Transform Complexity into Configurable Simplicity
Build intelligent product configurators that streamline customization, accelerate sales, and enhance customer experience. Automate pricing, rules, and approvals with scalable low-code workflows.
Build intelligent product configurators that streamline customization, accelerate sales, and enhance customer experience. Automate pricing, rules, and approvals with scalable low-code workflows.
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We’ve created products featured in
2x Cheaper
10x Faster
200+ Products Launched
100% 5* reviews on Clutch
Our Services
What We Build
Dynamic configurators that simplify complex products into interactive, customer-ready experiences.
Dynamic configurators that simplify complex products into interactive, customer-ready experiences.
Visual Configuration Interface
Our low-code platform offers a rich visual interface that empowers users to design intuitive configurator workflows and customer-facing experiences. Drag-and-drop components, live previews, and real-time feedback make it easy to model complex products with nested options and multi-step flows. This interface bridges the gap between technical teams and business stakeholders, facilitating rapid prototyping and iteration. The visual design environment supports responsive layouts for web and mobile, ensuring consistent user experiences across channels and devices.
Enterprise-Grade Data Integration
Robust data integration capabilities connect your configurator to CRM, ERP, PIM, and pricing systems through RESTful APIs, webhooks, and middleware connectors. This ensures synchronized product data, up-to-date inventory, and pricing accuracy throughout the customer journey. Our platform supports bi-directional data flows and real-time event triggers, enabling automated updates and error handling. This integration layer is critical for enterprises managing complex product catalogs and multi-channel sales, reducing manual reconciliation and improving operational efficiency.
Enterprise-Grade Data Integration
Robust data integration capabilities connect your configurator to CRM, ERP, PIM, and pricing systems through RESTful APIs, webhooks, and middleware connectors. This ensures synchronized product data, up-to-date inventory, and pricing accuracy throughout the customer journey. Our platform supports bi-directional data flows and real-time event triggers, enabling automated updates and error handling. This integration layer is critical for enterprises managing complex product catalogs and multi-channel sales, reducing manual reconciliation and improving operational efficiency.
Scalable Architecture & Security
Designed for enterprise scale, our configurators operate on a microservices architecture that supports horizontal scaling and fault tolerance. Security is embedded at every layer, with role-based access control, data encryption in transit and at rest, and compliance with industry standards like GDPR and SOC 2. This architecture supports multi-tenant deployments, high concurrency, and integration with corporate identity providers via SSO/OAuth. The result is a resilient, secure platform that enterprises can trust to handle sensitive product and customer data.
AI-Driven Personalization
Leveraging AI, our configurators analyze user behavior and historical data to deliver personalized recommendations and adaptive workflows. Machine learning models predict optimal configurations based on customer profiles and contextual factors, increasing conversion rates and customer satisfaction. This AI layer integrates seamlessly with the low-code platform, allowing non-technical users to enable or adjust personalization rules without coding. The AI-driven insights also feed into analytics dashboards, empowering product managers to refine product offerings continuously.
Rapid Prototyping & Discovery Sprint
We begin every engagement with an AI-powered Discovery Sprint that delivers strategic clarity and a working prototype within weeks. This sprint validates business requirements, uncovers technical constraints, and aligns stakeholders on scope and timelines. Using low-code tools and AI-assisted design, we produce interactive prototypes that demonstrate core configurator capabilities and user flows. This approach mitigates risk, accelerates decision-making, and provides a blueprint for the full enterprise build, typically delivered in 8-12 weeks with pricing starting at $15K.
Ready to replace chaos with clockwork?
Custom internal tools & lightweight SaaS products
that actually fit your business
How We Automate
How We Automate
We integrate business rules, pricing logic, and data workflows to automate every configuration step—from selection to approval.
We integrate business rules, pricing logic, and data workflows to automate every configuration step—from selection to approval.
