Founder of Goodspeed
For early-stage startups, Wix offers an easy-to-use website builder with a drag-and-drop interface, making it an attractive option for those without coding expertise. However, as businesses grow, Wix’s limitations become apparent—slow loading times, restricted SEO capabilities, rigid design templates, and increasing costs due to add-ons and third-party integrations.
If you're still wondering- why migrate from Wix to Framer? Key benefits include faster performance, built-in SEO tools, enhanced security, and seamless scalability, Framer is an all-in-one platform designed to support startups that require speed, flexibility, and a future-proof digital presence.
In this article, we’ll break down why migrating from Wix to Framer offers key benefits for startups, covering pricing, performance, SEO, integrations, and ease of use, so you can make an informed decision that supports your startup’s long-term growth.
1. Pricing & Long-Term Value: Beyond the Entry-Level
Many startups initially choose Wix because of its affordability, but as they grow, hidden costs emerge. Framer provides a more predictable pricing model that scales with your business needs.
1.1 Wix’s Affordable Start with Hidden Costs
At first glance, Wix appears cost-effective, with free and low-tier pricing options. However, as a startup expands, so do its website needs. Premium features such as advanced SEO tools, performance boosters, analytics integrations, and custom domain hosting all require additional subscriptions, increasing the overall monthly expenditure.
For instance, a startup using Wix’s basic plan might soon realise that to optimise site speed and SEO, they need to purchase multiple premium apps. Add in eCommerce functionalities, and the overall cost can easily surpass what they would have spent on a more scalable platform from the start.
1.2 Framer’s Investment in Future-Proofing
Unlike Wix, Framer integrates essential features directly into its platform, reducing reliance on costly third-party apps. Startups investing in Framer gain advanced performance tools, built-in SEO capabilities, and scalable design flexibility starting from just $5 per month, a price point significantly lower than Webflow’s starting plan priced at $14 per month.
This predictable pricing structure helps startups allocate their budgets more effectively, avoiding the financial burden of continually upgrading their plan just to access essential functionalities.
For startups considering a Framer site migration, having a clear plan in place ensures minimal disruption and maximum benefits. The Ultimate Guide to Migrating Your Website to Framer provides a step-by-step process for a seamless transition.
2. Performance & Loading Speed: Enhancing User Experience
Your website’s speed directly impacts user retention, search engine rankings, and conversions. While Wix’s heavy architecture often leads to slow load times, Framer is engineered for speed and responsiveness.
2.1 Wix’s Limitations in Performance
Wix websites can suffer from sluggish load times due to excessive JavaScript, bloated templates, and reliance on third-party plugins. This not only affects user experience but also leads to higher bounce rates and lower search engine rankings.
Research shows that 53% of users abandon a site if it takes longer than three seconds to load, making site speed a critical factor in retention. If your startup’s website doesn’t load quickly, you risk losing potential customers before they even engage with your content. Startups that depend on organic traffic and conversion-driven landing pages need a platform that prioritises performance from the ground up.
For best practices on improving Framer’s site speed, check out these expert tips on optimising Framer templates for performance.
2.2 Framer’s Optimised Performance
Framer outperforms Wix by offering pre-rendered pages that reduce load times, delivering an ultra-fast experience across all devices. Its modern, lightweight framework eliminates unnecessary code bloat, allowing pages to load almost instantly—even under high traffic.
This performance boost translates into better SEO rankings, higher engagement, and ultimately, increased revenue.
Making the switch to Framer provides long-term advantages by enhancing speed and overall user experience, ensuring your startup remains competitive in an increasingly digital-first world.
2.3 Security & Data Privacy: Minimising Risk
For startups handling sensitive user data, security is non-negotiable. While Wix provides basic security measures, its reliance on third-party integrations introduces potential vulnerabilities. Framer, on the other hand, offers built-in security protocols and GDPR compliance.
Wix’s plugin-based ecosystem means security updates depend on third-party developers, leaving gaps that could be exploited by cyber threats. Without frequent maintenance, these integrations can become outdated or incompatible, putting user data at risk.
In contrast, Framer is built with security at its core. Startups using Framer benefit from end-to-end encryption, GDPR-compliant analytics, and automatic security updates, significantly reducing the risk of data breaches.
To understand more about Framer’s built-in security features, read our in-depth guide on how to ensure SEO best practices when using Framer templates.
3. SEO Capabilities: Driving Organic Growth
A well-optimised website helps startups attract organic traffic, reduce dependency on paid advertising, and improve discoverability. While Wix offers basic SEO tools, Framer provides built-in optimisation features that give startups a competitive edge.
3.1 SEO Challenges with Wix
Wix has improved its SEO functionality in recent years, but it still has structural limitations that can restrict organic visibility. Issues such as non-editable URL structures, excess code bloat, slow page speeds, and restricted metadata control make it difficult for startups to optimise their sites effectively.
For startups that rely on organic search traffic, these SEO challenges mean that ranking well for competitive keywords becomes much harder on Wix compared to more optimised platforms like Framer.
