Building a marketing website from scratch can be time-consuming and expensive—especially if you lack design or coding expertise. Whether you’re launching a product, campaign, or brand site, you need a fast, effective solution that maintains quality and professionalism.
Using carefully curated Framer templates for marketing websites provides a ready-made foundation that streamlines website creation. With pre-built sections, easy customisation, and built-in performance optimisations, marketers can launch a high-converting site in hours instead of weeks.
This guide walks you through selecting the right template, customising its content, and publishing a polished marketing site with minimal effort.
1. Selecting the Right Template
The right template lays the foundation for a high-performing marketing site. Here’s how to evaluate and choose the best one for your needs.
1.1 Identify Key Marketing Pages
Before choosing a template, define the purpose of your website. Are you building a single-page landing site, a multi-page product showcase, or a brand homepage? Your marketing objectives determine the structure your site needs.
For instance, a product launch page should prioritise:
A hero banner with a clear message
A features section explaining key benefits
A call-to-action (CTA) prompting sign-ups or purchases
A full brand website, on the other hand, may need additional sections such as an About page, customer testimonials, and a blog. Selecting a template with the right layout will save time during customisation.
1.2 Previewing Template Features
Framer offers a wide range of marketing-focused templates. When browsing options, focus on:
Built-in sections: Does the template include a hero image, CTA buttons, pricing table, or lead capture form?
Visual appeal: Choose a template with a modern, clean design that aligns with your brand.
Functionality: Some templates come with interactive elements or built-in animations—features that can enhance engagement.
For a more detailed breakdown of template selection, check out the Guide to Choosing the Right Framer Template for Your Startup.
1.3 Checking Visual & Brand Compatibility
Your website should reflect your brand’s style and personality. Before finalising a template, consider:
Typography & Colours: Does the template’s default font and colour scheme complement your brand, or will extensive changes be needed?
Layout Flexibility: Can you easily rearrange sections without affecting the flow?
It’s important to know your branding guidelines before looking for a template to save heavy edits going forward.
2. Customising Core Content & Branding
Once you’ve selected the right template, it’s time to make it your own. This step involves updating text, images, and branding elements to align with your business.
2.1 Replacing Placeholder Text & Images
The customisation begins with replacing the placeholder text and images on the template.
Key elements to customise include:
Headline & CTA: Ensure the hero section clearly communicates your value proposition. For example, instead of a generic “Revolutionise Your Workflow,” try “Automate Your Marketing in Minutes with AI-Powered Tools.”
Images & Graphics: Replace stock images with product shots, campaign visuals, or lifestyle images that resonate with your audience.
Testimonials & Social Proof: If the template includes a testimonial section, update it with real customer feedback to build credibility.
First impressions matter—94% of users judge a website based on its design, making strong visuals and messaging essential.
For advanced customisations beyond built-in options, consider reaching out to our expert Framer developers.
2.2 Applying Brand Colours & Fonts
Framer’s Global Styles panel makes it easy to customise typography and colours across your site.
Steps to update branding:
Adjust the primary and secondary colours to reflect your brand identity.
Select fonts that match your existing design guidelines.
Ensure button styles and CTA colours remain consistent across pages.
2.3 Rearranging or Removing Sections
Not every section in a template will be necessary for your website’s goals. Use Framer’s drag-and-drop interface to:
Rearrange elements so the most important sections (CTA, product benefits) appear prominently.
Remove unnecessary sections—for example, if you’re only collecting leads, you may not need a pricing table.
For more on making effective design tweaks, check out the Customising Your Framer Template: A Guide for Beginners.
3. Finalising Structure & Layout
Before publishing your site, refining its structure and responsiveness ensures a seamless user experience across all devices.
3.1 Organising the Navigation
A well-structured navigation menu enhances usability and guides visitors toward key actions. Keep it minimal and effective:
Primary navigation links: Home, About, and Contact should be easily accessible.
CTA placement: Ensure buttons like “Get Started” or “Sign Up” are prominent.
Anchor links: If your site is a single-page design, use anchor links to guide users through sections smoothly.
3.2 Confirming Responsive Design
With mobile browsing dominating traffic, ensuring a responsive design is crucial. Framer simplifies this process with built-in device previews. Test your site on:
Desktop: Ensure wide sections don’t break readability.
Tablet: Adjust font sizes and spacing where necessary.
Mobile: Fix text wrapping and ensure buttons remain large enough for easy tapping.
Since 53% of mobile users abandon sites that take longer than three seconds to load, responsiveness isn’t optional—it’s essential.
3.3 Inserting Conversion Elements
Marketing websites need conversion-driven elements to maximise engagement. Ensure your site includes:
A lead-capture form in a visible location.
CTA buttons with clear, action-driven copy like “Get a Free Trial” or “Download Now.”
Testimonials or trust signals near key decision points.