Real-Time Inventory Sync
We automate inventory synchronization by connecting the configurator to ERP and warehouse management systems via APIs and webhooks. This ensures that product availability updates instantly reflect in configuration options, preventing overselling and backorders. Background workers monitor stock levels and trigger alerts or configuration adjustments dynamically. This automation reduces manual inventory reconciliation, enhances customer trust, and streamlines fulfillment workflows.
Automated Quote Generation
Our platform generates detailed, customized quotes automatically based on configured product selections, pricing rules, and discounts. Integration with CRM and document management systems allows quotes to be delivered instantly via email or embedded in sales portals. The automation leverages serverless functions and event-driven architecture to produce accurate, compliant documents that accelerate sales cycles and reduce administrative overhead.
Order Processing & Workflow Triggers
We incorporate NLP-powered conversational interfaces that let users describe product needs in natural language. The AI parses intent and maps inputs to configuration parameters within the low-code platform. This lowers barriers for non-technical users and accelerates complex product setup via chatbots or voice assistants integrated through APIs.
Customer Support Automation
We embed AI-powered chatbots and automated ticketing workflows to assist customers during configuration. These bots provide contextual guidance, troubleshoot issues, and escalate complex cases to human agents. Integration with customer service platforms ensures all interactions are logged and routed appropriately, improving response times and customer satisfaction while reducing support costs.
AI-powered
AI Powered Configurations
AI analyzes customer inputs, predicts ideal configurations, and suggests optimized pricing in real time.
AI analyzes customer inputs, predicts ideal configurations, and suggests optimized pricing in real time.
Intelligent Configuration Suggestions
AI models analyze historical configuration data and user inputs to surface optimal product options and combinations. By integrating with low-code rule engines and UI components, recommendations adapt in real-time as users interact. This reduces decision fatigue, accelerates configuration, and increases upsell opportunities by guiding users toward profitable selections.
Predictive Pricing Optimization
Leveraging machine learning, our AI predicts price elasticity and suggests dynamic pricing adjustments within configurators. This feature integrates with pricing APIs and dashboards, allowing product managers to test scenarios and maximize margins. Predictive insights drive smarter pricing strategies that respond to market demand and customer segments automatically.
Natural Language Configuration Interface
We incorporate NLP-powered conversational interfaces that let users describe product needs in natural language. The AI parses intent and maps inputs to configuration parameters within the low-code platform. This lowers barriers for non-technical users and accelerates complex product setup via chatbots or voice assistants integrated through APIs.
Automated Anomaly Detection
AI continuously monitors configuration data and system logs to detect unusual patterns or invalid selections. Integrated with alerting and remediation workflows, this feature prevents errors before they impact customers or operations. It enhances reliability and compliance by proactively identifying configuration risks and inconsistencies.
Success Stories
See How Our Custom Tools Run Real Businesses
See How Our Custom Tools Run Real Businesses
200+ Launches. 5-Star Results. Countless hours saved for teams.
200+ Launches. 5-Star Results. Countless hours saved for teams.
Bellmade
Legacy App Rebuilt
Legacy App Rebuilt
12h/week
Revenue Lift
+20%
A redesigned tool with clean UX saves the founder's time and earns more.
Clean UX Design
Freeholder
Platform Migration
Project Time
8 weeks
Time Saved
10h/week
From spreadsheet chaos to one clean platform. Thanks to a custom tool that was tailor-made for their workflow.
Spreadsheet to Platform
Bunker Ex
Task Automation
Delivery Time
1 Month
Time Saved
10h/week
A custom-built mobile app ended support calls and gave clients real-time status updates.
Mobile App + Real-time Updates
Bellmade
Legacy App Rebuilt
Legacy App Rebuilt
12h/week
Revenue Lift
+20%
A redesigned tool with clean UX saves the founder's time and earns more.
Clean UX Design
Freeholder
Platform Migration
Project Time
8 weeks
Time Saved
10h/week
From spreadsheet chaos to one clean platform. Thanks to a custom tool that was tailor-made for their workflow.
