Founder of Goodspeed
Framer templates provide an easy, code-free solution for launching a professional website in minutes. Whether you're a solopreneur, small business owner, or first-time website builder, this guide to purchasing and setting up Framer templates walks you through every essential step—from selecting the right template to getting your site live.
With Framer, you don’t need technical expertise or a design background. The platform allows you to create stunning, high-performance websites while saving significant time and money compared to traditional web development. By the end of this guide, you'll have a fully functional site without the frustration of complex setups or coding.
Step 1: Choosing the Right Framer Template
The foundation of your website starts with the right template. Choosing wisely ensures a smooth setup and a final product that meets your needs.
Where to Find Framer Templates
The Framer Marketplace is the best place to discover high-quality templates, offering both free and premium options. If you’re unsure where to start, check out our guide on the best free and premium Framer templates online.
With a library of over 1,900 templates (as of February 2025), Framer makes it easier than ever to find a design that aligns with your goals.
Templates in the marketplace undergo quality checks, ensuring compatibility with Framer’s latest features. For a seamless experience, always purchase directly from Framer or verified sellers to avoid outdated or unsupported designs.
Matching a Template to Your Website’s Purpose
Not all templates are created equal. To make the right choice, consider your site’s primary function:
Business websites → Look for professional layouts with sections for services, testimonials, and contact forms.
Portfolios → Choose visually engaging designs that highlight images, case studies, and project details.
Landing pages → Prioritise single-page, high-conversion templates built for lead generation.
E-commerce sites → Ensure your template supports online shopping features like product galleries and checkout flows.
For example, if you’re a freelance designer, a portfolio-style template with large image sections will showcase your work effectively. Meanwhile, a startup launching a product might need a conversion-focused landing page optimised for sign-ups.
Checking Key Features
Before making a final decision, check that your template includes:
SEO-friendly page structures with editable metadata and fast loading speeds.
Responsive design that adjusts to mobile, tablet, and desktop views.
Essential built-in elements like contact forms, pricing tables, or testimonial sections.
Step 2: Guide to purchasing and setting up Framer templates
Once you've selected your ideal template, acquiring it is quick and straightforward. Here’s what to expect when making a purchase or downloading a free option.
Payment & Checkout Process (For Paid Templates)
For premium templates, Framer offers a secure and seamless checkout via credit card, Stripe, or PayPal. The moment your payment is processed, you’ll receive an instant confirmation email with access to your template.
Many paid templates come with added benefits, such as:
Lifetime updates to ensure compatibility with Framer’s evolving features.
Exclusive support from the template creator, helping you troubleshoot issues.
Premium design assets, like custom icons, typography sets, or animations.
If you’re a business owner, investing in a high-quality paid template can save dozens of hours in design and development costs while ensuring a professional appearance.
Also, custom-built websites typically cost $5K–$30K, while Framer templates can get you started for as little as $5/month—a fraction of the price of hiring a web developer.
Obtaining the Remix/Clone Link
After checkout, you’ll receive a remix or clone link—this is what allows you to copy the template into your Framer account and begin editing.
For free templates → Click the “Remix” button to instantly duplicate the template into your workspace.
For paid templates → The download page or email will provide a dedicated import link.
Step 3: Importing Into Your Framer Account
With your template ready, the next step is importing it into Framer so you can start customising.
Logging In & Using the Link
To import your template, simply:
Log in to your Framer account.
Paste the remix link into your browser.
Click Enter, and Framer will open the template as a new project.
You’ll now have a fully editable version of the template in your workspace, ready for modifications.
Naming & Organising Your Project
To keep your workspace tidy, rename your project immediately:
Click on Project Settings → Rename your template (e.g., “Tech Startup Site v1”).
If you plan to create multiple versions, add version numbers to track changes.
Organise assets by grouping related images, text blocks, and components within Framer’s layers panel.
This small step helps maintain clarity as you move forward with edits and refinements.
Now that your template is imported, it’s time to clean up unnecessary elements and get familiar with its structure. A well-organised project will make customisation much smoother.
Removing Unneeded Pages & Sections
Most templates come with multiple pre-designed pages, but not all of them may be relevant to your site. To keep things organised:
Delete placeholder pages you won’t use (e.g., “Test Page” or “Sample Blog”).
