Step 1 – Audit & Inventory Your Wix Site

Before you migrate to Framer, it’s essential to take stock of every page, content asset, and functionality. This audit ensures that no critical elements are lost during the transition.

Key Areas to Review

• Pages & Sections: List all pages, including hidden ones, landing pages, and any custom sections.

• Content & Media: Gather all text, images, videos, and downloadable files from Wix’s Media Manager.

• Functionality & Integrations: Identify forms, booking systems, and third-party widgets that will need rebuilding.

• SEO & URL Structure: Document current meta titles, descriptions, alt text, and header tags to maintain SEO integrity.

Step 2 – Backup Your Wix Content

Since Wix does not offer a full content export feature, manually backing up your website is a crucial step before you migrate to Framer. Losing critical content, images, or blog posts can negatively impact your site's user experience and SEO performance, so proper documentation is essential.

How to Back Up Your Content Efficiently

• Manually Copy Text Content: Open each page and copy the text into a structured document. Ensure headings, paragraphs, and bullet points are well-formatted for easy transfer.

• Export Blog Content: Use Wix’s RSS feed feature to export blog posts, or manually copy them if RSS isn’t available.

• Save Media Files: Download all images, videos, and other assets from the Wix Media Manager to maintain visual consistency.

• Capture Visual References: Take screenshots of key pages to document existing layouts, spacing, and interactive elements.

Why This Step is Critical

A poorly managed migration can lead to significant traffic drops. In fact, 80% of organic traffic can be lost during a poorly executed website migration, requiring months to recover. By keeping a detailed backup, you’ll avoid missing assets and ensure a smooth transition when rebuilding your site in Framer.

Learn how to maintain SEO integrity while setting up your new Framer website.

Step 3 – Plan Your Migration

Proper planning prevents design inconsistencies, lost data, and SEO issues when you switch to Framer. At this stage, you'll need to plan your Framer site migration, mapping out your content structure, design updates, and SEO strategy before rebuilding your site.

Key Areas to Consider

• Content Mapping: Align each existing Wix page with its new equivalent in Framer, ensuring nothing is overlooked.

• Design Strategy: Decide whether to replicate your current layout or refresh your brand’s visual identity with Framer’s advanced design tools.

• Navigation & User Flow: Plan the site structure and menu navigation to optimise user experience.

Example: A High-Stakes Migration Done Right

Zen Educate, an education technology company, successfully migrated its website to Framer while implementing complex integrations. They event praised Goodspeed’s ability to handle the transition seamlessly, their testimonial. All of this was possible because of the right migration strategy and planning and the support of a specialised Framer agency with deep experience in platform migrations.

Step 4 – Set Up a Framer Workspace & Staging Environment

Before launching your new website, you need a secure space to build and test it. Framer offers a staging environment that allows you to create your site while keeping your Wix site live.

How to Set Up Your Workspace

• Create a New Framer Project: Choose between a blank canvas or a pre-designed Framer template that aligns with your brand.

• Set Up a Staging Domain: A temporary URL allows you to test layouts, performance, and functionality without affecting your live website.

• Map Out Your Site Structure: Rebuild your site’s navigation, page hierarchy, and user experience flow before adding content.

Not sure where to start? Here’s how to choose the best Framer template for your startup.

Seamless Collaboration in Framer

Unlike Wix, Framer allows for unlimited real-time collaboration, making it easy for teams to work together on website design and content updates. This feature ensures that marketing, design, and development teams can streamline the migration process efficiently.

Step 5 – Rebuild Your Site Design in Framer

Once your staging environment is set up, it's time to start recreating or refining your website design within Framer. Whether you want to replicate your existing layout or take advantage of Framer’s advanced design features, this stage sets the foundation for your site’s user experience.

Key Steps for Design Implementation

• Replicate or Refresh Layouts: Use Framer’s design tools to recreate page layouts, animations, and interactions.

• Set Global Styles: Define typography, colours, and spacing to ensure a consistent visual identity across all pages.

• Optimise for Performance: Unlike Wix, Framer offers pre-rendered pages that cut load times, ensuring faster site speeds.

Want to take your site to the next level? Explore these advanced Framer template features.

