Founder of Goodspeed
Migrating your website to Framer is an exciting move, but it often comes with a long list of questions. From understanding Framer’s capabilities to managing technical steps, SEO impact, and long-term maintenance, the process can feel overwhelming. Whether you’re a startup founder, marketer, or developer, you need clear, actionable answers before making the switch.
This guide addresses FAQs about migrating websites to Framer, helping you navigate the transition with confidence. We’ll cover everything from costs and technical setup to SEO best practices and post-migration support. By the end, you’ll have a solid understanding of how to ensure a smooth, seamless migration without losing traffic or functionality.
1. Migration Basics
Making the switch to Framer unlocks new design possibilities, but how does the migration process actually work? Here are some key considerations before you begin.
What exactly is Framer, and why should I consider migrating?
Framer is a design-first website builder that combines an intuitive interface with powerful interactive capabilities. Unlike traditional platforms that require heavy coding, Framer’s built-in CMS makes it easy for teams to manage content visually while ensuring seamless user experiences.
Many businesses migrate to Framer for its faster page speed, interactive design capabilities, and modern web infrastructure. Its pre-rendered pages cut load times, enhancing both SEO and user retention. If you’re looking for a lightweight, performance-driven alternative to WordPress or Webflow, Framer is an excellent choice.
Want to ensure your migration is smooth? Check out our Checklist for a Successful Website Migration from Any Platform to Framer.
Is Framer only for designers, or can non-technical teams use it?
While Framer is a favourite among designers, its drag-and-drop builder and integrated CMS make it accessible to marketers, content teams, and business owners. Unlike platforms that rely on plugins or external tools, Framer provides a native, all-in-one experience that simplifies content updates.
How long does a typical migration take?
The timeline for a Framer site migration depends on the size and complexity of your website:
Small websites (10–20 pages): A few days to a week
Medium-sized websites (50–100 pages): 2–4 weeks
Enterprise-level websites (100+ pages): 6+ weeks, including staging and testing
The key to a successful migration is strategic planning—organising your content, defining the site structure, and ensuring all SEO elements are correctly implemented.
Which platforms can I migrate from?
Most Framer migrations come from platforms like WordPress, Webflow, Wix, Squarespace, and custom-coded sites. Each has its own challenges:
WordPress: Requires manual content transfer and a fresh build to avoid plugin reliance
Webflow: Content can be mapped, but animations and interactions need reconfiguration
Wix & Squarespace: Typically a complete rebuild for improved flexibility and speed
Still deciding? Read our guide on Why Migrate from WordPress to Framer: Key Benefits for Startups.
Do I need to rebuild everything from scratch?
In most cases, yes, but it’s an opportunity rather than a challenge. A fresh build in Framer ensures you get rid of bloated code, outdated designs, and slow-loading pages.
Businesses that fully embrace Framer’s infrastructure often see higher performance and better user engagement. Goodspeed’s client Formula Bot experienced a 75% faster website performance post-migration.
2. Technical & Implementation Queries
A well-executed migration ensures that your domain settings, site speed, and integrations remain intact. Here’s what you need to know about the technical side of switching to Framer.
Will I lose my domain settings or hosting setup?
No. Your domain remains the same—you simply update the DNS settings to point to Framer’s hosting. DNS propagation typically takes 24–48 hours, during which users may see temporary inconsistencies.
Framer offers built-in hosting, but you can also use custom hosting solutions if preferred.
Does Framer support custom code or integrations?
Yes. While Framer prioritises no-code workflows, it allows developers to embed custom HTML, JavaScript, and third-party APIs for added functionality.
Popular integrations include:
CRM tools (e.g., HubSpot, Salesforce)
Analytics & tracking (Google Analytics, Hotjar, Segment)
E-commerce integrations (Stripe, Shopify buttons)
Looking for advanced integrations? Read our guide on Integrating Third-Party Tools with Your Framer Template for Enhanced Functionality.
What about site speed? Is Framer optimised for performance?
Absolutely. Framer’s infrastructure is built for speed with:
Pre-rendered pages, reducing load times
HTTP/3 integration, making sites 33% faster
Server-side rendering (SSR) on AWS, enhancing global performance
These features ensure a faster, more responsive website—critical for SEO and user experience.
Can I create multilingual pages in Framer?
Framer does not yet have native multilingual support, but businesses use workarounds like:
Separate Framer projects for different languages
Custom code solutions
For global brands, a structured approach to multilingual content ensures consistent SEO and user experience across regions.
How do I handle staging and testing before going live?
Before launching, it’s crucial to:
Create a private Framer project for internal review
Test all pages for mobile responsiveness and functionality
Check redirects, meta tags, and page speed
Set up a temporary staging domain for final testing
This ensures your site goes live without errors or downtime.
3. SEO & Traffic Considerations
SEO is a major concern when switching platforms, and a poorly executed migration can harm rankings. Here’s how to ensure a smooth transition without losing search visibility.
Will my Google rankings drop after migration?
A temporary drop in rankings is common after any Framer migration, but it can be minimised with the right strategy. The key is to ensure URL consistency, proper redirects, and metadata retention.
80% of unmanaged migrations roll back within 30 days due to SEO and technical failures, making structured planning essential.
Many websites experience 10–30% traffic loss in the first month due to changes in URL structure, metadata, and backlinks.
Want to prevent SEO drops? Read our guide on How to Maintain SEO During Your Migration from WordPress to Framer.
Do I need to redo all my metadata and alt tags in Framer?