3.2 Built-In SEO Advantages of Framer
Framer eliminates many of the common SEO issues found in Wix by offering a leaner, performance-driven structure that aligns with search engine best practices. Some of its key advantages include:
Fully customisable URLs, metadata, and schema markup, ensuring every page is optimised for search rankings.
Faster page speeds, with pre-rendered content that loads instantly, improving both user experience and SEO performance.
Lightweight, clean HTML and CSS, which search engines prioritise for better indexing and rankings.
A Framer migration can provide long-term organic traffic growth without the need for excessive third-party plugins. Startups that want to ensure proper SEO implementation when migrating can refer to our guide on Framer SEO best practices.
For startups considering a Framer site migration, having a clear plan in place ensures minimal disruption and maximum benefits.
4. Complex Integrations & Advanced Features: Scaling with Ease
Startups need a website that adapts to their growing tech stack. While Wix offers an app marketplace, its integration capabilities are often restrictive. Framer provides a developer-friendly environment that enables seamless, API-driven integrations.
4.1 Wix and Its Integration Constraints
Wix's closed ecosystem means that startups are limited to the integrations available in its marketplace. While some third-party apps offer decent functionality, they often come with compatibility issues, subscription costs, and performance slowdowns.
For startups looking to scale, these constraints can become a bottleneck. Customising integrations—such as connecting a headless CMS, embedding AI-driven tools, or syncing with external databases—requires workarounds or manual coding, leading to higher development costs and slower implementation.
4.2 Framer’s Flexibility in Handling Integrations
Framer is designed to be integration-friendly. Unlike Wix, which locks startups into its ecosystem, Framer allows businesses to:
Connect with any API seamlessly, enabling deep integrations with CRM tools, analytics platforms, and automation workflows.
Embed interactive and AI-driven elements without needing excessive third-party plugins.
Leverage modern web technologies, making it easy to scale and future-proof website architecture.
Similarly, Zen Educate made the switch to Framer with Goodspeed and saw immediate improvements in flexibility, security, and integration capabilities. Their migration allowed them to integrate advanced features with Goodspeed’s team without experiencing downtime or security risks.
This level of integration flexibility ensures that startups can build websites tailored to their business needs without being constrained by platform limitations.
5. Code Dependency & Customisation: Balancing Ease and Flexibility
Many startups need a platform that balances ease of use with the flexibility to implement custom designs and features. Wix’s visual builder simplifies page creation, but its restrictive templates and limited coding capabilities can hinder customisation. Framer provides a more open-ended approach that allows startups to innovate without constraints.
5.1 Wix’s Visual Builder vs. Code Constraints
Wix is well-known for its drag-and-drop editor, which makes it easy to create websites without coding knowledge. However, once a startup outgrows the basic template-based approach, it encounters several issues:
Limited flexibility in design, as pre-set templates restrict unique branding.
Heavy reliance on third-party apps to add custom features.
Inefficient site performance, as modifications often require embedded scripts that slow down page speeds.
For a fast-growing startup that needs a distinct digital presence, these limitations can make scaling on Wix challenging.
5.2 Framer’s Code-Optional Environment
Framer offers the best of both worlds—a fully visual editor for non-technical teams and developer-friendly flexibility for advanced customisation. Unlike Wix, Framer allows startups to:
Modify designs without being restricted by rigid templates.
Add advanced animations and micro-interactions to improve user experience.
Incorporate custom scripts without needing excessive third-party tools.
This code-optional approach ensures that startups can scale their websites without platform-imposed limitations.
For startups looking to push design boundaries, Framer offers a no-limit approach to template customisation. Learn how to customise your Framer template effectively.
6. Editing Ease & Collaboration: Streamlining Teamwork
Startups operate in fast-paced environments where multiple team members—marketers, designers, and developers—need to collaborate seamlessly. While Wix offers basic editing tools, Framer’s real-time collaboration features provide startups with the flexibility to work efficiently.
6.1 Wix’s Editing Limitations
Wix’s drag-and-drop editor is designed for solo users or small teams, but it comes with editing constraints that can slow down workflows:
No real-time multi-user editing, meaning only one person can make changes at a time.
Limited version control, making it difficult to track revisions or restore previous versions.
Restricted access controls, preventing teams from setting different permission levels for contributors.
These limitations can create bottlenecks for startups that require quick iteration cycles to keep up with market demands.
6.2 Framer’s Collaborative, Real-Time Editor
Framer solves these issues by offering a fully collaborative environment, similar to tools like Figma. With Framer, startups benefit from:
Real-time multi-user editing, allowing teams to work together without overwriting each other’s changes.
Built-in version control, ensuring previous iterations can be restored instantly.
Customisable access levels, so different team members can be assigned editing, commenting, or viewing permissions.
By switching to Framer, startups can cut production times and accelerate go-to-market speed. Goodspeed’s collaborative workflow and quick response times helped Formua Bot streamline its website updates, enabling it to iterate faster without unnecessary delays.
7. Quick Comparison Table: Wix vs. Framer
For startups evaluating whether to migrate to Framer, here’s a side-by-side comparison of the key differences between Wix and Framer.
