Is Bubble Good for Startups? An In-Depth Review

12 Sept 2023

Is Bubble Good for Startups?

Starting a new business requires many tasks—from ideation and product development to marketing, sales, and customer support. The last thing startup founders want is to spend tons of time building and maintaining complex web and mobile apps when they should be focused on growing their businesses.

This is where no-code development platforms like come into play. Bubble allows anyone to build fully functional web and mobile apps without writing a single line of code. But is it good for startups? In this in-depth review, we'll closely examine Bubble's features and benefits to determine if it's a suitable no-code solution for building your minimum viable product (MVP) and scaling your early-stage company.

Key Features of Bubble

  • Visual Drag-and-Drop Builder: Bubble's visual editor makes it easy to create apps without writing any code. You can simply drag and drop components to create your app's layout, and then use the editor's built-in tools to customize the look and behavior of your app.

  • Pre-Built Components: Bubble includes a library of pre-built components that you can use to save time and effort when building your app. These components cover a wide range of functionality, including user authentication, payments, maps, chatbots, and more.

  • Cross-Platform Capability: Bubble apps can be deployed as responsive web apps and mobile apps for iOS and Android. This means that you can create a single app that can be used by users on any device.

  • Database & Serverless Functions: Bubble includes a PostgreSQL database and serverless functions written with JavaScript to handle backend logic. This means that you don't need to worry about managing servers or writing complex code.

  • Hosting & Deployment: All Bubble apps are securely hosted on Bubble's infrastructure. This means that you don't need to worry about managing servers or ensuring that your app is available to users around the world.

  • Version Control & Collaboration: Bubble offers version control and permission-based collaboration tools for working on projects with teammates. This ensures that everyone is working on the same version of the app and that changes are tracked and managed.

  • Integrations: Bubble integrates with hundreds of popular APIs, CRMs, and services. This means that you can easily connect your app to other systems and data sources.

  • Analytics & Monetization: Bubble offers built-in analytics and monetization features. This allows you to track the performance of your app and generate revenue from it.

Is Bubble Good for Building MVPs?

MVP development is critical for startups on tight budgets and schedules. Here are some key advantages Bubble provides for building no/low-code MVPs fast:

  • Visual design environment dramatically speeds up development versus traditional coding.

  • An extensive component library minimizes the need for custom coding. Reusable components ensure essential functionality is included.

  • Cross-platform deployment via web + iOS/Android means MVP can be tested across major device types with less effort.

  • Built-in tools for collaboration make it easy for founders and contributors to divide and conquer tasks.

  • Configurable access levels allow dividing work efficiently based on skill sets (e.g., designers vs developers).

  • Drag-and-drop forms and database integrations streamline the integrating of essential features like user accounts and data management.

  • Backend services handle user auth, data storage, functions, and hosting so you can focus on the front end.

  • Direct API integrations allow MVPs to pull in data from various sources for richer features.

So, in summary, Bubble provides the easiest path to a fully functioning initial product to validate startup ideas, gather feedback, and prove product-market fit—all critical goals of MVP development.

Is Bubble Suitable for Early-Stage Startup Scaling?

After validating their ideas with an MVP, startups enter a growth phase where they need to scale their technology offerings steadily. Here are some ways Bubble supports scalability:

  • Component library expands functionality without extra coding as needs evolve. Drag new modules directly into apps.

  • Thanks to serverless architecture and auto-scaling, database integration grows alongside user/data volumes.

  • Hosting on Bubble servers avoids resource strain as traffic increases. Global CDN deployment boosts loads.

  • Serverless functions scale infinitely on demand to power more complex backend processes over time.

  • Cross-platform deployment streamlines adding mobile apps later for user acquisition across devices.

  • Unlike custom coding, free and paid plan tiers flexibly accommodate scaling budgets with no lock-in.

  • Onboarding new collaborators is effortless, thanks to an intuitive interface and permission controls.

  • Version control and release management let teams safely iterate on ever-improving versions.

  • The Integrations ecosystem expands apps' functionality continuously as startups refine their offerings.

 Bubble maintains a startup's agility as validation proves successful and scaling begins without compromising functionality or performance.

Ideal Use Cases for Bubble in Startups

Some startup categories that are especially well-suited to using Bubble include:

Any startup developing digital products, services, or marketplaces will find Bubble highly suitable for rapid MVP/prototype development and scalable long-term hosting.

Is Good for Startups? The Verdict

After exploring Bubble's features through a startup lens, it's clear the no-code platform offers enormous benefits for building minimum viable products, testing ideas efficiently, and growing fledgling companies on budgets.


