8 Aug 2025

Bubble Pricing Explained 2025: A Guide to Choosing the Right Plan for Your Needs

Graphic of a workload usage graph with the text "Understanding Bubble’s New $ Pricing Model"
Graphic of a workload usage graph with the text "Understanding Bubble’s New $ Pricing Model"
Graphic of a workload usage graph with the text "Understanding Bubble’s New $ Pricing Model"

If you're a founder, ops lead, or solo developer evaluating Bubble for your next project, you've probably run into this question:
"How much is this actually going to cost?" And the answer isn’t always straightforward.

Bubble Pricing Can Be Confusing

Bubble’s pricing is based on plan tiers and Workload Units (WUs), a system that tracks the amount of computing power your app uses. While the platform offers a generous free tier and flexible pricing, understanding what you get (and don’t), when to upgrade, and how to avoid hidden costs requires some digging.

This guide is here to make that easier.

Who This Guide Is For

This guide is for:

  • Founders and ops leads estimating project costs before development begins

  • Solo developers and bootstrappers comparing Bubble to other no-code tools

  • Anyone who wants a clear, practical breakdown of Bubble pricing

What You'll Learn

In this guide, you'll get:

  • A plain-English overview of Bubble’s pricing structure and plan tiers

  • Real-world cost examples for different app types (SaaS, internal tools, portals, automations)

  • Tips to optimize WU usage and avoid unexpected costs

  • A comparison of Bubble vs. other no-code platforms

  • Answers to common pricing questions and upgrade recommendations

Our honest take: Is Bubble worth it in 2025?

TL;DR — Bubble Pricing at a Glance

Plan

Price

WUs/Month

Best For

Free

$0

50,000

Learning, early prototypes (no live app)

Starter

$32/month

175,000

MVPs, solo devs, small internal tools

Growth

$134/month

250,000

SaaS apps, portals, moderate-scale tools

Team

$399/month

500,000

Scaling teams, heavier workloads

Enterprise

Custom

Custom

High-traffic, compliance-heavy projects

Is Bubble Free? What You Actually Get (And Don’t) in 2025

Bubble.io No-code Pricing Structure

If you’re a founder or ops lead exploring Bubble to build your app, one of the first questions is often: Is Bubble free? The short answer is yes, Bubble does offer a free plan. But like most “free” tiers, it comes with significant limitations you should understand before diving in.

The free plan is designed primarily for beginners and those who want to learn the platform or test early concepts without any financial commitment. It gives you a solid environment to start building, but with important caveats.

What you get with Bubble’s free plan:

You can build and work on one app using Bubble’s basic tools and components. You get some API-building capabilities (including running API calls via the API Connector or Plugins) limited monthly usage, and a development version to test your app. Password protection is available for both editing and running the app.

What you don’t get:

You can’t connect a custom domain as free plan apps are hosted on a Bubble subdomain (e.g., yourapp.bubbleapps.io) and will display Bubble branding. Only one person can work on the app at a time, so there’s no team collaboration. While SSL is provided on Bubble’s default domain, you won’t get advanced security features like two-factor authentication. There are also no tools for version control or recurring workflows, no automated security checks, and storage is limited. You can use APIs and Plugins, but with limitations on monthly capacity.

Who Should Use the Free Plan?

The free tier is perfect for solo developers or founders who want to learn Bubble’s no-code environment and experiment with ideas. It’s well-suited for creating pre-MVP wireframes and early prototypes where public launch isn’t yet a priority.

Pro Tip: Many developers use the free plan to build out their app’s core functionality and test workflows extensively. Once the app’s foundation is solid and they’re ready for a wider launch, they upgrade to a paid plan to unlock live deployment, custom domains, collaboration, and more. This approach helps manage costs while validating the concept.

What You Actually Get (And Don’t) on the Free Plan

Included:

  • One development environment for a single app

  • Access to a basic component library

  • An API connector for building workflows (testing and executing included)

  • 50,000 monthly workload units

  • 6 hours of server log retention

Not included (Key Limitations)

  • No live app deployment (you can’t launch your app publicly)

  • No custom domain options; your app URL includes Bubble branding

  • Single editor access only; no team collaboration

  • Limited database storage with Bubble branding

  • No recurring workflows, version control, branching, two-factor authentication, sub-apps, or security features like certificates or automated checks

This free plan is great for learning Bubble or creating pre-MVP wireframes and prototypes, letting you build most app features but with restrictions on deployment and collaboration. Many developers start here to build their core app and upgrade when they’re ready to launch.

