Founder of Goodspeed
Framer websites are known for their sleek, high-performance design, but without regular maintenance, their speed can decline. Slow load times affect user experience, SEO rankings, and conversions, making routine optimisation essential. Fortunately, maintaining speed doesn’t require technical expertise—just a structured approach.
This Framer website maintenance checklist ensures that non-technical Framer users, including marketers, startup founders, and content managers, can keep their sites running fast. By following a monthly and quarterly review process, you’ll prevent unnecessary slowdowns, boost engagement, and maintain your site’s competitive edge.
1. Monthly Framer Speed Checklist
Speed issues often arise from small, incremental changes—such as adding large media files, installing unnecessary scripts, or failing to check mobile responsiveness. By running these quick monthly checks, you can catch and fix issues before they impact performance.
1.1 Run a Quick Speed Test
The best way to spot performance dips early is by running a speed test with Google PageSpeed Insights or Lighthouse. These tools provide real-time data on your website’s performance, accessibility, and SEO metrics.
Why It Matters: Websites ranking on Google’s first page load in an average of 1.65 seconds—faster sites are more likely to rank higher and keep visitors engaged.
What to Do: Run a test each month and log your scores in a simple spreadsheet. If you notice a decline in speed, check for recent site updates that might be causing slowdowns.
Read "How to Use Google PageSpeed Insights to Analyse Your Framer Site’s Speed" for a step-by-step guide.
1.2 Check for Oversized Media
Unoptimised images and videos are among the biggest culprits of slow load times. If you regularly upload content, it’s important to review new media files each month and ensure they are properly compressed.
Why It Matters: A 1-second delay in page load time can reduce conversions by 7%—slower sites frustrate users and drive them away.
What to Do: Convert PNGs and JPEGs to WebP format, which reduces file sizes by up to 30% without losing quality. Use tools like TinyPNG or Squoosh for additional compression.
Explore this site optimisation guide "How to Optimise Images and Assets on Your Framer Website for Faster Loading", for detailed optimisation techniques.
1.3 Remove Unused Components & Pages
Framer allows users to experiment with different layouts and components, but over time, unused elements can accumulate and affect site performance. Hidden or inactive pages still contribute to the overall page weight, slowing things down.
Why It Matters: Removing unnecessary elements reduces page complexity, speeds up load times, and makes website management easier.
What to Do: Go through your Framer editor and delete pages, sections, and components that are no longer in use.
When Formula Bot migrated to Framer with Goodspeed, they optimised their landing page structure, cutting load times by 75%. By eliminating redundant components and fine-tuning design elements, they improved Framer performance, achieving an A+ rating on Google Lighthouse—a testament to how streamlined design improves speed.
2. Quarterly Deep-Dive Checks
While monthly maintenance is essential, a Framer website maintenance checklist should also include a deeper quarterly review to ensure long-term performance and SEO stability. These checks focus on layout efficiency, competitive benchmarking, and advanced optimisation techniques.
2.1 Re-Assess Overall Layout
A cluttered layout with excessive animations, overlapping elements, or large background sections can significantly impact performance. Every few months, take time to refine your site's structure.
Why It Matters: A 1-second delay in page load time can reduce conversions by 7%, meaning that slow-loading pages directly impact revenue and user engagement.
What to Do: Review key pages and identify resource-heavy elements. Limit animations, reduce unnecessary transitions, and apply speed optimisation techniques to ensure all sections load efficiently.
2.2 Compare Competitor Speed
Your website doesn’t exist in isolation—keeping an eye on competitor performance can provide valuable insights into areas for improvement.
Why It Matters: Google considers page speed as a ranking factor, meaning that if competitors have faster sites, they could outrank you in search results.
What to Do: Use Google PageSpeed Insights to test competitor sites and compare their scores with yours. Look for trends—are they using lighter assets, fewer scripts, or better caching strategies? Apply relevant findings to your own Framer site.
Outcome: Staying competitive ensures that your site speed isn’t a barrier to SEO rankings or user retention.
Learn more in "Common Mistakes That Slow Down Your Framer Site and How to Avoid Them".
3. Simple Testing & Documentation
Tracking changes over time is key to site optimisation—helping you identify patterns, spot recurring issues, and continuously improve performance. A structured documentation process ensures that you’re not guessing what went wrong—you’ll have real data to guide your decisions.
3.1 Keep a Basic “Before & After” Log
Maintaining a performance log allows you to track what’s working and identify potential problems early.
Why It Matters: Without tracking, it’s difficult to measure the impact of optimisations or detect recurring issues like oversized images or slow-loading scripts.
What to Do:
Before making site updates, record your current speed score from Lighthouse or PageSpeed Insights.
After making changes, run another test and compare results.
Note any adjustments that positively or negatively affected load times.
3.2 Use Framer’s Publish & Preview
Before finalising site changes, test them in Framer’s preview mode to ensure they don’t introduce unexpected slowdowns.
Why It Matters: Sometimes, even small design tweaks can impact performance—especially if they include new high-resolution images, video embeds, or third-party scripts.
What to Do:
After implementing updates, preview your site and assess its speed.
If performance drops, identify the issue and refine changes immediately rather than waiting for complaints.
Use tools like Framer’s version history to revert back if necessary.
Conclusion
Maintaining peak Framer performance doesn’t have to be overwhelming. By dedicating just a few minutes each month to this Framer website maintenance checklist, you can prevent slowdowns, improve SEO rankings, and ensure a seamless user experience.
The key to speed optimisation is consistency. Running regular speed tests, optimising images, removing unnecessary elements, and auditing scripts can keep your site as fast as the day it launched. Quarterly deep dives add an extra layer of performance refinement, ensuring your website stays competitive in search rankings and user engagement.
By following this simple, repeatable process, Framer site owners can retain the sleek performance they initially achieved. For expert guidance, book a free consultation to optimise your Framer website speed or download our Framer migration checklist for guidance.
Written By
Harish Malhi
Founder of Goodspeed
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