  • Saves countless development hours versus traditional coding.

  • Drastically accelerates MVP creation and testing cycles.

  • Empowers non-technical founders and small teams.

  • Scales apps and functionality over time with evolving needs.

  • Eliminates infrastructure headaches and reduces costs.

In summary, Bubble provides the easiest and most cost-effective path to developing digital products for startups. Its visual interface, pre-built components, hosting services, and scalability make it highly recommended for any early-stage venture. Consider if you want to focus maximum energy on growing your business rather than getting bogged down in complex development tasks.

Potential Drawbacks of Using Bubble for Startups

While Bubble excels at enabling rapid no-code development, there are some limitations startups should be aware of:

  • Dependency on the visual editor. Developers accustomed to code may feel constrained by the

    Limited customization options. Advanced custom code or unique designs may not be possible compared to custom solutions.

  • Vendor lock-in risk. Apps built on Bubble can only currently be hosted/managed within its platform.

  • Learning curve for new users. Non-technical founders must allocate time to learn Bubble's interface and components.

  • Costs escalate with usage. While basic plans are free, advanced features and volume require paid subscriptions.

  • Server outages are possible. Startups relying solely on Bubble's servers could experience downtime during unplanned maintenance windows.

  • Fewer integrations vs. custom coding. While integrations are growing, niche APIs may not be supported by default on Bubble.

  • Mobile app distribution limits. Apps published via Bubble are tied to its dev credentials versus a startup's identity.

Keeping these limitations in mind, any startup overcoming them through judicious feature selection and planning can still greatly benefit from Bubble overall, especially in the early phases.

Alternative No-Code Options for Startups

If Bubble doesn't fully address needs, startups have other quality no-code alternatives to consider:

  • AppSheet: Great for rapid data apps; has native mobile SDKs but limited web functionality.

  • Webflow: Robust visual design tools but mobile-centric with less out-of-box functionality than Bubble.

  • Adalo: Focuses on quick workflow apps; fewer pre-built features than Bubble but more flexible coding.

  • Google App Maker: Limited beyond basic prototypes; best for G Suite-centric businesses leveraging existing workflows.

  • Zoho Creator: Robust CRM/ERP functionality; ideal for SMB software needs but bulkier interface than Bubble.

  • Microsoft Power Apps: Best for leveraging existing Office 365 data and UI; more rudimentary no-code abilities than Bubble.

Choosing between these often involves assessing startups' specific requirements around use cases, delivery channels, ecosystem needs and skill levels of development teams.

Points To Consider About for Startups:

  • Customer Support - Bubble provides 24/7 support which is valuable for startups with limited internal resources. They can help with setup, integration, and troubleshooting issues.

  • Pricing Flexibility - The free plan allows single-user development, which is perfect for the ideation stage. Paid plans start affordable and scale up as needed. This fits well with startups' changing budgets over time.

  • Learning Resources - Extensive documentation, tutorials, forums, and sample apps help developers onramp quickly. This accelerates productivity versus custom coding, which requires more specialized skills.

  • Security & Compliance - Bubble meets high standards for data protection, privacy, and regulatory compliance like GDPR. This gives startups confidence that user/customer information is safe.

  • Speed of Development - On average, Bubble claims users can build an MVP in 1/10th the time of traditional coding. Faster iterations allow startups to test assumptions and refine concepts more rapidly.

  • Developer Ecosystem - A community of certified Bubble professionals are available for hire if startups need assistance beyond their capabilities. This opens opportunities for prototyping help.

  • Funding Options - Integrations with startup funders like Y Combinator and Techstars give founders a logical funding path as their no-code products take shape and gain traction.

  • Extensibility - Bubble's open APIs and ability to self-host database enables transitioning to dedicated teams later as startups scale. Flexible growth is important.

So in summary, Bubble strives to support agility, speed, security, and affordable flexibility that resource-constrained startups need most through every stage - from concept to scaling. The platform aims to fuel entrepreneurship through easy digital product development.

Conclusion is a valuable resource for startups, enabling them to create and test MVPs without extensive coding. It supports early-stage scaling and offers a balance of speed, affordability, and scalability. However, startups should be mindful of limitations such as vendor lock-in and limited customization options and carefully assess their specific needs and alternatives. Overall, is a powerful tool to help startups focus on business growth rather than complex development tasks.

We're experts Bubble Developers and can help you design and build powerful web and mobile apps. We offer collaboration on projects, assistance with design, database integration, and complex workflows. Let's work together to create exceptional applications using Bubble's no-code platform. Contact us today!