Founder of Goodspeed
Migrating to Framer is an exciting step towards a modern, high-performance website. But the real challenge begins after the transition—ensuring your site remains fast, optimised, and easy to manage. Without ongoing support, even a well-executed migration can lead to SEO dips, design inconsistencies, and performance issues that impact user experience and conversions.
This is where expert post-migration services for Framer come in. Our agency, Goodspeed Studio provides technical maintenance, content updates, and hands-on training to help businesses make the most of their Framer site. Whether it’s fine-tuning speed, troubleshooting issues, or empowering your team with the right knowledge, we ensure your website thrives long after launch.
1. Beyond the Launch: Why Post-Migration Support Matters
Even a flawless migration can lead to post-launch challenges. Proactive support prevents performance drops, security issues, and usability concerns.
1.1 Common Post-Migration Concerns
Many companies assume that once a website is migrated, it will run smoothly without intervention. However, common challenges arise within the first few weeks, including:
Design inconsistencies: Unexpected layout shifts or styling issues
SEO fluctuations: Metadata updates and URL structure changes can cause ranking drops
Technical hiccups: Broken links, sluggish page speeds, or CMS confusion
If not resolved promptly, these issues can result in significant losses. In fact, many sites experience 10–30% traffic loss in the first month after migration due to URL changes and metadata adjustments. A structured post-migration plan ensures these disruptions are minimised, preventing long-term setbacks.
This testimonial from Olivier Mermet, Group Product Manager at Zen Educate highlights the quality of Goodspeed’s post-migration support—"Goodspeed's reactivity, collaboration, and good energy were impressive."
1.2 The Difference an Expert Agency Makes
In-house teams often lack the specialised Framer expertise needed to navigate complex post-migration challenges. Without proper guidance, minor errors can escalate, leading to costly fixes and time-consuming troubleshooting.
By working with an experienced Framer agency, businesses gain access to:
Immediate issue resolution to prevent downtime
Ongoing UX improvements that enhance engagement and conversions
SEO monitoring to protect and improve search rankings
When MyAskAI came to Goodspeed, performance issues threatened their efficiency. With expert workload optimisation, our team helped reduce resource usage by 30%, ensuring smooth operations post-launch.
Read more about How Our Agency Ensures a Smooth Migration Experience to Framer.
2. Ongoing Technical Maintenance & Enhancements
A website is never a finished product—it requires continuous fine-tuning and optimisation to maintain peak performance.
2.1 Routine Performance Checkups
Over time, even the most streamlined websites can experience slowdowns due to content bloat, third-party integrations, and evolving search algorithms. Without regular audits, businesses risk losing both search engine visibility and user engagement.
Poorly managed website migrations can lead to up to 80% organic traffic loss, often requiring six months or more to recover. A proactive approach to technical maintenance prevents such losses and keeps your site performing at its best.
That’s why our post-migration services for Framer include routine performance checkups to ensure your site remains optimised.
2.1.1 Our Maintenance Timeline
To keep your Framer site running efficiently, we follow a structured maintenance plan:
Weekly: Plugin updates, minor bug fixes, and security checks
Monthly: Speed optimisation, SEO audits, and UX refinements
Quarterly: Performance deep dives, branding realignments, and feature enhancements
2.2 SEO & Content Updates
Framer’s powerful design capabilities are only effective if your content remains search-friendly and up-to-date. Neglecting SEO maintenance post-migration can result in lost rankings and reduced traffic.
Key areas of ongoing SEO support include:
Meta tag optimisation to improve visibility
301 redirects to ensure old URLs pass authority to new ones
Speed improvements through advanced caching and pre-rendering
Pre-rendered pages in Framer cut load times, ensuring visitors have a fast, frictionless browsing experience.
Check out our guide on How to Ensure SEO Best Practices When Using Framer Templates, if you want to know more about SEO on Framer.
3. Hands-On Training: Empowering Your Team
Framer’s CMS is designed for flexibility, but without proper training, even simple content updates can feel overwhelming. Our structured training ensures your team can confidently manage and scale your website without heavy reliance on developers.
3.1 Kickoff Training Sessions
Many marketing teams and content managers struggle with post-migration adjustments, especially when transitioning from platforms with different workflows. Our kickoff training sessions help teams:
Navigate the Framer CMS—editing and publishing pages with ease
Maintain brand consistency—ensuring design integrity across all updates
Use dynamic content effectively—leveraging Framer’s built-in capabilities to create engaging experiences
For Aurem, a UAE-based fintech company, we streamlined their post-launch process by providing step-by-step Loom video tutorials covering website maintenance and content updates. This enabled their team to manage the site confidently without relying on developers.