Yes, and this can be an advantage. Framer allows for manual control over SEO elements, making it a good opportunity to refresh outdated tags, improve keyword usage, and fix duplicates.
Keep title tags, meta descriptions, and alt text intact where possible.
Ensure all image files are properly optimised for search engines.
Implement structured data where relevant to enhance search visibility.
Are there SEO plugins for Framer?
Unlike WordPress, Framer doesn’t rely on plugins for SEO management. Instead, SEO elements are controlled directly within the CMS or via custom scripts.
For additional functionality, Framer supports:
Schema markup for improved search visibility
Canonical tags to prevent duplicate content issues
Custom integrations with SEO tracking tools
How do I keep my URL structure intact?
Framer allows for custom URL slugs, making it easier to retain your old permalinks and minimise disruption to SEO.
To maintain rankings:
Use 301 redirects to map old URLs to new ones.
Ensure internal linking remains consistent across pages.
Run an SEO audit post-migration to detect any broken links.
4. Design & Content Management
Framer’s visual design system offers flexibility, but how does it compare to other platforms when it comes to managing content?
Can I replicate my current website’s design exactly in Framer?
Yes, though some design elements may require adaptation to fit Framer’s unique system. This is a great opportunity to refine UI/UX, improve mobile responsiveness, and enhance performance.
If you're transitioning from a platform like Webflow or WordPress, animations and interactions may need to be reconfigured manually.
Need help customising your site? Check out this article- Customising Your Framer Template: A Guide for Beginners.
What’s Framer’s CMS like compared to WordPress or Webflow?
Framer’s CMS is more visual and intuitive, designed to integrate seamlessly with its design system. Unlike WordPress, it doesn’t require third-party plugins, reducing maintenance overhead.
Key differences:
WordPress: Plugin-heavy, customisable but complex
Webflow: More developer-friendly, steeper learning curve
Framer: Simpler, visual-first, and optimised for design teams
A FinTech company praised Goodspeed for delivering a seamless content management experience, ensuring their team could make edits easily without technical expertise.
Is it easy to add new content or pages after migration?
Yes. With Framer’s drag-and-drop interface, teams can create:
New landing pages for campaigns
Dynamic blog sections
Interactive elements without coding
This makes it ideal for startups and marketing teams that need agility in content updates.
How do animations and micro-interactions work?
Framer is known for its motion design capabilities, allowing teams to create smooth animations and interactive elements without advanced coding.
Built-in animations- scroll, hover, and click-based
Advanced control over micro-interactions
Faster page loads compared to third-party animation tools
5. Post-Launch & Ongoing Maintenance
Migrating to Framer is just the first step—ensuring long-term performance and ease of maintenance is crucial.
Can I make changes without hiring a developer?
Yes. Framer’s drag-and-drop builder and built-in CMS allow marketing and content teams to make updates without relying on developers.
Do I need frequent updates or maintenance checks?
Framer requires less maintenance than platforms like WordPress, but regular content and SEO updates are still recommended.
Best practices for post-launch maintenance:
Monthly SEO reviews using Google Search Console
Performance audits to ensure load times remain optimal
Content refreshes to maintain engagement and rankings
If you're planning to migrate to Framer, ensuring ongoing performance monitoring is crucial for maintaining long-term success.
Can I revert to my old website if needed?
Technically, yes, if you maintain a backup of your old site. However, switching back negates the benefits of Framer’s speed and flexibility.
What about ongoing SEO monitoring?
Monitoring SEO after Framer migration is critical to ensuring your rankings stabilise and grow. Use:
6. Costs, Support & Training
Understanding pricing, available support, and training options ensures a smooth transition to Framer without unexpected costs or technical roadblocks.
Is Framer free? What are the pricing plans?
Framer offers both free and paid plans, making it accessible to a wide range of users.
Free Plan: Best for small projects or personal sites.
Pro Plan: Starts at $5/month, offering advanced features for businesses.
Enterprise Plans: Custom pricing for large-scale teams.
Framer’s pricing is significantly lower than Webflow’s, with plans starting at $5/month vs Webflow’s $14.
How much does a typical Framer migration cost?
The cost of a Framer site migration depends on:
Website size and complexity – Larger sites require more effort.
Design customisation – A full redesign will increase costs.
Third-party integrations – Advanced features may require additional development.
Goodspeed’s structured migration process has often been praised by businesses like Formula Bot for a streamlined transition that balances affordability and efficiency.
Who can help if I face issues post-launch?
Framer has an active community and official support channels, but for businesses needing dedicated help, migration agencies provide tailored support.
Our agency also offers post-migration support, ensuring businesses stay on track with their new Framer site.
Is training available for my non-technical team?
Yes! Many Framer agencies like Goodspeed offer custom training sessions to help teams learn:
How to update content easily
Best practices for maintaining SEO after migration
Using Framer’s interactive features effectively
A Stealth Company CEO praised Goodspeed’s project management, ensuring a smooth post-migration learning curve for their internal team.
Conclusion
Migrating to Framer opens up a world of possibilities—faster site speeds, better design flexibility, and simplified content management. By now, you should have a clear understanding of how to migrate to Framer successfully, what challenges to anticipate, and how to maintain your SEO rankings during the process.
Still have questions? We’re here to help. Whether you need a full migration strategy, SEO support, or hands-on training for your team, our Framer migration experts can answer all your questions.
Get all your questions answered—book a free consultation with our migration experts.
Written By
Harish Malhi
Founder of Goodspeed
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