Bubble Pricing Overview (2025 Update): Core Plans

Bubble’s main pricing tiers for 2025 are:

Plan

Price (2025)

App Editors

Monthly Workload Units

Server Logs

Live App

Custom Domain

Version Control

Two-Factor Auth

Best For


Free

$0/month

1

50,000

6 hours

No

No

No

No

Learning, testing, pre-MVP wireframes


Starter

$32/month

1

175,000

2 days

Yes

Yes

Basic

No

MVPs, simple tools, small teams


Growth

$134/month

2

250,000

14 days

Yes

Yes

Premium

Yes

Expanding consumer apps, teams


Team

$399/month

5

500,000

20 days

Yes

Yes

Premium

Yes

Scaling projects, larger teams


Enterprise

Custom

Unlimited

Custom

Custom

Yes

Yes

Premium

Yes

Large organizations, high-traffic




Understanding Workload Units (WUs)

If you're planning or budgeting for a Bubble app, one of the most important concepts to understand is Workload Units (WUs). They're central to how Bubble pricing works, and they can have a real impact on your costs as your app grows.

What WUs Are and Why They Matter

In simple terms, Workload Units measure how much server power your app uses. Every Bubble plan comes with a monthly WU allowance. For example:

  • Free plan: 50,000 WUs/month

  • Starter plan: 175,000 WUs/month

  • Growth plan: 250,000 WUs/month

  • Team plan: 500,000 WUs/month

  • Enterprise: Custom WU allocations

Each time your app runs a workflow, accesses the database, or processes backend logic, it consumes WUs. The more complex or frequent the operation, the more WUs it uses.

Why it matters:
If you exceed your plan’s WU limit, you could face extra infrastructure charges or performance issues. That’s why tracking usage and optimizing your app’s efficiency is critical. In many cases, upgrading your plan proactively is a smarter move than paying for overages.

Common WU Costs by Action (and How to Optimize)

Bubble doesn't publish an exact cost-per-action table, but it’s clear that not all actions are equal when it comes to WU usage. Certain operations, especially poorly designed ones, can quickly drain your allocation.

Here are some patterns to watch:

Workflow Design Matters

  • Avoid chaining too many small operations together

  • Use backend workflows to handle heavier tasks efficiently

  • Combine actions to minimize unnecessary steps

  • Consider external services for data-heavy processing

Database Queries Are a Common Bottleneck

  • Combine related queries when possible

  • Use precise filters to narrow results

  • Cache data where appropriate to avoid repeated queries

  • Consider offloading large processes to the API or backend workflows

Efficient app design equals lower WU consumption. If you’re noticing high usage, your workflows or database calls are often the first place to look.

How Different App Types Affect WU Usage

While Bubble doesn’t categorize app types by WU consumption directly, you can infer usage based on complexity and scale.

  • Simple tools or MVPs: Usually stay within the Starter plan limit, especially with careful optimization

  • Consumer-facing apps or SaaS platforms: Tend to require Growth or Team plans, due to more users and backend complexity

  • Marketplaces or apps with lots of third-party integrations: Often consume more WUs, especially if they rely on real-time data and user-generated content

  • High-traffic or enterprise-level apps: Typically need custom WU allocations and infrastructure, falling under the Enterprise plan

So while app "type" isn’t an official Bubble category, its complexity, traffic, and backend logic will directly shape how many WUs you’ll need.

Bubble Plan Tiers + WU Limits

Bubble’s pricing model is built around plan tiers, each with a specific monthly Workload Unit (WU) allocation. These allocations reflect the computational resources available to your app and directly impact what you can build and scale.

WU Allocation by Plan

Here’s how each plan breaks down in terms of included WUs:

  • Free Plan ($0/month): Includes 50,000 WUs/month. Suitable for learning, early testing, and pre-MVP builds. Lacks live deployment features.

  • Starter Plan ($32/month): Provides 175,000 WUs/month. Designed for MVPs and simple tools with modest traffic.

  • Growth Plan ($134/month): Comes with 250,000 WUs/month. Ideal for more complex, consumer-facing apps ready to expand.

