Bubble Pricing 2026: Plans, Workload Units and Real Costs

Last checked October 2026. We verified every plan price and workload unit allowance in this guide against Bubble's pricing page and the Bubble manual. Prices below are per month on annual billing. Monthly billing costs more: Starter Web is $32, Growth Web $134 and Team Web $399 a month paid monthly.

Would rather not build it yourself? work with our Bubble agency.

TL;DR: Pick the right Bubble plan by matching Workload Units to actual product usage

• Compare Web, Mobile, and Web+Mobile plans from Free up through Enterprise to find the right WU and editor count for your stage

• Treat Workload Units as the real cost driver because every database query, workflow, and API call eats into your monthly allocation

• Stay on Starter for early MVP work, move to Growth for customer-facing SaaS builds, and upgrade to Team when your editor count grows

• Budget for plugin subscriptions, third-party APIs, custom domains, and overage WUs on top of the base plan price

• Audit queries and move heavy logic to backend workflows, or work with experienced web app builders to find where workload is being wasted

Bubble Pricing: All Plans Compared

Bubble offers three pricing tracks depending on what you're building. All prices shown below are for annual billing.

Bubble Web Plans

For browser-based applications:

Bubble Mobile Plans

For native iOS and Android apps. Includes build infrastructure for App Store and Google Play, multiple live app versions, and OTA updates:

Bubble Web + Mobile Plans

For apps that need both web and native mobile, sharing the same backend and database:

Bubble changes plans from time to time, so check Bubble’s official pricing page before you commit. To estimate your own monthly bill, put your expected users and activity into our free Bubble pricing calculator. Next, workload units, which usually matter more than the plan fee.

What Are Workload Units?

Workload Units (WUs) measure server processing. Every database query, workflow execution, and API call consumes WUs. Each plan includes a monthly allocation that resets at the start of each billing cycle.

What drives workload:

• Page loads that query the database: cheap one at a time, expensive at scale

• Searches that filter large sets of records: heavier than simple lookups

• Backend workflows that process data in bulk: often the biggest single cost

• Inefficient "Do a search for" inside a repeating group: multiplies usage significantly

When you exceed your limit: Bubble emails you at 75% and again at 100% of your allowance. After that you have two options on Starter, Growth and Team: pay flexible overages, charged per extra 1,000 WUs, or buy a workload tier, which Bubble sells at a volume discount. You can also switch overages off so usage never goes past what you have paid for. Web and mobile apps in the same project share one allowance. The Free plan cannot buy extra workload at all.

Which Plan Fits Your Use Case?

• MVP or simple internal tool: Starter. A solid option for early products or small internal tools with light, predictable usage.

• Customer-facing app or early SaaS: Growth. The right choice once real users are signing in, using dashboards, and interacting with your product regularly.

• Growing product with an active team: Team. Designed for products gaining traction, with higher usage and multiple people actively building and managing the app.

• Enterprise or compliance-driven projects: Enterprise. Intended for organizations that need enterprise-grade security, performance, reliability, and formal compliance requirements.

Free Plan Limitations

The Free plan works for learning and prototyping but cannot deploy a live app. Key restrictions:

• No live deployment or custom domain

• Single editor only (no team collaboration)

• No recurring workflows, version control, or two-factor auth

• 6 hours of server log retention only

Upgrade to Starter when you're ready to launch.

Additional Costs to Budget

Beyond the monthly subscription:

• WU overages: Purchasing additional WUs above your plan limit

• Paid plugins: Some Bubble plugins require monthly subscriptions

• Third-party APIs: Stripe, Twilio, analytics tools have separate fees

• Custom domain: Annual registration costs

• Extra file storage: $3 a month for each additional 100 GB beyond your plan

When to Upgrade

Upgrade when you hit these signals:

• WU usage consistently above 80% of plan limit

• Ready to launch a live app (Free to Starter)

• Adding team members (Starter to Growth for 2 editors, Growth to Team for 5)

• Need sub apps or more than 10 custom branches (Growth to Team)

• Need advanced features: recurring workflows, version control, two-factor auth

Do not upgrade just because your app is growing. Efficient database queries and workflow design can keep you on a lower tier longer. 