To further optimise conversions, check out our guide on Creating Stunning Landing Pages in Framer: Tips for Marketers
4. Publishing & Basic Maintenance
With your site fully customised and structured, the final step is launching it on a custom domain and setting up a maintenance routine.
4.1 Connecting a Custom Domain
A custom domain enhances brand credibility and ensures visitors can find you easily. To set up your domain in Framer:
Navigate to the hosting settings in your Framer dashboard.
Follow the DNS configuration steps to link your purchased domain.
Verify the connection to ensure smooth redirection.
4.2 Launching the Site
Before clicking “Publish,” conduct a final review:
Load-speed test to ensure optimal performance.
Check for broken links or missing images.
Preview across multiple devices to confirm a seamless experience.
Also, share the link with internal stakeholders or collaborators to gather feedback on layout, text clarity, and brand accuracy.
4.3 Making Ongoing Tweaks
Even after launch, periodic updates keep your marketing website relevant.
Update content frequently: switch outdated promotions, refresh copy, and add seasonal campaigns.
Monitor analytics: track conversions, traffic sources, and bounce rates to optimise pages.
Implement technical fixes: adjust based on user feedback or shifting SEO best practices.
Using Framer templates for marketing websites allows for easy updates post-launch, ensuring your content remains fresh and optimised for conversions.
The CEO of an AI education platform praised Goodspeed’s agility and responsiveness in making such post-launch updates effortless.
Conclusion
Launching a high-converting website doesn’t have to be a time-intensive or technical challenge. Using Framer templates for marketing websites allows you to create a visually stunning, conversion-optimised site in a fraction of the time it would take with traditional development.
By selecting a template that aligns with your marketing goals, customising it with brand-consistent content, and optimising its structure for performance and SEO, you can establish a professional online presence without needing a developer.
With Framer’s built-in hosting, responsive design capabilities, and seamless editing features, you can continuously refine your website to keep it aligned with evolving campaigns and business needs. If you’re ready to build a fast, flexible, and scalable marketing site, explore Framer’s template library and get started today.
Need more help customising your template? Get all the answers you need - book a free consultation.
Harish Malhi
Founder of Goodspeed
Harish Malhi is the founder of Goodspeed, one of the top-rated Bubble agencies globally and winner of Bubble’s Agency of the Year award in 2024. He left Google to launch his first app, Diaspo, built entirely on Bubble, which gained press coverage from the BBC, ITV and more. Since then, he has helped ship over 200 products using Bubble, Framer, n8n and more - from internal tools to full-scale SaaS platforms. Harish now leads a team that helps founders and operators replace clunky workflows with fast, flexible software without writing a line of code.
Frequently Asked Questions (FAQs)
What should I consider when selecting a Framer template for my marketing website?
Before choosing a template, define your website's purpose and identify the key marketing pages you need. Focus on templates with built-in sections that match your requirements, such as hero banners, CTA buttons, pricing tables, or lead capture forms. Also ensure the template has a modern, clean design that aligns with your brand and offers the layout flexibility you need.
How do I customize the branding elements in a Framer template?
Use Framer's Global Styles panel to customize typography and colors across your site. Adjust the primary and secondary colors to reflect your brand identity, select fonts that match your design guidelines, and ensure button styles and CTA colors remain consistent across all pages. This centralized approach makes it easy to maintain brand consistency throughout your website.
What are the essential conversion elements every marketing website should include?
Your marketing website should include a lead-capture form in a visible location, CTA buttons with clear action-driven copy like 'Get a Free Trial' or 'Download Now,' and testimonials or trust signals placed near key decision points. These elements help maximize engagement and drive conversions by guiding visitors toward taking action.
How do I ensure my Framer website is mobile-responsive?
Use Framer's built-in device previews to test your site on desktop, tablet, and mobile devices. Ensure wide sections don't break readability on desktop, adjust font sizes and spacing on tablets where necessary, and on mobile, fix text wrapping and ensure buttons remain large enough for easy tapping. This is crucial since 53% of mobile users abandon sites that take longer than three seconds to load.
What should I replace first when customizing a Framer template?
Start by replacing placeholder text and images. Update your headline and CTA to clearly communicate your value proposition, replace stock images with product shots or lifestyle images that resonate with your audience, and update testimonial sections with real customer feedback. Since 94% of users judge a website based on its design, strong visuals and messaging are essential for making a good first impression.
How do I connect a custom domain to my Framer website?
Navigate to the hosting settings in your Framer dashboard, follow the DNS configuration steps to link your purchased domain, and verify the connection to ensure smooth redirection. A custom domain enhances brand credibility and ensures visitors can find you easily.
What ongoing maintenance should I perform after launching my Framer marketing website?
Update content frequently by switching outdated promotions, refreshing copy, and adding seasonal campaigns. Monitor analytics to track conversions, traffic sources, and bounce rates for page optimization. Implement technical fixes based on user feedback or shifting SEO best practices. Framer templates allow for easy updates post-launch, ensuring your content remains fresh and optimized for conversions.