  • Team Plan ($399/month): Offers 500,000 WUs/month. Supports growing teams and resource-intensive applications.

  • Enterprise Plan (Custom Pricing): Features custom WU allocations, tailored for large-scale or high-traffic apps with specialized infrastructure needs.

Note: You may encounter older references showing slightly different pricing for some plans. The figures above reflect the most recent updates.

What Happens When You Exceed Limits

If your app exceeds the monthly WU allocation included in your plan:

  • Additional WUs and other resources (like storage) can be purchased.

  • Bubble will not automatically upgrade your plan; you'll need to manage that proactively.

  • Going over your WU limit can result in extra infrastructure charges, so it’s wise to monitor your usage closely and scale up before hitting capacity to avoid disruptions.

Add-On WU Pricing and Considerations

While Bubble allows the purchase of additional WUs and provides exact pricing for these add-ons, there are key strategies you can use to manage your WU usage effectively and potentially reduce the need for add-ons:

Workflow Efficiency Matters

  • Combine database operations into fewer steps

  • Use bulk operations whenever possible

  • Offload resource-heavy tasks to backend workflows or external tools

Monitor Performance Proactively

  • Regularly review Bubble’s built-in analytics and server logs

  • Set alerts or track patterns to identify resource spikes early

  • Tweak designs before WU usage becomes a problem

Optimize Database Queries

  • Combine and streamline queries

  • Apply filters to limit unnecessary processing

  • Use caching to avoid repeated calls

  • Consider API workflows or third-party services for larger tasks

By being intentional about your app’s backend design and staying on top of performance metrics, you can make the most of your WU allocation, keeping costs predictable and your app running smoothly.

Real-World Cost Scenarios

While Bubble doesn’t publish official cost benchmarks for different types of apps, we can infer likely pricing tiers based on the complexity, usage, and user count of common app types. Below are estimated plans and expected costs for four use cases: internal tools, early-stage SaaS, client portals, and API-heavy automation apps.

Estimated Plan Tiers and WU Needs by App Type

App Type

User Count

Recommended Plan

Monthly WUs

Monthly Cost

Internal Ops Tool

~50 users

Starter or Growth

175k–250k

$32–$134

Early-Stage SaaS

~200 users

Growth or Team

250k–500k

$134–$399

Client Portal

Varies

Starter or Growth

175k–250k

$32–$134

API-Heavy Automation

Varies

Growth or Team / Enterprise

250k+

$134+

Note: Actual costs depend heavily on app complexity and how efficiently workflows and database queries are built.

Internal Ops Tool (~50 Users)

For internal tools with basic functions (e.g. task tracking, dashboards, reporting), the Starter Plan ($32/month) and its 175,000 WUs may be sufficient if usage is light and workflows are efficient.

However, if the tool is more collaborative, includes complex dashboards or automations, or sees frequent use, the Growth Plan ($134/month) with 250,000 WUs may be a better long-term fit.

Early-Stage SaaS (~200 Users)

SaaS applications often involve user authentication, dashboards, data processing, and integrations, all of which consume WUs. An early-stage SaaS with 200 active users is likely to need the Growth Plan ($134/month), and possibly the Team Plan ($399/month) as usage scales.

If the app gains traction quickly or includes features like analytics, workflows, and integrations, upgrading sooner helps avoid unexpected overage costs.

Client Portal

A basic client portal with moderate data access and interaction may start on the Starter Plan ($32/month). However, if it handles user-specific data, has dynamic workflows, or involves frequent user activity, the Growth Plan ($134/month) offers more headroom with 250,000 WUs and better performance support.

API-Heavy Automation App

Apps that rely heavily on APIs and background automations (e.g. sync tools, workflow engines, integrations) are WU-intensive by nature. These types of apps usually start at the Growth Plan ($134/month) and may quickly require the Team Plan ($399/month) if they include:

  • Frequent third-party API calls

  • Large database operations

  • High user volume or usage spikes

For enterprise-grade automation with high data throughput or compliance needs, the Enterprise Plan (custom pricing) is a better fit.

Factors That Influence Actual Cost

Since Bubble's pricing is based on Workload Units, actual costs will depend on how your app is built and used. Key cost influencers include:

  • Workflow design: Avoid chaining small tasks or unnecessary steps. Use bulk actions and backend workflows where possible.

