Privacy Policy

Privacy Policy

Effective date: 19 May 2026

This Privacy Policy explains how Goodspeed Studio ("Goodspeed Studio," "we," "us," or "our") collects, uses, and protects information when you visit goodspeed.studio, contact us, or engage us for design and development services.

1. Who we are

Goodspeed Studio is a design and development studio operating goodspeed.studio. We are the data controller for the personal information described in this policy. For privacy questions or to exercise your rights, contact us at hello@goodspeed.studio.

2. Information we collect

Information you provide directly: contact details you submit through forms, email, or scheduling tools (name, email, company, phone, message content); project information you share during scoping, onboarding, or active engagements (briefs, brand assets, credentials, content); and billing details required to invoice your business (company name, billing address, tax identifiers).

Information collected automatically: usage data such as pages viewed, referrer URLs, device type, browser, language, and approximate location derived from IP address; and cookies and similar technologies as described in our Cookie Policy.

Information from third parties: engagement data from our analytics provider (Google Analytics) and outreach platform (Lemlist), and submission data from scheduling or proposal tools when you book a call or sign through them.

3. How we use your information

We use the information to respond to enquiries and provide quotes, proposals, and project deliverables; deliver and manage active client engagements, including communication, scheduling, and handover; operate, maintain, and improve our website and services; send transactional messages, invoices, and project updates; send occasional B2B marketing communications, where you have opted in or where permitted by law (you can opt out any time); and comply with legal obligations, prevent fraud, and protect our rights.

4. Legal basis for processing (UK / EEA users)

Where UK GDPR or EU GDPR applies, we rely on the following legal bases:

Contract: to provide services you have requested or to take steps before entering a contract.

Legitimate interests: to run, improve, secure, and promote our business. Specifically, we rely on legitimate interests to operate and secure our website, respond to enquiries, conduct B2B outreach to relevant businesses, and improve our services through aggregated analytics. We balance these interests against your rights and freedoms.

Consent: for non-essential cookies and certain marketing communications, where required.

Legal obligation: to meet tax, accounting, and regulatory requirements.

5. Sharing your information

We do not sell your personal information. We share it only with:

Service providers who help us run the business, including our website host (Framer), analytics (Google Analytics), outreach and CRM (Lemlist), payment and invoicing platforms, communication tools (Slack, Google Workspace), and meeting and transcription tools.

Clients and collaborators when necessary to deliver a project, for example sharing your contact details with a developer or designer staffed on your work.

Legal and regulatory authorities when required by law, court order, or to protect our rights.

Successors in the event of a merger, acquisition, or sale of assets, subject to equivalent protections.

6. International data transfers

We and our service providers may process information outside the UK and EEA, including in the United States. Where we transfer personal data internationally, we rely on appropriate safeguards: the UK International Data Transfer Addendum for UK transfers, and EU Standard Contractual Clauses for EEA transfers.

7. Data retention

We retain personal information only for as long as needed:

Enquiries and prospects: up to 24 months from your last contact with us.

Client records and project files: for the duration of the engagement and up to 7 years afterwards to meet tax, accounting, and legal obligations.

Marketing contacts: until you unsubscribe or withdraw consent.

Website analytics: in line with the retention settings of our analytics provider (Google Analytics defaults to 14 months).

When information is no longer needed, we delete or anonymise it.

8. Your rights

Subject to your jurisdiction, you have the right to access the personal information we hold about you; request correction of inaccurate information; request deletion or restriction of your information; object to processing or withdraw consent at any time (withdrawal does not affect processing carried out before withdrawal); request portability of information you provided to us; and lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you are in the UK, or your local data protection authority if elsewhere in the EEA.

To exercise these rights, contact us at hello@goodspeed.studio. We may need to verify your identity before responding, and we will respond within one month.

9. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.

10. Security

We use reasonable technical and organisational measures to protect personal information, including encrypted storage, access controls, and reputable infrastructure providers with their own security certifications. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children's privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with information, contact us so we can delete it.

12. Third-party links

Our website may link to third-party sites. We are not responsible for their content or privacy practices. Please review their policies separately.

13. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Effective date" above. Material changes will be communicated where appropriate.

14. Contact us

Questions or requests about this policy? Email us at hello@goodspeed.studio.