Need help estimating which plan fits your project? Work with experienced Bubble developers to scope your app and budget accordingly.

Cost Control Tips

• Monitor WU usage weekly in Bubble's App Metrics dashboard

• Optimize database queries: Use precise filters, avoid nested searches in repeating groups

• Move heavy logic to backend workflows: Reduces front-end WU consumption

• Use external tools when cheaper: Make or Xano for high-volume automations

• Audit before scaling: A developer review shows which searches and workflows burn the most workload

Want a second opinion before you pick a plan? We are a Bubble Gold Partner and Bubble Agency of the Year 2024-25. We scope your app, estimate its workload and build it to stay on the lowest tier that fits. Bubble builds start from $5k and typically run $10k to $50k+. Talk to our Bubble developers about your build and plan.

How we keep Bubble apps efficient as they grow

Your plan matters less than how the app is built. Three recent Bubble projects where structure and performance drove the result:

MyAskAI: as this AI startup scaled, CPU costs on its Bubble platform were doubling and slowing its APIs. In three weeks we tuned the three heaviest frontend pages, rebuilt the backend around caching and sharper queries, and reviewed more than 500 code references. costs dropped by half and the platform runs roughly twice as fast.

Symbio: a live cloud partnership platform with slow loads, a breaking registration flow and unreliable dashboards. We reworked the loading logic and cleared the backlog by impact, without a rebuild. There were zero major incidents across the engagement, and Symbio's team now runs the platform themselves.

Dwellr: a VC-backed senior care marketplace that a previous agency said could not be built. We launched it in two months and engagement doubled.

See more in our case studies.

Enterprise Pricing: Is It Worth It?

For large-scale or compliance-heavy applications, Bubble's Enterprise Plan offers the highest level of performance and support. 

Enterprise plans are typically required when compliance, security controls, or procurement requirements matter more than raw scale.

What You Get with Enterprise

Enterprise plans are designed for organizations where performance, security, and operational control are business-critical. This tier goes beyond feature limits and focuses on reliability, governance, and risk management as your product and team scale.

Performance and Infrastructure

Enterprise gives you dedicated resources and infrastructure choices that support consistent performance at scale, even under heavy or unpredictable usage.

• Custom WU limits: Allows your application to handle sustained or spiky demand without hitting artificial usage ceilings or unexpected overages.

• Dedicated servers and regional hosting: Improves reliability and performance while supporting data residency requirements in specific regions.

• Customizable server: Infrastructure sized to your app, with a dedicated support team behind it.

Development and Team Operations

This tier is built for larger teams and more complex development workflows, where coordination, access control, and release management matter.

• Editor access controls: Manage and restrict who can reach the editor, database and user activity logs, so several teams or partners can work safely.

• Custom branching and centralized app management: Provides better control over environments, releases, and changes as the product evolves.

• Direct database access: Offers deeper visibility and flexibility for maintaining, auditing, or integrating complex systems.

Security, Compliance, and Risk Management

Enterprise includes the controls and certifications required by organizations operating in regulated environments or handling sensitive data.

• Single Sign-On (SSO): Simplifies access management and aligns with corporate identity and IT policies.

• SOC 2 Type II: Bubble's internal controls meet the SOC 2 Type II standard, which helps with procurement, audits and security reviews.

• GDPR (DPA): Helps meet legal requirements for handling and processing user data in Europe.

• Advanced DDoS protection: Protects your application from malicious traffic and large-scale disruptions.

• Static IP address: Makes integration with corporate networks, firewalls, and external systems more straightforward.

The Enterprise plan is best suited for organizations where uptime, security, performance, and operational control are non-negotiable, and where the cost of constraints outweighs the cost of infrastructure.