  • Database usage: Combine queries, use filters, and cache results to reduce load.

  • Monitoring & adjustments: Keep a close eye on WU metrics using Bubble’s analytics tools. Adjust before usage spikes become costly.

Additional Costs to Consider

Beyond Bubble’s monthly subscription, your total budget may include:

  • Add-on WUs or infrastructure for exceeding base plan limits

  • Third-party plugins or API fees

  • Domain registration/renewal

  • External hosting for media-heavy content

  • Monitoring, backups, or security tools

Ongoing maintenance and updates

Hidden Costs to Watch For

Bubble’s transparent pricing tiers make it relatively easy to estimate your starting costs, but there are additional expenses that can creep in as your app grows. These “hidden costs” aren’t always obvious at first, but can add up quickly if not managed proactively.

Here are the key areas to keep in mind:

1. Paid Plugins

Bubble offers access to an extensive third-party plugin marketplace, but not all plugins are free. Many premium plugins require a monthly subscription, and some are essential for advanced functionality (e.g. payments, charting, custom UI components).

Tip: Always evaluate whether a plugin is necessary or if the same functionality can be built natively or via APIs.

2. Database and Storage Limits

Each plan includes storage, but these limits can be reached faster than expected, especially with user-generated content or media files.

  • Growth Plan: 100GB

  • Team Plan: 1TB

  • Enterprise: Unlimited (customized)

If your app exceeds its included storage, infrastructure costs will increase, requiring plan upgrades or extra allocations.

3. API Usage & Backend Logic

Bubble charges based on Workload Units (WUs), so the more backend workflows and API calls you run, the more you pay.

  • API-heavy apps and inefficient workflows can burn through WUs quickly

  • Backend workflows are more efficient, but still need to be optimized

  • The free plan supports API building and execution, but with capacity limits.

Apps that rely on integrations or background automation should plan for higher WU usage and possibly higher-tier plans.

4. Developer Audits & Performance Tuning

As your app becomes more complex, maintaining performance becomes critical and costly if neglected.

  • Regularly monitor performance using Bubble’s logs and analytics

  • You may need external tools or services for advanced monitoring

  • In some cases, teams hire Bubble developers for audits or optimization, which adds to project costs

Creating alerts for performance metrics helps catch issues early and avoid expensive fixes down the line.

5. Collaborator / Editor Costs

The number of app editors you can add is tied directly to your plan:

Plan

App Editors Included

Free

1

Starter

1

Growth

2

Team

5

Enterprise

Unlimited

If you plan to work with a team, you'll likely need to upgrade to a higher plan to accommodate additional collaborators. Even for small projects, this can become a deciding factor in plan selection and collaborators who are part of the same Bubble Agency do not count against this limit.

Bottom Line

While Bubble’s core plans offer strong value, it’s important to budget for the full picture, especially as your app scales. Keep an eye on:

  • Plugin subscriptions

  • Storage and database usage

  • API and workflow efficiency

  • Monitoring and maintenance tools

  • Team size and collaboration needs

Proactively managing these factors will help you avoid surprise costs and keep your project sustainable.

When to Upgrade (and When Not To)

Knowing when to move to a higher-tier Bubble plan and when you can hold off can significantly affect your app's cost-efficiency and performance. While upgrading too late can lead to service interruptions or hidden fees, upgrading too early may mean paying for features or capacity you don’t yet need.

Let’s break down the signals to watch for and how to stretch your current plan as far as possible.

Red Flags and Growth Signals That It’s Time to Upgrade

1. You're regularly hitting your Workload Unit (WU) limits
Each plan comes with a WU cap (Free: 50k, Starter: 175k, Growth: 250k, Team: 500k). If your app is consistently approaching or exceeding this limit, you’ll either face additional infrastructure costs or performance issues. Proactively upgrading is often more cost-effective than paying for overages.

2. You're ready to go live or use APIs
If you’re moving beyond testing and into launch, or if your app relies on external services, you’ll need to upgrade to at least the Starter plan.

3. Your user base is growing
The Starter plan is suited for modest user numbers. If you're scaling to hundreds of users or introducing more complex workflows, the Growth or Team plan will better support the added traffic and processing demands.