Metric | Wix | Framer |
|---|---|---|
Pricing | Low entry costs but expensive | Predictable pricing with |
Loading | Slower due to template and | Pre-rendered pages and |
Security & | Relies on third-party apps, leading | Built-in security measures |
Mobile | Mobile templates available but | Adaptive, fully responsive |
SEO | Basic SEO tools with limited | Custom metadata, schema |
Integrations | Limited flexibility due to | API-friendly, allowing |
Code | Drag-and-drop only, | Code-optional, with |
Design | Template-based with limited | Fully customisable layouts, |
Editing & | Single-user at a time, no live | Real-time multi-user editing |
Customer Support | Basic support, limited advanced | Active community, extensive |
8. Future-Proofing Your Startup’s Digital Strategy
A startup’s website should not only serve its current needs but also scale as the business grows. Framer provides startups with the adaptability to stay ahead of market trends and evolving customer expectations.
8.1 Scalability & Adaptability for Growth
A startup’s website must be able to handle:
Increased web traffic as marketing efforts scale.
Advanced design requirements as branding evolves.
Seamless feature integrations as product offerings expand.
Slow websites lead to significant revenue losses, with studies showing that a one-second delay in page load time can reduce conversions by up to 7%. Framer’s high-performance, scalable infrastructure ensures that startups don’t face such setbacks.
8.2 Staying Ahead in a Competitive Market
A strong digital presence helps startups build credibility and attract customers. Framer’s continuous innovation and built-in performance optimisations allow businesses to:
Experiment with cutting-edge designs without code limitations.
Ensure top-tier site performance, which directly impacts search rankings and conversions.
Maintain a secure website and a scalable and future-proof digital presence.
Startups that prioritise strong branding and user experience see 94% of first impressions influenced by website design. With Framer’s advanced design flexibility and motion capabilities, startups can create visually compelling sites that stand out from competitors.
For startups looking to push design boundaries, Framer offers a no-limit approach to template customisation. Learn how to customise your Framer template effectively.
9. Customer Support & Community Resources
A reliable support system and an engaged community can significantly impact a startup’s ability to troubleshoot, innovate, and scale. While Wix provides basic support, Framer fosters a strong developer-centric community with extensive resources.
9.1 Navigating Help & Expertise
Wix offers customer support via chat and phone, but its primary focus is on beginner-friendly users. Startups requiring advanced technical assistance may face delays in response times or limited documentation for custom features.
In contrast, Framer provides:
Comprehensive developer documentation, ensuring teams can implement complex integrations with ease.
Direct access to community forums, where developers and designers actively share insights.
Live support for Pro and Enterprise users, helping businesses resolve technical issues faster.
For startups that depend on high-performance, scalable websites, having access to responsive, knowledgeable support is essential.
9.2 Engaging with the Framer Community
An active community fosters faster innovation, troubleshooting, and networking opportunities. Framer’s growing ecosystem includes:
A dedicated Framer Slack workspace, where experts and users discuss best practices.
Over 83 global meetups in 26 countries, connecting designers, developers, and startup founders.
The Framer Showcase, highlighting innovative projects and real-world applications of the platform.
For startups looking to enhance their Framer expertise, engaging with the community offers valuable insights that go beyond standard documentation.
10. FAQs for Startups Switching from Wix
Startups considering a migration from Wix to Framer often have common concerns regarding SEO, site performance, and ease of use. Below are answers to the most frequently asked questions.
Is Framer suitable for content-heavy or eCommerce sites?
Yes. Framer supports content-rich websites and eCommerce functionality with its integrated CMS, pre-rendered pages, and optimised performance tools. Unlike Wix, which may require third-party apps to handle high-traffic blogs or online stores, Framer provides built-in scalability.
How does migrating affect my SEO and existing content?
A properly planned migration maintains SEO rankings and content integrity. Following best practices—such as 301 redirects, structured data implementation, and performance optimisations—ensures a smooth transition.
A structured Framer site migration approach includes implementing proper 301 redirects and optimising content to retain search rankings.
Will I need extra developer support after migration?
Framer is code-optional, meaning startups can build fully functional websites without extensive developer intervention. However, for businesses needing advanced custom features, Framer allows seamless integration of custom scripts and APIs.
What about the total cost over time?
While Wix appears cost-effective at first, hidden expenses from premium apps, third-party integrations, and scalability limitations can add up. Framer’s predictable pricing structure ensures startups invest in long-term growth rather than recurring feature-based add-ons.
Empower Your Startup with Framer
Many founders wonder- why migrate from Wix to Framer? Key benefits for startups include faster load times, better SEO, and enhanced collaboration—making it the ideal platform for scaling businesses.
Framer’s pre-rendered pages and optimised code ensure faster load times, keeping users engaged while improving SEO rankings. Unlike Wix, which relies heavily on third-party apps, Framer offers built-in SEO tools, structured metadata, and clean HTML, giving startups a ranking advantage from day one.
Collaboration is effortless with Framer’s real-time editing and version control, enabling teams to work efficiently without bottlenecks. Its scalable, GDPR-compliant infrastructure supports growing businesses while maintaining security and performance.
Ready to migrate? Download our migration checklist today!
Written By
Harish Malhi
Founder of Goodspeed
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