Bubble Pricing Explained 2026: Plans, Costs, Workload Units

Bubble Pricing: All Plans Compared

Bubble offers three pricing tracks depending on what you're building. All prices shown below are for annual billing.

Bubble Web Plans

For browser-based applications:

Bubble Mobile Plans

For native iOS and Android apps. Includes build infrastructure for App Store and Google Play, multiple live app versions, and OTA updates:

Bubble Web + Mobile Plans

For apps that need both web and native mobile, sharing the same backend and database:

Visit Bubble’s official pricing page for current rates. Now, let's go deeper into what matters, starting with WUs.

What Are Workload Units?

Workload Units (WUs) measure server processing. Every database query, workflow execution, and API call consumes WUs. Each plan includes a monthly allocation that resets at the start of each billing cycle.

Practical examples:

• Simple page load with one database query: 0.5 to 2 WUs

• Complex search filtering thousands of records: 10 to 50 WUs

• Backend workflow processing data in bulk: 20 to 100 WUs

• Inefficient "Do a search for" inside a repeating group: multiplies usage significantly

When you exceed your limit: You can purchase additional WUs, but overage rates cost more than upgrading. Monitor usage in Bubble's App Metrics dashboard and upgrade proactively.

Which Plan Fits Your Use Case?

• MVP or simple internal tool (under ~50 users): Starter. A solid option for early products or small internal tools with light, predictable usage.

• Customer-facing app or early SaaS: Growth. The right choice once real users are signing in, using dashboards, and interacting with your product regularly.

• Growing product with an active team: Team. Designed for products gaining traction, with higher usage and multiple people actively building and managing the app.

• Enterprise or compliance-driven projects: Enterprise. Intended for organizations that need enterprise-grade security, performance, reliability, and formal compliance requirements.

Free Plan Limitations

The Free plan works for learning and prototyping but cannot deploy a live app. Key restrictions:

• No live deployment or custom domain

• Single editor only (no team collaboration)

• No recurring workflows, version control, or two-factor auth

• 6 hours of server log retention only

Upgrade to Starter when you're ready to launch.

Additional Costs to Budget

Beyond the monthly subscription:

• WU overages: Purchasing additional WUs above your plan limit

• Paid plugins: Some Bubble plugins require monthly subscriptions

• Third-party APIs: Stripe, Twilio, analytics tools have separate fees

• Custom domain: Annual registration costs

• External storage: For media-heavy apps exceeding plan storage limits

When to Upgrade

Upgrade when you hit these signals:

• WU usage consistently above 80% of plan limit

• Ready to launch a live app (Free to Starter)

• Adding team members (Starter to Growth for 2 editors, Growth to Team for 5)

• Storage filling up (Growth to Team for 1TB)

• Need advanced features: recurring workflows, version control, two-factor auth

Do not upgrade just because your app is growing. Efficient database queries and workflow design can keep you on a lower tier longer. 

Need help estimating which plan fits your project? Work with experienced Bubble developers to scope your app and budget accordingly.

Cost Control Tips

• Monitor WU usage weekly in Bubble's App Metrics dashboard

• Optimize database queries: Use precise filters, avoid nested searches in repeating groups

• Move heavy logic to backend workflows: Reduces front-end WU consumption

• Use external tools when cheaper: Make or Xano for high-volume automations

• Audit before scaling: A developer review often finds 20 to 40% WU savings

Real-World Success Stories

At Goodspeed, here's what we've achieved for clients building with Bubble:

MyAskAI improved their Bubble app performance by 30% through backend optimization and smarter API calls. We reduced CPU usage and delivered the project in just 3 weeks, earning a 5-star client review.

Pockla went from MVP to raising £1.6M from The Sidemen. We shipped 2 product launches every week using Bubble, with daily Loom updates keeping momentum high. The 5-star client feedback: "it felt like they were part of my team."

Dwellr is a VC-backed senior care startup that went from stuck to scale in 2 months. We added 15+ new features and doubled user engagement using Bubble's flexibility to iterate fast.

Check out our case studies to see how we help teams build, optimize, and scale real Bubble apps.

Enterprise Pricing: Is It Worth It?

For large-scale or compliance-heavy applications, Bubble's Enterprise Plan offers the highest level of performance and support. 

Enterprise plans are typically required when compliance, security controls, or procurement requirements matter more than raw scale.

What You Get with Enterprise

Enterprise plans are designed for organizations where performance, security, and operational control are business-critical. This tier goes beyond feature limits and focuses on reliability, governance, and risk management as your product and team scale.

Performance and Infrastructure

Enterprise gives you dedicated resources and infrastructure choices that support consistent performance at scale, even under heavy or unpredictable usage.

• Custom WU limits: Allows your application to handle sustained or spiky demand without hitting artificial usage ceilings or unexpected overages.

• Dedicated servers and regional hosting: Improves reliability and performance while supporting data residency requirements in specific regions.

• Unlimited storage and tailored infrastructure: Supports large datasets, media-heavy applications, and long-term growth without storage becoming a bottleneck.

Development and Team Operations

This tier is built for larger teams and more complex development workflows, where coordination, access control, and release management matter.

• Unlimited app editors: Enables multiple teams, agencies, or partners to collaborate without user limits slowing progress.

• Custom branching and centralized app management: Provides better control over environments, releases, and changes as the product evolves.

• Direct database access: Offers deeper visibility and flexibility for maintaining, auditing, or integrating complex systems.

Security, Compliance, and Risk Management

Enterprise includes the controls and certifications required by organizations operating in regulated environments or handling sensitive data.

• Single Sign-On (SSO): Simplifies access management and aligns with corporate identity and IT policies.

• SOC 2 Type II compliance: Supports enterprise procurement, audits, and security reviews.

• GDPR (DPA): Helps meet legal requirements for handling and processing user data in Europe.

• Advanced DDoS protection: Protects your application from malicious traffic and large-scale disruptions.

• Static IP address: Makes integration with corporate networks, firewalls, and external systems more straightforward.

The Enterprise plan is best suited for organizations where uptime, security, performance, and operational control are non-negotiable, and where the cost of constraints outweighs the cost of infrastructure.