4. You need team collaboration
The Free and Starter plans only allow one app editor. For additional collaborators, you’ll need:

  • Growth for 2 editors

  • Team for 5 editors

  • Enterprise for unlimited editors

5. You’re running out of storage

  • Growth: 100GB

  • Team: 1TB

  • Enterprise: Custom/unlimited

If your app handles large volumes of data or media, this is a common reason to move up a tier.

6. You need advanced features
Upgrading unlocks important functionality such as:

  • Recurring workflows

  • Version control

  • Custom domains

  • Sub-apps

  • Enhanced security features like two-factor authentication and automated checks

When Not To Upgrade (Yet) And How to Stretch Your Current Plan

1. You're still in the learning or prototyping phase
The Free plan is ideal for early exploration; you can build most core features, test ideas, and understand the platform without spending anything. Only upgrade when you’re ready to launch.

2. You’re optimizing resource usage through smart design
Since pricing is WU-based, efficiency goes a long way. To maximize your current plan:

  • Combine database operations to reduce redundant calls

  • Use bulk operations instead of looping individual tasks
    Shift heavy logic to backend workflows or even external tools

3. You’re actively monitoring performance
Regularly checking server logs and usage metrics helps you:

  • Spot inefficient workflows

  • Create alerts for unexpected usage spikes

  • Fine-tune performance before needing a plan upgrade

4. You’re managing database queries carefully
To conserve WUs:

  • Bundle related queries instead of making multiple small ones

  • Use proper filters and caching

  • Move complex data logic to API workflows or external services

Watch Out for “Hidden Scaling Traps”

Even after upgrading, additional costs can appear as your app grows. Here are some common pitfalls to anticipate:

  • WU overages: You can purchase more WUs beyond your plan, but costs add up quickly. Monitor usage and upgrade before hitting limits.

  • Storage overages: Plans come with capped storage. Exceeding this requires extra payment or a tier bump.

  • Paid plugins: Many third-party plugins in Bubble’s ecosystem are subscription-based.

  • API and integration fees: Tools like Stripe, analytics platforms, and third-party APIs often come with their own pricing.

  • Collaborator limits: Adding more editors requires higher-tier plans.


  • Domains and SSL: While Bubble supports custom domains, registration, renewal, and SSL configuration may incur separate annual costs.

  • Media hosting: Apps heavy in images, videos, or files may need external storage solutions for performance.

  • Maintenance tools: Advanced apps often benefit from third-party backups, monitoring tools, security add-ons, and performance tuning—especially as data sensitivity and user load grow.

Bottom Line

Upgrade when your app demands it; not just because it’s growing. Pay attention to:

  • WU thresholds

  • Feature needs

  • Team size

  • Storage usage

At the same time, don’t underestimate the power of good architecture and proactive monitoring. Efficient design can delay the need to scale up and save real money in the long run.

Optimizing for Cost: Tips from Real Builds

Bubble’s flexibility is powerful, but it’s also easy to build inefficiently. To stay within your plan’s Workload Unit (WU) limits and control costs, smart optimization is essential.

Real-World Cost-Saving Strategies

  • Reduce Page Loads with Custom States: Use custom states to manage dynamic data without triggering full page reloads or unnecessary database queries. This helps keep WU usage low.

  • Move Logic to Backend Workflows: Shift intensive or repeated logic to backend workflows or external automation tools. This reduces front-end strain and spreads out WU usage.

  • Cache Responses & Delay Heavy Logic
    For recurring operations:

    • Combine related queries

    • Add filters and caching

    • Delay non-essential logic (e.g., send to backend or trigger later)

  • Use External Tools When Cheaper: Tools like Make or Xano can handle automations or backend logic more cost-effectively, especially for operations that would otherwise spike WUs in Bubble.

  • Monitor and Tune Actively
    Use Bubble’s logs and analytics to:

    • Spot resource-heavy actions

    • Identify slow workflows or poor queries

    • Set up alerts before performance or cost issues arise

Enterprise Pricing: Is It Worth It?

For large-scale or compliance-heavy applications, Bubble’s Enterprise Plan offers the highest level of control, performance, and support.

What You Get with Enterprise

  • Performance & Infrastructure

    • Custom WU limits

    • Dedicated servers and regional hosting

    • Unlimited storage and tailored infrastructure

  • Development Capabilities

    • Unlimited app editors

    • Custom branching and centralized app management

    • Direct database access

  • Security & Compliance

    • SSO, custom security settings

    • Technical Success Manager

    • Enterprise-grade compliance and security reviews

Is It Worth It?