If you are just starting out and need help customising your Framer template, read our customisation guide for beginners.
3.2 Advanced Workshops for In-House Developers
For teams with in-house developers, we offer advanced workshops focused on extending a Framer agency’s capabilities beyond its default features. Topics include:
Custom code injections for additional design flexibility
Integrating external tools (e.g., CRM platforms, analytics tools, and automation software)
Building dynamic components for interactive user experiences
3.2.1 Live Q&A and Recording Options
Our training isn’t limited to live sessions—we provide recorded modules for ongoing reference, ensuring knowledge continuity even as your team evolves. This means:
New hires can onboard seamlessly without requiring additional training sessions
Your team can revisit key concepts as needed, reinforcing learning
Live Q&A sessions allow for real-time problem-solving, addressing specific use cases
This testimonial from a Project Manager at a FinTech company underscores the impact of our structured training—"Everything was delivered on time, and all of our questions were answered almost instantly!"
4. Strategy & Growth Support: Going Beyond the Basics
A successful Framer migration isn’t just about maintaining performance—it’s about evolving your site to support long-term business goals. Our agency provides strategic guidance to ensure your website continues to drive engagement and conversions.
4.1 Conversion Rate Optimisation
Post-migration, businesses often struggle with conversion rate drops due to new layouts, content positioning, and UX changes. We take a data-driven approach to optimisation through:
A/B testing landing pages to identify high-performing designs
Iterative design changes based on heatmaps and user behaviour analytics
CTA positioning refinements to maximise lead generation
We helped one of our clients, The Nations, a leading YouTube music brand achieve a 100% increase in submissions just through our structured approach involving A/B testing, UI refinements, and content adjustments.
4.2 Feature Expansion & Scalability
As your business grows, so do your website’s demands. Our post-migration services for Framer include scaling your website with:
New landing pages and product sections to accommodate expanding offerings
Integration of automation tools (e.g., email marketing, customer support chatbots)
Multi-language support for international audiences
5. Deciding Between DIY vs. Agency Support
Many businesses consider managing post-migration tasks internally to save costs, but hidden risks can outweigh the benefits. Here’s how DIY compares to professional agency support.
5.1 The DIY Reality
Pros of DIY Support:
Full control over website updates
No ongoing agency costs
Cons of DIY Support:
Steep learning curve: Even minor mistakes can lead to broken pages or SEO setbacks
Hidden costs: Lost conversions and hours spent troubleshooting can be more expensive than expert support
Risk of critical issues going unnoticed: Many businesses experience unintentional SEO damage due to improper redirects and metadata adjustments
80% of unmanaged migrations roll back within 30 days due to technical and SEO failures.
5.2 How an Agency Minimises Risk & Maximises ROI
Professional post-migration services for Framer provide businesses with:
Expert guidance to prevent costly mistakes
Ongoing improvements that drive higher ROI
Faster resolutions to minimise downtime
That’s why businesses relying on post-migration services for Framer benefit from expert guidance, ensuring long-term website stability and SEO success.
This testimonial from the CEO of a Stealth Company highlights the benefits of expert oversight—"Their project management played a huge role in the successful delivery of our MVP."
6. “What About My Unique Needs?”: FAQs
Every business has different requirements after migrating to Framer. Here are answers to some of the most common questions about post-migration services.
Can I adjust service levels after a few months?
Yes, our post-migration support is flexible. Whether you need ongoing maintenance, occasional SEO updates, or additional training, we tailor our support packages to match your evolving needs.
Will you train new hires as my team grows?
Absolutely. We provide live training sessions and recorded modules, ensuring your new team members can quickly onboard without disruption.
Is there a minimum contract period?
This depends on the service package you choose. Some businesses require long-term support, while others need short-term optimisation and training—we offer both options.
Do you handle urgent issues on weekends?
We understand that unexpected issues can arise. Our service-level agreements (SLAs) outline response times for critical problems, ensuring minimal downtime and quick resolutions when you need them most.
Conclusion
A successful migration is just the beginning. To keep your website optimised, high-performing, and aligned with your business goals, ongoing support is essential.
By leveraging our post-migration services for Framer, you gain:
Technical expertise to handle performance and security updates
SEO-driven content enhancements to maintain search rankings
Comprehensive training that empowers your team to manage content with confidence
Strategic growth support that helps your site evolve alongside your business
Explore our post-migration support—book a free consultation to learn more.
Written By
Harish Malhi
Founder of Goodspeed
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