Founder of Goodspeed
Migrating from Webflow to Framer is a strategic move for businesses looking to improve design flexibility, seamless animations, and performance. However, without a structured approach, the transition can lead to SEO losses, downtime, and design inconsistencies.
This guide walks you through a step-by-step process, ensuring your Framer migration is smooth, secure, and optimised for success. From auditing your existing Webflow site to setting up Framer’s workspace and maintaining SEO rankings, this roadmap will help you switch to Framer effortlessly—whether you're a startup founder, a marketing lead, or a tech-savvy business owner.
Overview: What to Expect in Your Migration Journey
Migrating from Webflow to Framer involves several critical steps, including content auditing, SEO preservation, and performance optimisation. While a small site can migrate within a few days, complex websites may take up to two weeks to transition fully.
Without proper planning, many businesses experience a 10–30% drop in traffic after migration due to URL restructuring and metadata changes. In fact, a poorly executed transition can cause an 80% loss in organic traffic, taking months to recover. This is why following a structured Framer migration approach is essential.
Want to safeguard your content and rankings? Follow these best practices for content migration to prevent data loss.
Step-by-Step Guide to Migrating from Webflow to Framer
To ensure a seamless transition, follow these steps to safeguard rankings, maintain your site structure, and optimise performance before launch.
Step 1. Audit & Backup Your Webflow Site
Before making any changes, conduct a thorough audit of your existing Webflow site to ensure a smooth migration.
Inventory Your Content
Start by documenting essential website elements:
Pages: List all static and dynamic pages.
Blog Posts: Export blog content as a CSV file to prevent data loss.
Assets: Download all images, videos, and fonts to maintain design consistency.
Forms & Integrations: List embedded tools such as Mailchimp, HubSpot, or payment gateways.
Backup Files & Data
Ensure you have local backups of all critical assets before migration:
Download high-resolution images and branding assets.
Keep a record of your custom Webflow settings, CSS, or JavaScript code.
SEO Snapshot: Protect Your Rankings
Without a proper SEO plan, unmanaged migrations can lead to an 80% drop in organic traffic.
To avoid this:
Document your current rankings for key pages.
Save all meta titles and descriptions for accurate replication in Framer.
Create a spreadsheet mapping old URLs to new ones for easy 301 redirection.
When Formula Bot migrated to Framer, they worked closely with Goddspeed to not just preserve but boost SEO rankings to rank #2 on Google. This structured approach helped them avoid traffic loss.
Need help with SEO? Follow this guide on how to maintain SEO during your migration from Webflow to Framer.
Step 2. Set Up a Framer Workspace & Staging Environment
A staging environment allows you to build and test your new site before going live, ensuring a smooth transition as you migrate to Framer without affecting your existing Webflow site.
Create a New Framer Project
Start by setting up a new project in Framer:
Choose between a blank canvas or a pre-designed template.
Set up your site hierarchy, ensuring all pages are in the correct order.
Struggling to choose a template? Check out this guide to selecting the right Framer template for your startup.
Establish a Staging Domain
A staging domain helps you test your site privately before launch. Keeping your Webflow site live during migration prevents downtime.
Testing in a controlled staging environment allows teams to experiment with design enhancements without affecting the live site. By previewing layouts, adjusting typography, and refining animations, you can ensure that your Framer site maintains brand consistency while improving usability.
This step is especially crucial for businesses that rely on conversion-driven design elements, such as landing pages and CTAs.
Map Site Structure
Migrating to Framer presents an opportunity to replicate or optimise your Webflow navigation and hierarchy for better UX.
Maintain familiar navigation to prevent confusion for returning visitors.
Optimise menus by removing redundant pages and improving internal linking.
Check mobile navigation usability, ensuring a smooth experience across devices.
Step 3. Rebuild Your Pages & Content
With your Framer workspace ready, it’s time to recreate your website’s design, branding, and content.
Design & Layout
Upload brand fonts, colours, and logos to maintain consistency.
Recreate key Webflow layouts using Framer’s drag-and-drop UI.
Use Framer’s global styles to ensure uniform typography and spacing across all pages.
Copy & Media Import
Paste text from Webflow exports to maintain formatting.
Upload images and videos, ensuring they retain SEO-friendly file names.
Optimise all assets to enhance load speed and improve performance.