Enterprise pricing is custom, so it depends on scale and needs. It's typically justified for:

  • High-traffic apps

  • Regulated industries (e.g. finance, healthcare)

  • Corporations requiring SLAs, enhanced security, or advanced deployment support

Comparing Bubble Pricing to Alternatives

Bubble vs. Traditional Development

Feature

Bubble

Traditional Dev

Cost

Low to Medium

High (custom dev fees)

Speed to Launch

Fast

Slower (weeks to months)

Technical Expertise

Minimal (no-code)

Requires skilled dev team

Bubble offers a much faster and cheaper route to building web apps, ideal for MVPs and startups avoiding long dev cycles and high upfront costs.

Bubble vs. No-Code Peers

Feature

Bubble

FlutterFlow

Glide

Starting Price

$32/mo

$24/mo

$86/mo

Web App Dev

Excellent

Good

Excellent

Mobile App Dev

PWA & Native Mobile Builder (beta)

Native

PWA

Learning Curve

Steep

Moderate

Easy

Scalability

High

High

Moderate

API Integration

Extensive

Good

Good

Custom Logic

Advanced

Advanced

Limited

Use-Case Fit

  • Bubble: Best for complex web applications, marketplaces, business platforms, and apps requiring deep backend logic or database design.
    FlutterFlow: Excels at native mobile app development, with source code access and strong cross-platform tools.

  • Glide: Great for internal tools and simple apps, especially for teams that want low setup and quick launch with Google Sheets or Airtable data.

Our Take: Is Bubble Worth the Price in 2025?

The Good

Bubble offers a remarkably low barrier to entry: anyone, anywhere, can start building without writing a single line of code. This makes it especially attractive for early-stage founders, indie developers, and non-technical creators who want to turn an idea into a working product quickly. It replaces the need for full-stack development knowledge, making it a cost-effective alternative to hiring expensive developers.

For companies that might otherwise spend $150K–$200K/year on engineering talent, investing in Bubble and a skilled Bubble developer can dramatically cut costs, especially in the early stages.

The Trade-Offs

While getting started is affordable, scalability on Bubble can become expensive, often more than expected. The platform’s usage-based pricing model means that as your app grows and consumes more resources (measured in Workload Units), costs can rise sharply.

The catch? You may not realize this until you’ve already scaled your app and are locked into the platform. At that point, switching away from Bubble could be time-consuming and costly, making it a tough pill to swallow for teams that didn’t anticipate the long-term financial impact.

Where Bubble Shines

Bubble is ideal for non–real-time applications that rely on structured workflows, data handling, and third-party integrations. Strong use cases include:

  • Travel platforms (e.g., booking systems like Airbnb or Expedia

  • Online marketplaces (e.g., Upwork, Fiverr)

  • SaaS tools or internal business apps with complex forms, dashboards, and automations

It’s a powerful platform for building highly functional, data-rich web apps that don’t need instant data updates.

Where It Falls Short

Bubble is not built for real-time applications. If your app needs real-time syncing (like stock tickers, collaborative editors, chat tools, or multiplayer games), it will struggle unless you offload that functionality to external services through APIs. Even then, expect added development complexity and higher costs.

Additionally, workload-heavy applications can get expensive unless they’re optimized from the start or offloaded to more cost-efficient external platforms like Xano or Make.

Verdict: Strong Price-to-Value Ratio

For startups, solo makers, and non-technical founders, Bubble offers an impressive return on investment, especially in the early phases of product development. Its flexibility, speed to build, and all-in-one development environment make it worth the price for many projects.

Just be aware that great initial value can shift as you scale. Plan ahead, understand your app’s workload patterns, and budget accordingly to get the most from Bubble without surprise costs down the road.

Learn more : Bubble Pros & Cons

Final Thoughts: Plan for Cost, Build for Efficiency

Bubble can scale cost-effectively, but only if you build smart.

3 Keys to Success

1. Plan Your Budget Early

  • Know your WU limits

  • Factor in third-party plugins, storage, and external tools

  • Align your plan tier with expected usage and team size

2. Build Lean from Day One

  • Use custom states and caching to reduce database calls

  • Shift heavy logic to backend workflows or external automation tools

  • Optimize database queries and avoid redundant workflows

3. Monitor and Upgrade Smart

  • Watch your WU usage in logs

  • Set alerts before limits are reached

  • Start with Free, then upgrade when ready to launch

Bonus: Want Help Estimating Costs?