Spreadsheet to Platform
Bunker Ex
Task Automation
Delivery Time
1 Month
Time Saved
10h/week
A custom-built mobile app ended support calls and gave clients real-time status updates.
Mobile App + Real-time Updates
Bellmade
Legacy App Rebuilt
Legacy App Rebuilt
12h/week
Revenue Lift
+20%
A redesigned tool with clean UX saves the founder's time and earns more.
Clean UX Design
Freeholder
Platform Migration
Project Time
8 weeks
Time Saved
10h/week
From spreadsheet chaos to one clean platform. Thanks to a custom tool that was tailor-made for their workflow.
Spreadsheet to Platform
Bunker Ex
Task Automation
Delivery Time
1 Month
Time Saved
10h/week
A custom-built mobile app ended support calls and gave clients real-time status updates.
Mobile App + Real-time Updates
Ready to replace chaos with clockwork?
Ready to replace chaos with clockwork?
Custom internal tools & lightweight SaaS products
that actually fit your business
⚡
Our Process
📦
Three Steps To Success
Think of Goodspeed as your integrated product team. We take care of discovery, design, development and delivery. While you take care of business.
01
Discovery & UX Flow
02
Build & Integrate
03
Delivery & Support
Duration:
1-3 weeks
We don’t start with features. We dig deep into your workflows and goals to design a lean, focused product plan.
Deep dive into your current systems
Prioritized scope: must-haves vs. nice-to-haves
User flows + wireframes that make sense
You leave with clarity, alignment, and a smart plan for what’s next.
⚡
Our Process
📦
Three Steps To Success
Think of Goodspeed as your integrated product team. We take care of discovery, design, development and delivery. While you take care of business.
01
Discovery & UX Flow
02
Build & Integrate
03
Delivery & Support
Duration:
1-3 weeks
We don’t start with features. We dig deep into your workflows and goals to design a lean, focused product plan.
Deep dive into your current systems
Prioritized scope: must-haves vs. nice-to-haves
User flows + wireframes that make sense
You leave with clarity, alignment, and a smart plan for what’s next.
⚡
Our Process
📦
Three Steps To Success
Think of Goodspeed as your integrated product team. We take care of discovery, design, development and delivery. While you take care of business.
01
Discovery & UX Flow
02
Build & Integrate
03
Delivery & Support
Duration:
1-3 weeks
We don’t start with features. We dig deep into your workflows and goals to design a lean, focused product plan.
Deep dive into your current systems
Prioritized scope: must-haves vs. nice-to-haves
User flows + wireframes that make sense
You leave with clarity, alignment, and a smart plan for what’s next.
Delivery Options
Delivery Options
Delivery Options
Choose the delivery mode that fits your compliance workflows.
Choose the delivery mode that fits your compliance workflows.
Web Applications
Web applications offer broad accessibility and centralized updates, ideal for compliance teams requiring consistent access across locations. Choose this mode for complex dashboards and multi-user collaboration.
Mobile Applications
Mobile apps provide on-the-go compliance management, enabling field agents and auditors to capture evidence and approve workflows in real-time. Best suited for distributed teams requiring offline capabilities.
Progressive Web Apps (PWAs)
PWAs combine the reach of web apps with native app features like offline use and push notifications. Ideal for organizations seeking lightweight deployments without app store dependencies.
Ongoing Support
Your Product Team, On Demand
Your Product Team, On Demand
We handle the product. You focus on growth.
We handle the product. You focus on growth.
Feature Updates & Bug Fixes
Continuous improvements and rapid issue resolution to keep your tool running smoothly
Prioritized Roadmap Sessions
Strategic planning sessions to align your product roadmap with business goals
Dedicated Designer + Developer
Your own expert team members who know your product inside and out
Slack + ClickUp Updates
Real-time communication and project tracking integrated into your workflow
“
"Felt like part of our team."