Step 6 – Migrate & Rebuild Content

Now that your site design is in place, the next step is to manually transfer content and media assets from Wix to Framer. Since Wix doesn’t allow full content exports, each element must be moved carefully to maintain SEO value and design integrity throughout your Framer site migration.

How to Transfer Content Effectively

• Copy Text Content Manually: Paste text into Framer’s CMS while maintaining headings, paragraphs, and bullet structures.

• Upload Media Files: Ensure images, videos, and other assets are optimised for fast loading.

• Preserve SEO Elements: Maintain alt text, internal links, and metadata for better search performance.

Preserve your rankings by following these SEO best practices during migration from Wix to Framer.

Why Content Migration Matters

Goodspeed successfully migrated Formula Bot to Framer, ensuring a seamless transition with no SEO disruptions or user experience issues. As a result, they not only preserved their SEO but jumped from 6th to 2nd rank on Google. So, content migration can make or break your SEO. 

Step 7 – Implement SEO Elements & URL Structure

SEO is critical when migrating from Wix to Framer, as even small changes in URLs or metadata can impact search rankings. To maintain your site’s visibility, you must rebuild SEO elements and set up proper redirects.

SEO Optimisation Checklist

• Set Up Meta Data: Add meta titles, descriptions, and header tags manually within Framer.

• Mimic URL Structure: Ensure that your new site’s URLs closely match the old ones to reduce ranking fluctuations.

• Plan 301 Redirects: Redirect old URLs to new ones to preserve SEO authority and avoid 404 errors.

Step 8 – Reintegrate Third-Party Tools & Functionalities

When you switch to Framer, it’s essential to ensure all third-party integrations, forms, and analytics tools from your Wix site are correctly reinstalled. Missing functionalities can lead to a disrupted user experience and inaccurate data tracking, which can impact conversions.

How to Reintegrate Essential Tools

Maximise your site’s capabilities by integrating third-party tools into Framer.

• Rebuild Contact Forms & Sign-ups: Use Framer’s built-in forms or embed third-party solutions like Mailchimp or HubSpot.

• Re-add Analytics & SEO Tools: Ensure Google Analytics, Google Tag Manager, and other SEO monitoring tools are properly installed.

• Restore E-commerce or Membership Features: If your site had subscription services or payment integrations, they must be rebuilt in Framer using compatible tools—or with help from a Framer development team that can support advanced functionality and API integration..

Step 9 – Testing & Optimisation

Before making your new website live, thorough testing is essential to avoid performance issues, design inconsistencies, or broken functionalities. A well-optimised site loads faster, ranks higher, and offers a better user experience.

Key Testing Areas

• Cross-Device Testing: Verify that your site is fully responsive on mobile, tablet, and desktop.

• Performance Auditing: Use tools like Google PageSpeed Insights to ensure your site loads quickly.

• Content & Functionality Review: Test forms, buttons, navigation menus, and interactive elements to confirm everything works correctly.

Why Optimisation is Crucial

Page speed plays a significant role in user retention. 53% of mobile users abandon sites that take longer than 3 seconds to load. 

Follow these expert tips to optimise your Framer site for speed and performance.

Step 10 – Final Launch Preparation

Once testing is complete, it’s time to prepare for the official launch. A carefully managed Framer site migration helps minimise downtime and prevent technical issues.

Final Pre-Launch Checklist

• DNS & Domain Setup: Update your domain’s DNS settings to point to Framer’s hosting environment.

• Schedule the Launch: Choose a low-traffic period to ensure minimal disruption.

• Conduct a Final Walkthrough: Perform a last round of testing on the live URL to confirm everything is functioning perfectly.

Step 11 – Post-Launch Monitoring & Maintenance

Once your Framer site is live, the work isn’t over. Continuous monitoring and optimisation are essential to ensure SEO stability, performance improvements, and user satisfaction. Even a well-executed migration can lead to fluctuations in search rankings and traffic, so proactive tracking is necessary.

Key Areas to Monitor

• SEO & Traffic Performance: Use Google Search Console to track indexed pages, crawl errors, and search rankings.

• Immediate Issue Resolution: Check for broken links, missing redirects, or incorrectly formatted pages and fix them immediately.

• User Experience & Speed: Measure site performance through Google PageSpeed Insights and address any loading delays or UI inconsistencies.

See how our agency ensures long-term success after your Framer migration