You can:

  • Use a WU cost calculator: Bubble provides a Cost Estimator tool in the Discover section, which helps you project potential expenses based on expected Workload Unit (WU) usage.

Once you’ve chosen the right Bubble plan, the next step is making sure you use its features to their fullest. Understanding how to balance design, workflows, and database structure will help you get the most value from your subscription and avoid unnecessary upgrades. If you’re working on a complex project, collaborating with experienced Bubble developers can also help you optimise performance and keep costs in check.

Frequently Asked Questions (FAQs)

Is Bubble free?

Yes, there’s a Free Plan for learning and testing. No live app deployment, or team collaboration.

How much does bubble cost? 

Bubble has recently introduced a new pricing and pricing model, which offers a free plan, as well as several paid plans that range in cost. You can use the Bubble pricing calculator to get a precise estimate based on your needs.

Do WUs reset monthly?

Yes, WU limits are monthly quotas based on your current plan.

What happens when I hit WU limits?

You can purchase extra WUs, but it’s best to upgrade your plan if usage consistently exceeds limits to avoid interruptions or unexpected costs.

Can I switch plans mid-month?

Yes, you can upgrade or downgrade anytime. Billing adjusts accordingly.

Can I launch on the Free plan?

No. You’ll need at least the Starter Plan to deploy a live app and test API integrations.

Are there any discounts available for non-profit organizations or educational institutions?

Yes, Bubble offers discounts for non-profit organizations and educational institutions. Please contact Bubble's no-code development customer support team for more information.

Does Bubble offer a refund policy?

Yes, Bubble offers a 30-day money-back guarantee. If you're not satisfied with Bubble's service, you can request a refund within 30 days of your purchase.

Are there any additional fees or charges?

No, there are no additional fees or charges beyond the monthly subscription fee. However, usage beyond the limits of your plan may incur additional charges, such as excess API usage or storage fees.

You might like:

Get tips & tricks building with no code and AI

Every week, you'll get first hand insights of building with no code and AI so you get a competitive advantage

Screenshot thumbnail comparing Bubble and Thunkable platforms for app development
Screenshot thumbnail comparing Bubble and Thunkable platforms for app development

Bubble

Tag

15 Apr 2025

Bubble vs. Thunkable: A Comprehensive Comparison of No-Code App Development Platforms
Harish Malhi - founder of Goodspeed

Harish Malhi

An array of attractive bubble apps highlighted by bright colors and appealing layouts
An array of attractive bubble apps highlighted by bright colors and appealing layouts

Bubble

Tag

14 Apr 2025

40 Most Beautiful Bubble App Examples in 2025
Harish Malhi - founder of Goodspeed

Harish Malhi

Homepage screenshot of Justica, Framer template designed for legal professionals
Homepage screenshot of Justica, Framer template designed for legal professionals

Framer

Tag

26 Sept 2024

Justica: Elevating Your Law Firm's Online Presence
Harish Malhi - founder of Goodspeed

Harish Malhi

Homepage screenshot of HairLoom, Framer template for hair salons and barber shops
Homepage screenshot of HairLoom, Framer template for hair salons and barber shops

Framer

Tag

26 Sept 2024

HairLoom Customization: Styling Your Beauty Business Website
Harish Malhi - founder of Goodspeed

Harish Malhi

Homepage screenshot of Designy, a modern and stylish Framer template
Homepage screenshot of Designy, a modern and stylish Framer template

Framer

Tag

25 Sept 2024

Designy Customization Mastery: Crafting Unique Design Agency Sites
Harish Malhi - founder of Goodspeed

Harish Malhi

Homepage screenshot of D-Next, a cutting-edge event & conference Framer template
Homepage screenshot of D-Next, a cutting-edge event & conference Framer template

Framer

Tag

25 Sept 2024

D-Next Features Explored: Customizing Your Event Website
Harish Malhi - founder of Goodspeed

Harish Malhi

Homepage screenshot of CryptoVault, Framer template for Crypto and Web3
Homepage screenshot of CryptoVault, Framer template for Crypto and Web3