Robert Lo Blue
CEO, Freeholder
Loved by Entrepreneurs. Loved by Enterprises.
Businesses of all sizes trust Goodspeed to launch and grow their product
"Goodspeed listened to my needs and worked hard to get it done. They were fast and very helpful."
Kim Westerlund
CEO, The Branding Table
5.0
"They understood the problem I was trying to solve with my app."
Robert Lo Bue
CEO, Oxmore
5.0
"They work quickly and flexibly on a very tight timeline."
Erik Muckenschnabel
Product Lead, IT Services Startup
5.0
"Goodspeed is highly dedicated to providing the best experience possible for us."
Vincent Moser
Venture Developer, FoundersLane
5.0
"They're driven and experienced individuals who manage their team of remote engineers very effectively."
Charles Oxley
Director, Move
5.0
"It was great to see how fast they were able to ramp up our project and understand what we were trying to build."
Michael Kawas
Founder & CEO, GameU
5.0
"It was the best project management service I've experienced working with third-party developers or agencies."
Alex Rainey
Founder, My AskAI
5.0
"Their speed and ability to produce what was needed through no code was impressive."
Eric Spector
Owner, Bellmade
5.0
"Goodspeed is very responsive, and they try their best to put themselves in the shoes of their clients."
Yassine Larbi
Founder, Stratverse
5.0
Loved by Entrepreneurs. Loved by Enterprises.
Businesses of all sizes trust Goodspeed to launch and grow their product
"Goodspeed listened to my needs and worked hard to get it done. They were fast and very helpful."
Kim Westerlund
CEO, The Branding Table
5.0
"They understood the problem I was trying to solve with my app."
Robert Lo Bue
CEO, Oxmore
5.0
"They work quickly and flexibly on a very tight timeline."
Erik Muckenschnabel
Product Lead, IT Services Startup
5.0
"Goodspeed is highly dedicated to providing the best experience possible for us."
Vincent Moser
Venture Developer, FoundersLane
5.0
"They're driven and experienced individuals who manage their team of remote engineers very effectively."
Charles Oxley
Director, Move
5.0
"It was great to see how fast they were able to ramp up our project and understand what we were trying to build."
Michael Kawas
Founder & CEO, GameU
5.0
"It was the best project management service I've experienced working with third-party developers or agencies."
Alex Rainey
Founder, My AskAI
5.0
"Their speed and ability to produce what was needed through no code was impressive."
Eric Spector
Owner, Bellmade
5.0
"Goodspeed is very responsive, and they try their best to put themselves in the shoes of their clients."
Yassine Larbi
Founder, Stratverse
5.0
Loved by Entrepreneurs. Loved by Enterprises.
Businesses of all sizes trust Goodspeed to launch and grow their product
"Goodspeed listened to my needs and worked hard to get it done. They were fast and very helpful."
Kim Westerlund
CEO, The Branding Table
5.0
"They understood the problem I was trying to solve with my app."
Robert Lo Bue
CEO, Oxmore
5.0
"They work quickly and flexibly on a very tight timeline."
Erik Muckenschnabel
Product Lead, IT Services Startup
5.0
"Goodspeed is highly dedicated to providing the best experience possible for us."
Vincent Moser
Venture Developer, FoundersLane
5.0
"They're driven and experienced individuals who manage their team of remote engineers very effectively."
Charles Oxley
Director, Move
5.0
"Goodspeed is very responsive, and they try their best to put themselves in the shoes of their clients."
Yassine Larbi
Founder, Stratverse
5.0
"Their speed and ability to produce what was needed through no code was impressive."
Eric Spector
Owner, Bellmade
5.0
"It was the best project management service I've experienced working with third-party developers or agencies."
Alex Rainey
Founder, My AskAI
5.0
"It was great to see how fast they were able to ramp up our project and understand what we were trying to build."
Michael Kawas
Founder & CEO, GameU
5.0
Frequently Asked Questions
Frequently Asked Questions
Got any questions?