Forms & Integrations
Rebuild contact forms using Framer’s built-in features.
If you used third-party tools in Webflow, ensure proper integration in Framer.
Many companies using Framer’s built-in CMS achieve faster project completion, allowing marketing teams to update content efficiently. If you want to customise your site post-migration, here’s a beginner’s guide to modifying your Framer template.
Step 4. Migrate or Re-Implement SEO Elements
To prevent traffic loss as you migrate to Framer, it’s essential to carefully transition all SEO elements from Webflow.
Meta Titles & Descriptions
Manually copy your existing meta titles and descriptions from Webflow.
Take this opportunity to optimise them further based on keyword research.
URLs & Redirect Planning
Maintain the same URL structure wherever possible to avoid broken links.
Set up 301 redirects for any changed URLs to preserve link equity and rankings.
Step 5. Test, Tweak & Optimise
Before going live, you must thoroughly test your Framer site to ensure everything functions correctly across different devices and browsers.
Device & Browser Checks
Preview your site on desktop, tablet, and mobile to ensure full responsiveness.
Test across browsers like Chrome, Firefox, and Safari to catch any display inconsistencies.
Performance Audits
Use Framer’s built-in performance tools to check page load speeds.
Run external audits using Google PageSpeed Insights to identify large assets that slow down performance.
Ensure that images are properly compressed to reduce load times.
Pro Tip: Websites that load within three seconds see lower bounce rates and better engagement.
User Flows & Navigation
Check that CTAs, buttons, and internal links work correctly.
Have a small user group test the site and provide feedback on usability.
If you want to know more about optimising performance, read this guide on Framer template speed improvements.
Step 6. Final Launch
Once testing is complete, it’s time to migrate fully from Webflow to Framer and go live.
Domain Switchover
Update your DNS settings to point to Framer’s hosting.
Schedule the launch during low-traffic hours to minimise disruptions.
At Zen Educate, ensuring a smooth Framer site migration was crucial. By working with an experienced team, they avoided downtime and achieved a seamless transition. Their Group Product Manager noted that Goodspeed’s responsiveness and collaboration played a key role in the launch’s success.
Post-Launch Checklist
Confirm that the site is live and fully functional on all devices.
Test 301 redirects and check Google Search Console for any errors.
Reinstall Google Analytics or Tag Manager to continue tracking traffic.
Most users never scroll past the first page of search results, so maintaining SEO visibility post-migration is crucial.
Common Challenges & Tips to Overcome Them
Even with a well-planned Framer migration, challenges can arise. Here’s how to tackle common issues and ensure a seamless transition.
SEO Fluctuations
A poorly managed migration can cause up to an 80% drop in organic traffic, requiring months to recover. To avoid this:
Keep URLs consistent wherever possible.
Set up 301 redirects for all changed URLs.
Monitor Google Search Console for errors post-launch.
Design Inconsistencies
If elements look different after migration, use Framer’s global styles to maintain consistency. When Formula Bot moved to Framer, they used this approach to preserve branding and improve design flexibility.
Missed Integrations
Some third-party integrations may not transfer automatically from Webflow to Framer. Before launch:
Document all plugins and third-party services in Webflow.
Check Framer’s integration capabilities for each tool.
Test all embedded forms, analytics, and tracking codes.
At this stage, it’s essential to switch to Framer with a thorough integration checklist, ensuring all tools function correctly.
If you need help with integrations, read this guide on Integrating Third-Party Tools with Your Framer Template.
Team Training
If your team isn’t familiar with Framer, productivity could suffer. At Zen Educate, team training was crucial for a smooth transition. Their Group Product Manager highlighted how Goodspeed’s hands-on guidance helped their team confidently manage content updates post-migration.
Ready to Go Live?
By following these steps, you now have a fully functional, brand-aligned, and SEO-friendly Framer site. The key to success is a methodical approach—thorough auditing, structured migration, and rigorous testing before launch.
Most users judge a business’s credibility based on its website design. A polished, high-performing site builds trust and engagement.
If you're looking for expert guidance, consider working with a team that specialises in Framer site migration. Whether it's handling SEO, design optimisation, or third-party integrations, professional support can turn a complex migration into a frictionless experience.
Need hands-on help? Book a free consultation.
Written By
Harish Malhi
Founder of Goodspeed
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