Founder of Goodspeed
Framer’s intuitive, design-first approach makes it a favourite among marketers, non-technical founders, and content managers looking to build sleek Framer websites. But aesthetics alone won’t help your site rank higher on search engines or load quickly for users—you need a well-structured on-page SEO for Framer site speed strategy.
By optimising headings, metadata, and images, you can boost your Framer site’s search visibility while improving page speed and user experience. This is crucial, as sites on Google’s first page load in just 1.65 seconds on average, making speed optimisation a decisive ranking factor.
This guide walks you through proven on-page SEO techniques tailored for Framer, ensuring that your site not only attracts more visitors but also keeps them engaged.
Why On-Page SEO Matters for Framer Sites
On-page SEO is more than just keyword placement—it shapes your website’s performance, user experience, and ranking potential. A well-structured page loads faster, improves engagement, and reduces bounce rates.
Connection Between SEO & Performance
Search engines favour fast-loading, well-structured pages because they offer a better experience for users. A cluttered or unoptimised page slows down loading times, leading to higher abandonment rates. This is particularly crucial on mobile, where 53% of users leave if a page takes longer than three seconds to load.
Framer offers built-in performance optimisations, but on-page SEO for Framer site speed can further refine how your site loads and appears in search results. Formula Bot, for example, implemented structured on-page SEO in their migration to Framer and saw a 75% improvement in loading speeds, drastically improving user experience.
Google’s Core Web Vitals & On-Page Elements
Google uses Core Web Vitals to measure a website’s overall experience, with a particular focus on:
Largest Contentful Paint (LCP): How quickly the most significant element on your page loads.
Cumulative Layout Shift (CLS): How stable the page layout is while loading.
A well-structured page reduces layout shifts and rendering delays, improving both SEO and engagement. Yet, only 12% of mobile websites and 13% of desktop sites pass all three Core Web Vitals thresholds, highlighting the importance of site optimisation.
For deeper insights, use tools like PageSpeed Insights to analyse Framer websites and identify loading issues that may be affecting rankings.
Structuring Headings & Content for Performance
Your website’s content hierarchy not only helps readers navigate easily but also makes it easier for search engines to index your page. A poorly structured page confuses both users and bots, affecting both engagement and rankings.
Logical Heading Hierarchy
A well-defined H1-H3 structure ensures that both search engines and users can quickly grasp your page’s content. Every page should have:
One H1 (Primary Title): Represents the main topic of the page.
H2s (Subsections): Used to segment the content logically.
H3s (Supporting points): Expands on individual aspects of each section.
Framer makes it easy to assign heading tags within its editor. By using the right hierarchy, you avoid excessive reflows, which can slow down page rendering. A well-structured site also improves search visibility, as seen in The Nations’ Framer website developed by Goodspeed, where structured content played a role in their improved SEO rankings.
Short, Descriptive Titles
Long, keyword-stuffed titles not only harm readability but also add unnecessary weight to the Document Object Model (DOM), slightly increasing page load times. Search engines favour concise, informative headings that help users and crawlers quickly understand the content.
For example, instead of “The Ultimate Guide to Boosting SEO Performance for Your Framer Website Using Industry-Leading Techniques”, a better title would be “How to Boost SEO and Speed on Framer”—it’s precise, effective, and easier to scan.
Optimising Meta Tags & Descriptions in Framer
Meta tags and descriptions play a crucial role in both SEO and site speed. Search engines use these elements to understand page content, while optimised meta descriptions can improve click-through rates (CTR) and reduce unnecessary page bloat.
Page Titles & Meta Descriptions
Page titles are one of the most influential ranking factors in on-page SEO. A clear, keyword-focused title improves search visibility while ensuring a lighter DOM for better performance.
Framer Tip:
In Framer, you can set SEO titles and descriptions directly in the SEO tab of each page’s settings. Avoid duplication—each page should have a unique, well-structured title and description that accurately reflects the content.
Example of an optimised page title:
✅ “Best Practices for On-Page SEO That Also Enhance Site Speed on Framer”
🚫 “SEO Best Practices | Fastest Framer Site | High-Ranking Tricks”
Keeping Code Clean
Excessive inline styles, JavaScript, and unnecessary comments can slow down a page. Keeping your Framer site lean and structured improves both SEO and load speed.
Minimise unused CSS: Framer automatically optimises styles, but avoid adding redundant code.
Remove unnecessary scripts: Third-party scripts should be minimal to reduce render-blocking elements.
Use native Framer functionality: Instead of custom embeds where possible, rely on Framer’s built-in animations and interactions to maintain Framer performance.