Got any questions?
How do product configurators handle complex pricing models with multiple dependencies and discounts?
Our product configurators are designed to support sophisticated pricing logic, including tiered pricing, volume-based discounts, and conditional pricing rules. The platform allows you to define dependencies between product features so that price adjustments occur automatically as users configure options. This reduces manual errors, ensures pricing accuracy in real-time, and accelerates quote generation, all while being fully adaptable as your pricing strategies evolve.
What does integration with existing enterprise systems look like for a product configurator?
We prioritize seamless integration with your current tech stack, including ERP, CRM, and inventory management systems. Using APIs and low-code connectors, the configurator can both pull product and inventory data and push finalized quotes or orders back into your enterprise systems. This guarantees data consistency, eliminates duplicate entry, and supports end-to-end automation from configuration through fulfillment without disrupting your established workflows.
How can non-technical team members manage and update the configurator after deployment?
One of the key benefits of our low-code platform is empowering non-developers to maintain and iterate on configurations. Product managers or operations leads can easily adjust rules, update options, and tweak UI elements through an intuitive interface without writing code. This democratizes ownership, speeds up updates in response to market changes, and reduces IT dependency for ongoing configurator management.
What does the typical timeline look like from kickoff to having a working product configurator?
We usually start with a Discovery Sprint lasting 2-3 weeks to validate your product assumptions and create a prototype that aligns your roadmap and stakeholder goals. After that, depending on complexity, most enterprise-grade configurators can be fully built and rolled out within 6 to 10 weeks. This is a drastic reduction compared to traditional development cycles, which can take months or even quarters.
How do you ensure the configurator's user experience remains clean and simple despite handling complex product variants?
Our approach emphasizes strategic UX design guided by both AI-powered prototyping and user testing early in the process. We break down complex product options into logical steps and use dynamic filters to only show relevant choices based on previous selections. This guided experience prevents overwhelm, reduces configuration errors, and improves conversion rates by making complexity manageable and transparent to end users.
What if our products or configuration rules frequently change—can the configurator easily adapt?
Absolutely. The low-code architecture is built for agility. Your internal team or ours can quickly update rules, options, or product data without needing a full redevelopment. Plus, because the configurator integrates with live backend systems, any upstream changes in SKU, availability, or pricing automatically reflect. This flexibility supports evolving product lines or seasonal promotions without sacrificing speed or reliability.
Can the configurator handle both B2B and B2C sales channels with different pricing and feature sets?
Yes, our platform supports segmentation out of the box. You can configure different user roles or customer profiles that control which options, pricing tiers, and workflows are visible. This allows you to service B2B accounts with custom contract pricing or bulk order capabilities while maintaining a streamlined B2C experience. The configurator dynamically adapts based on login credentials or session data to deliver tailored experiences.
How do you address concerns about vendor lock-in with your product configurator solution?
We design our platform to ensure you retain full ownership of your configurations, data, and code exports. The low-code framework is standards-based, allowing easy migration or integration with other tools if needed. Additionally, our team supports thorough documentation and knowledge transfer so your internal teams have the confidence and control to evolve or move your configurator independently anytime.
What kind of ongoing support and training do you provide after the configurator goes live?
Post-launch, we offer tailored onboarding sessions for your teams, covering both technical administration and best practices for maintaining configurations. We provide ongoing support options including troubleshooting, performance monitoring, and assistance implementing updates or new features. Our goal is to make sure your team feels confident and that the configurator continues to deliver value as your business scales.
How do you measure the ROI of implementing a product configurator for a complex product line?
ROI measurement typically includes metrics such as reduced quote-to-order time, lowered error rates in orders, and improved sales conversion rates thanks to an enhanced customer experience. We help set performance benchmarks before launch and integrate analytics to track usage patterns and revenue impact. Many clients see accelerated sales cycles and operational cost savings within months, turning configurator investment into a competitive advantage quickly.
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.