Framer

Tag

25 Sept 2024

CryptoVault Customization: Tailoring Your Blockchain Platform
Harish Malhi - founder of Goodspeed

Harish Malhi

Graphic showing "The ROI of a Custom Job Board: How Bubble Can Boost Your Recruitment Efforts"
Graphic showing "The ROI of a Custom Job Board: How Bubble Can Boost Your Recruitment Efforts"

Bubble

Tag

11 Jul 2024

The ROI of a Custom Job Board: How Bubble Can Boost Your Recruitment Efforts
Harish Malhi - founder of Goodspeed

Harish Malhi

Graphic showing "How to Implement a Seamless Payment Processing Solution for Your Marketplace"
Graphic showing "How to Implement a Seamless Payment Processing Solution for Your Marketplace"

Bubble

Tag

21 Jun 2024

From Bubble to Reality: How to Implement a Seamless Payment Processing Solution for Your Marketplace
Harish Malhi - founder of Goodspeed

Harish Malhi

Graphic showing "Export from Wordpress to Framer"
Graphic showing "Export from Wordpress to Framer"

Framer

Tag

10 Apr 2024

How to Export Content from WordPress to Framer: A Comprehensive Guide
Harish Malhi - founder of Goodspeed

Harish Malhi

Screenshot of HotelBlog homepage
Screenshot of HotelBlog homepage

Framer

Tag

13 Mar 2024

Elevate Your Design Blog with the HotelBlog Framer Template
Harish Malhi - founder of Goodspeed

Harish Malhi

Screenshot of Doks homepage, a Framer template for documentation
Screenshot of Doks homepage, a Framer template for documentation

Framer

Tag

13 Mar 2024

Streamline Your SaaS Documentation with the Doks Framer Template
Harish Malhi - founder of Goodspeed

Harish Malhi

Screenshot of a website featuring the heading "No Code Glossary"
Screenshot of a website featuring the heading "No Code Glossary"

Framer

Tag

13 Mar 2024

How Can a SEO Glossary Improve the Visibility of Your Content?
Harish Malhi - founder of Goodspeed

Harish Malhi

Illustration of a robot pushing a shopping cart, showcasing a blend of technology and commerce
Illustration of a robot pushing a shopping cart, showcasing a blend of technology and commerce

AI

Tag

17 Mar 2023

Maximising the Impact of AI on E-commerce Marketing
Harish Malhi - founder of Goodspeed

Harish Malhi

Illustration of two individuals anext to a computer showing different items on the screen
Illustration of two individuals anext to a computer showing different items on the screen

AI

Tag

16 Mar 2023

Personalizing the Customer Experience with AI: Best Practices for Retailers
Harish Malhi - founder of Goodspeed

Harish Malhi

Illustration of a computer screen displaying an image of a modern building
Illustration of a computer screen displaying an image of a modern building

AI

Tag

15 Mar 2023

How to Use AI in Real Estate: Strategies for Success using AI
Harish Malhi - founder of Goodspeed

Harish Malhi

Graphic with the text: What Can You Build With Bubble?
Graphic with the text: What Can You Build With Bubble?

Bubble

Tag

29 Dec 2022

What Can You Build With Bubble?
Harish Malhi - founder of Goodspeed

Harish Malhi

Graphic of a mobile phone showing 2023 PREDICTIONS
Graphic of a mobile phone showing 2023 PREDICTIONS

AI

Tag

29 Dec 2022

No-Code Experts Predict What Will Happen In 2023
Harish Malhi - founder of Goodspeed

Harish Malhi

Get in touch

Ready to Build Smarter?

Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.


Don't need a call? Email harish@goodspeed.studio

We’ve created products featured in

Get in touch

Ready to Build Smarter?

Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.


Don't need a call? Email harish@goodspeed.studio

We’ve created products featured in

Get in touch

Ready to Build Smarter?

Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.


Don't need a call? Email harish@goodspeed.studio

We’ve created products featured in




Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost. Since 2022, we’ve helped startups and SMEs across the UK, US, and Europe streamline operations and ship faster.


Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost. Since 2022, we’ve helped startups and SMEs across the UK, US, and Europe streamline operations and ship faster.




Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost. Since 2022, we’ve helped startups and SMEs across the UK, US, and Europe streamline operations and ship faster.