Check out "Code Optimisation Techniques for Enhanced Performance in Framer" for more details on maintaining a lightweight codebase.
Image SEO & Speed Optimisation
Images are one of the largest contributors to slow page speeds. If not optimised, they can increase load times, negatively impacting SEO, user experience, and Core Web Vitals.
Using Descriptive Alt Text
Alt-text serves two primary SEO functions:
Improves accessibility for visually impaired users.
Provides keyword relevance to search engines, helping them understand image content.
When adding images in Framer, ensure that every image includes concise alt text. Instead of generic descriptions, use text that accurately describes the image while naturally incorporating relevant keywords.
Example:
Generic: “Graph of website traffic”
Optimised: “Graph showing increased organic traffic after SEO optimisation on a Framer website”
Compressing & Resizing Images Before Upload
Large image files increase page load times, making compression an essential on-page SEO practice. Tools like TinyPNG, Squoosh, or Framer’s built-in settings can help you minimise image file sizes without quality loss.
A WebP image can reduce file size by up to 30% compared to PNG or JPG, making it a superior choice for web performance.
Best Practices for Image Optimisation in Framer:
Always use WebP or compressed JPEGs/PNGs to reduce file size.
Avoid uploading unnecessarily large images—resize to the exact dimensions needed.
Leverage lazy loading for offscreen images to improve initial page load speed.
Read "How to Optimise Images and Assets on Your Framer Website for Faster Loading" for more details on advanced image compression techniques.
Internal Linking & Navigation
Internal linking guides users and search engines through your site’s content, improving crawlability, engagement, and SEO performance. A well-structured internal linking strategy ensures that users can easily find relevant content while also helping distribute SEO value across multiple pages.
Linking Strategy
Internal links serve two primary functions:
Improve SEO: Search engines use internal links to understand the structure of your website and prioritise key pages.
Enhance user experience: Strategic linking keeps visitors engaged, encouraging longer session durations and reducing bounce rates.
Clean Navigation Labels
Navigation labels should be concise and intuitive—both for SEO and user experience. Framer users should avoid overloading menus with excessive links, as this dilutes link equity and creates unnecessary complexity for users.
45.4% of users are less likely to purchase from a slow site—navigation efficiency plays a critical role in user retention.
Best Practices for Clean Navigation in Framer:
Use short, descriptive navigation labels instead of long, unclear ones.
Ensure your top navigation is simple—avoid unnecessary dropdowns or multiple layers.
Link to important pages contextually within content rather than relying solely on menu navigation.
Framer Performance & Internal Linking
An efficient internal linking strategy not only improves SEO but also supports Framer performance by keeping site navigation clear and reducing unnecessary redirects. Google’s PageSpeed Insights can help diagnose any linking structure inefficiencies that may affect site speed.
Common Pitfalls & How to Avoid Them
Even with the best on-page SEO for Framer site speed, many site owners unknowingly introduce performance bottlenecks that hurt rankings and user experience. Identifying and resolving these issues early can prevent traffic loss and improve Framer performance.
Overloading Pages with Redundant Sections
A common mistake in Framer websites is cluttered page layouts with redundant sections that add unnecessary weight to the DOM. Bloated pages slow down rendering and can negatively affect Google’s Core Web Vitals, particularly Largest Contentful Paint (LCP).
Fix:
Audit your pages to identify duplicate or excessive content blocks.
Prioritise concise messaging—every section should have a distinct purpose.
Use collapsible sections or tabbed content instead of displaying all information upfront.
A streamlined site structure enhances both user experience and SEO.
Not Updating Meta Tags for New Pages
Many site owners forget to customise meta titles and descriptions when adding new pages, leading to duplicate metadata issues that can harm search rankings. Google deprioritises pages with identical or missing meta descriptions.
Fix:
Always write unique meta titles and descriptions for each page.
Use Framer’s SEO settings to update metadata manually before publishing.
Check for duplicate meta tags using SEO audit tools like Google Search Console or Page Speed Insights to identify areas for improvement.
Conclusion
A well-optimised Framer site balances aesthetics, functionality, and speed, ensuring pages rank higher in search results while loading efficiently for users.
By following best practices such as logical heading structures, optimised meta tags, and compressed images, you can create a high-performing, SEO-friendly website. Internal linking strategies and clean navigation further enhance user experience, keeping visitors engaged while reinforcing site authority.
If you want to improve Framer performance, now is the time to act—book a free consultation to optimise your Framer website speed or download our Framer migration checklist for more guidance.
Written By
Harish Malhi
Founder of Goodspeed
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