile experiences lead to higher bounce rates, reducing rankings and conversions.
Framer’s Built-In Responsiveness
One of Framer’s advantages is its adaptive layout system, which automatically adjusts for different devices. However, to fully optimise for mobile:
Check and fine-tune breakpoints to ensure smooth transitions
Test on real devices, not just in Framer’s preview mode
Adjust font sizes, button spacing, and navigation for mobile usability
For instance, a desktop-optimised menu might work well on a large screen but become too small or cluttered on a phone. Tweaking layouts ensures a seamless user experience.
User Experience (UX) & Mobile SEO
A mobile-friendly site isn’t just about scaling down content—it’s about usability. Framer’s custom layouts can sometimes lead to elements overlapping or buttons becoming too small on mobile.
Ensure tap-friendly buttons (minimum 48px for easy clicking)
Use at least 16px font size to improve readability
Avoid intrusive pop-ups, which Google penalises in mobile search rankings
E-commerce websites in particular need to be highly mobile-friendly. Research from Statista shows that 77% of retail site traffic comes from smartphones, accounting for 68% of online shopping orders. If your site isn’t mobile-optimised, you risk losing a significant portion of potential customers.
Search engines rely on structured data to understand your content better. Adding structured data to your Framer site can enhance search visibility through rich snippets, which attract more clicks.
FAQ Schema or Product Schema
Structured data is especially useful for:
FAQ schema (if your site answers common questions)
Product schema (for eCommerce sites, showing price, stock, and reviews in search results)
Framer doesn’t provide built-in schema options, but you can manually inject JSON-LD schema code into your pages. This allows Google to display rich results, increasing your site’s credibility.
Benefits of Rich Snippets
Rich snippets provide additional information directly in search results, leading to:
Higher click-through rates (CTR)
More engaging search listings
Better user trust and credibility
By adding structured data correctly, you increase visibility and engagement, leading to better overall SEO performance. For implementation guidelines, refer to Schema.org.
To maximise your Framer site’s potential, combine great design with SEO best practices. SEO is a continuous effort. Regular updates and tweaks help maintain your site's search rankings and enhance user experience.
Here’s an SEO Checklist for you Framer Templates:
Update Titles & Meta Descriptions: Make them unique and keyword-rich.
Optimise Images: Compress and use next-gen formats (WebP).
Verify Mobile Responsiveness: Test breakpoints and mobile views.
Structure Header Tags Properly: Use H1 for the main topic, H2-H3 for subheadings, and include keywords.
Check Sitemap & Robots.txt: Submit your sitemap and configure robots.txt correctly.
Test Site Speed: Run tests on Google Lighthouse or GTmetrix and resolve any speed issues.
If you’re still searching for the perfect Framer template for your business check out these stunning Framer templates by Goodspeed.
Written By
Harish Malhi
Founder of Goodspeed
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