TL;DR:
Just Video Walls' dealers used to email for every quote. We built a browser-based configurator on Bubble that lets them spec, price, and send a branded PDF to the buyer in the same session, pushing the deal into HubSpot automatically. The story of the build, the March 2026 launch, and three takeaways for manufacturers with a dealer channel.
The problem: every dealer quote went through an email
It's easy to say "they emailed for quotes." What that actually meant in the day-to-day was different.
A dealer in Houston sitting in a client's office, in front of the architect, being asked "what's this going to cost us." The honest answer: "I'll need to get back to you." The client nodded politely. The dealer lost the room.
JVW's internal team spent hours a week manually pricing specs that, strictly speaking, didn't need a human in the loop. Every variant. Every cabinet count. Every custom pricing rule for every dealer, rep firm, and distributor. The work wasn't strategic. It was arithmetic that had been outsourced to somebody's inbox.
Product-wise, JVW were excellent. Commercially, the product was stuck behind a process. That's the kind of problem you can't fix by hiring more people. You fix it by building a tool that makes people unnecessary for the part that shouldn't have had people in it to begin with.
What we built for JVW
A configurator for dealers. Browser-based, logged-in, branded as JVW.
The dealer sits at their desk, or on a call, or in a client's office, opens the platform, and starts a new project. They pick a product line. They configure the wall, cabinet by cabinet, with a calculator that enforces JVW's spec rules (minimum four cabinets, pixel pitch options, processor pairings). They add cabling. The platform prices the whole thing live, applying the dealer's specific discount structure, the rep firm's commission, and any custom rules tied to the account.
When they're done, they generate a branded proposal PDF on the spot. The project lands in JVW's HubSpot as a deal, with the delivery address attached, the spec details sitting against the right fields, the commercial team notified.
The dealer doesn't email anyone. The client gets a number on the call. The conversation keeps moving.
The story of the build
Three moments mattered.
The start. We sat down with JVW and mapped every kind of person who might ever log into this thing. Not just dealers. Admin. Sales Rep. Branch Admin. Branch User. Corporate Admin. Corporate Purchasing. Each of them sees a different version of the platform and has different permissions on the pricing. That's the thing most configurators get wrong on day one. They model the product before they model the people. Every time a commercial workaround lives in someone's head, and the platform doesn't know about it, the platform starts lying. We built the role model first and the product logic second.
The middle. The requirements kept moving. For the first few months, the pricing logic changed almost weekly as JVW ironed out their own commercial rules. We'd shipped the configurator on Bubble deliberately, which meant we could iterate the pricing in days rather than weeks. If we'd started in code, we'd still be changing spec documents.
The push. In March 2026, two things came up against each other. The main JVW platform had a hard go-live deadline. And separately, JVW's sister brand Lunar Walls had a distributor demo on the 19th. One of their partners, Wave, had never seen the tool in action. The team worked through the week, shipping live fixes and pushing the distributor variant to wave.lunarwalls.com in time. One of our engineers wrote in the team channel the day after the demo: "JVW tight timelines were hit and went Live. The demo was successful as well." Harish replied: "Well done guys. I know you pushed hard."
That's the sentence we always want to be able to write about a launch, and it happens exactly as often as a team actually makes it happen.
What changed commercially
Dealers don't email for quotes any more. They spec, price, and send a PDF to the buyer in the same conversation. JVW's internal team stopped doing arithmetic and started doing commercial work.
The platform went live in March 2026. It now runs the full dealer quoting flow across both the JVW and Lunar Walls product lines, with HubSpot as the system of record and the Wave distributor variant in production for a second channel. The engagement grew from 100 hours a month to 200 hours a month in the second half of 2025 as more of the platform came online. The code migration to Next.js and Supabase is in progress now, lined up for higher-volume traffic into CEDIA, the industry's trade show, later in the year.
Three takeaways for manufacturers
If your dealers email you for prices, you have a tool problem, not a people problem. Hiring another ops person to answer quote requests faster is a mathematically losing move. Every additional dealer makes it worse. The fix is upstream.
Model the people before the products. The hardest part of a configurator isn't the configuration. It's the policy. Who sees what price, under what rule, for which dealer, in which region. Get that right on day one and the tool stays honest. Get it wrong and your reps spend the first year after launch correcting it manually.
Ship on the platform that lets you iterate, not the one that looks impressive on a roadmap slide. JVW shipped the first usable version of the configurator on Bubble because that got dealers using it in weeks. The code migration came later, when the requirements had stopped moving. That order matters, every time.
If you're a manufacturer with 100+ SKUs and a dealer or distributor channel, happy to walk you through what we built for Just Video Walls. Book a call.
Harish Malhi
Founder of Goodspeed
Harish Malhi is the founder of Goodspeed, one of the top-rated Bubble agencies globally and winner of Bubble’s Agency of the Year award in 2024. He left Google to launch his first app, Diaspo, built entirely on Bubble, which gained press coverage from the BBC, ITV and more. Since then, he has helped ship over 200 products using Bubble, Framer, n8n and more - from internal tools to full-scale SaaS platforms. Harish now leads a team that helps founders and operators replace clunky workflows with fast, flexible software without writing a line of code.
Frequently Asked Questions (FAQs)
What is a product configurator for manufacturers?
A browser-based tool that lets dealers, distributors, or buyers spec and price a product online, without emailing the manufacturer. Usually handles the spec logic, cabling or bill of materials, pricing rules, and a generated proposal in one flow.
How long does a configurator like JVW's take to build?
The first usable version shipped in months, not years. The full platform, HubSpot sync, role model, PDF proposals, multi-brand support, came together progressively. Most manufacturers we work with see a pilot in weeks and a live rollout in months.
What if my dealer pricing is complicated?
That's the normal case, not the exception. Dealer-specific discounts, rep firm commissions, regional rules, custom accounts. The tool has to model the policy faithfully or the team won't trust it. That's the part we care most about getting right on day one.
Does this work for my distributor channel too?
Yes. JVW's sister brand, Lunar Walls, runs a distributor variant of the configurator at wave.lunarwalls.com. The pattern ports across direct dealer and indirect distributor channels, as long as your commercial policy is modellable.
What's the minimum size of manufacturer this makes sense for?
We've seen it land cleanly from around 100 SKUs upwards, with a dealer or distributor channel. Below that, the quote flow is usually small enough to handle in a spreadsheet.