Rename pages according to your content strategy—this makes navigation easier when editing.
If your template includes demo text or generic images, take note of what needs to be replaced later.
A streamlined project reduces clutter and ensures that visitors only see the pages and sections that serve your site’s purpose.
Familiarising Yourself with Page Layouts
Before making edits, take a moment to understand how your template is structured:
Navigate through each page in Preview Mode to see animations, scroll effects, and interactions in action.
Check the layers panel in Framer—this helps you locate key sections like headers, footers, and content blocks.
If the template includes dynamic elements, such as interactive buttons or hover effects, click through them to see how they behave.
Understanding your template’s layout will help prevent accidental deletions or misconfigurations when you start customising.
With your template cleaned up, it’s time to personalise it. Even small tweaks can make a template feel like a fully custom website.
Editing Text & Content
To change the text in Framer, simply:
Double-click text layers or use the Properties panel to update content.
Keep the text short and impactful—concise copy improves readability and engagement.
Align your messaging with your brand voice, whether it's professional, casual, or playful.
For example, if your template has a “Meet Our Team” section but you're a solo entrepreneur, rewrite it as “About Me” and adjust the text accordingly.
Replacing Images
Swapping out placeholder images is one of the quickest ways to personalise your Framer site:
Click on an image and select “Replace Image” to upload your own.
Use high-quality visuals that align with your brand (avoid stock images that look generic).
Add alt text to every image—this improves accessibility and helps with SEO.
A well-curated visual identity makes your site look more professional and unique.
Updating Colours & Fonts
If your template supports global styles, you can change colours and fonts across your entire site in just a few clicks:
Open the Assets tab and adjust global colour settings to match your brand’s palette.
Modify typography settings—ensure fonts are legible and consistent across all sections.
Keep contrast in mind for accessibility—light text on a dark background or vice versa improves readability.
Even subtle changes can make a template feel custom-built without requiring advanced design skills. However, for more complex modifications, working with a Framer-specialised agency for template customisation ensures a professional and high-performance site.
Optional Layout Tweaks
Most templates are designed for ease of use, meaning you don’t need to make major changes. However, if you’d like to customise further:
Adjust section padding and spacing to better fit your content.
Rearrange elements within a section using drag-and-drop functionality.
Be cautious with structural changes—if you’re unsure, use Framer’s undo feature to revert edits.
Pro Tip: If your edits require significant layout modifications, consider Framer’s official documentation for advanced customisation options.
You’re now just a few clicks away from launching your site. Here’s how to finalise your setup and go live.
Choosing the Right Framer Plan
Framer offers different publishing options depending on whether you want a custom domain:
Free Plan: Publishes your site on a Framer subdomain (e.g., yoursite.framer.website).
Paid Plans: Allow you to connect a custom domain (e.g., yoursite.com) and access additional features.
If your website is for a business, upgrading to a paid plan with a custom domain is highly recommended—it improves credibility, SEO, and brand identity.
Adding Page Titles & Meta Descriptions
Before publishing, optimise your site’s basic SEO settings:
Navigate to Site Settings → SEO to add page titles and meta descriptions.
Write concise, keyword-rich descriptions that summarise each page’s content.
Ensure each page has a unique title to improve search engine rankings.
For example, instead of “Home”, use “Freelance Graphic Designer | Portfolio” to improve search visibility.
Preview & Publish Your Site
Once everything looks good, it’s time to go live:
Click Preview to test your site’s responsiveness across desktop and mobile.
Check for any formatting issues or broken links.
When ready, hit Publish and share your new website with the world!
With just a few clicks, your site is live! This guide to purchasing and setting up Framer templates has taken you from selection to launch with ease. You’ve successfully chosen, purchased, imported, customised, and published your first Framer template—all with minimal effort.
Now that your site is live, you can refine it further with deeper customisation, advanced SEO, or performance tracking. But for now, enjoy the fact that your website is up and running—fast, professional, and uniquely yours.
If you are still looking for premium Framer Templates check out Goodspeed’s stunning Framer Template Collection.
Written By
Harish Malhi
Founder of Goodspeed
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