Smarter Property Configurators for Modern Real Estate
Enable clients to customize floor plans, upgrades, and pricing in real time. Automate quote generation and approvals for faster closings and higher conversion rates.
Enable clients to customize floor plans, upgrades, and pricing in real time. Automate quote generation and approvals for faster closings and higher conversion rates.
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We’ve created products featured in
2x Cheaper
10x Faster
200+ Products Launched
100% 5* reviews on Clutch
Our Services
What We Build
Interactive real estate configurators that turn buyer preferences into instant, data-backed property options.
Interactive real estate configurators that turn buyer preferences into instant, data-backed property options.
Manual and Time-Consuming Configuration Processes
Real Estate teams often rely on manual workflows to configure property options, pricing, and contract details, leading to extended sales cycles. This process requires multiple back-and-forth communications with clients and internal teams, causing delays and increased errors. Current tools like spreadsheets and generic CRMs fail to capture the complex dependencies between features and pricing accurately, resulting in inefficient workflows and lost revenue opportunities. The absence of automation hampers scalability and responsiveness in a competitive market where speed and precision are crucial.
High Compliance and Regulatory Risks
Real Estate projects are subject to strict regulatory and compliance requirements that vary by location and property type. Manual oversight of these rules introduces significant risk, including costly legal penalties and project delays. Existing software often lacks dynamic compliance validation, forcing teams to perform redundant manual checks. This creates bottlenecks and increases the likelihood of non-compliance due to human error. Without integrated, automated compliance enforcement, organizations struggle to maintain audit trails and ensure adherence to evolving regulations.
Inaccurate Pricing and Specification Errors
Automated validation ensures accurate pricing, specifications, and compatibility across configurations. It eliminates costly manual errors, improves quote precision, and maintains consistent product data across sales and production workflows.
Interactive Property Visualization
Traditional Real Estate sales rely on static brochures and generic presentations, failing to engage clients with tailored options. Without interactive configurators, buyers cannot visualize customizations or see instant pricing impacts, resulting in lower conversion rates. Existing tools do not support dynamic, user-driven exploration of property features, limiting sales effectiveness. This gap hinders differentiation in a competitive market and reduces customer satisfaction by making the buying process less transparent and flexible.
Unified Configuration Ecosystem
Real Estate operations often span multiple disconnected platforms including CRM, ERP, and design software. This fragmentation causes data silos, inconsistent information flow, and duplicated efforts in configuration and approvals. Existing tools rarely integrate seamlessly, leading to manual data entry and synchronization errors. The lack of a unified product configurator that connects with core systems limits automation potential and real-time insights, negatively impacting operational efficiency and decision-making.
Ready to replace chaos with clockwork?
Custom internal tools & lightweight SaaS products
that actually fit your business
How We Automate
How We Automate
We connect listings, pricing, and CRM data to automate selections, quotes, and booking approvals end-to-end.
We connect listings, pricing, and CRM data to automate selections, quotes, and booking approvals end-to-end.
Automated Property Configuration and Pricing
Previously, configuring property options and pricing involved manual spreadsheets and error-prone calculations, slowing sales cycles. Our product configurator automates these workflows by dynamically linking features to pricing rules and constraints, reducing configuration time by up to 40%. Sales teams can instantly generate accurate, customized proposals with real-time pricing updates. This automation eliminates costly errors, accelerates deal closure, and enables scalable handling of complex developments with multiple units and options.
Integrated Compliance Validation
Before automation, compliance checks were manual, fragmented, and prone to oversight, increasing regulatory risks. The configurator embeds real-time compliance rules and validations into the workflow, automatically flagging non-compliant configurations. This reduces review cycles by up to 50% and ensures auditability. Teams gain confidence that all configurations meet local codes and regulations, significantly lowering legal risks and project delays while improving stakeholder trust and transparency.
Automated Contract Configuration
Contract details and feature selections were manually transcribed, causing frequent specification errors and rework. The configurator streamlines contract generation by auto-populating accurate configurations and terms based on approved selections. This reduces errors by over 35%, accelerates contract reviews, and improves client satisfaction. Automated version control and change tracking ensure all stakeholders have access to the latest, error-free documents, reducing disputes and administrative overhead.
Interactive Client Customization
Clients traditionally received static options with limited interaction, resulting in low engagement and higher dropout rates. The configurator offers interactive visualizations and instant price updates, allowing clients to explore and personalize properties in real-time. This immersive experience improves conversion rates by up to 30% and shortens decision-making time. Buyers feel empowered and informed, fostering trust and increasing upsell opportunities through transparent, flexible customization.
AI-powered
AI Guided Property Matching
AI recommends ideal units and upgrade packages based on buyer behavior and budget insights.
AI recommends ideal units and upgrade packages based on buyer behavior and budget insights.
Intelligent Recommendation Engine
AI analyzes historical sales data and buyer preferences to suggest optimal property configurations and pricing tailored to each client. This feature integrates directly within the configurator, enhancing decision-making and personalization. Resulting in a 20% increase in upsell opportunities and faster client alignment on viable options, it reduces time spent on trial-and-error configurations and boosts sales effectiveness.
Automated Compliance Monitoring
AI continuously scans and updates regulatory requirements, automatically validating configurations against current laws and zoning rules. Embedded within the workflow, this reduces manual compliance checks by 50% and prevents costly violations. The system generates alerts and actionable insights, ensuring configurations remain compliant throughout the sales and development lifecycle.
Dynamic Pricing Optimization
Leveraging AI-driven market analysis and competitor data, this feature dynamically adjusts pricing based on demand, seasonality, and buyer behavior. Integrated with the configurator, it helps maximize revenue and competitiveness. Users see measurable improvements with up to 15% higher margins and more accurate, market-responsive pricing strategies.
Conversational AI for Client Interaction
Conversational AI bots guide clients through configuration choices, answering questions and providing instant feedback. Embedded within the configurator interface, this reduces sales team workload by 30% and accelerates client decision-making. It enhances user experience by delivering personalized, contextual assistance 24/7, increasing engagement and conversion rates.
Success Stories
See How Our Custom Tools Run Real Businesses
See How Our Custom Tools Run Real Businesses
200+ Launches. 5-Star Results. Countless hours saved for teams.
200+ Launches. 5-Star Results. Countless hours saved for teams.
Bellmade
Legacy App Rebuilt
Legacy App Rebuilt
12h/week
Revenue Lift
+20%
A redesigned tool with clean UX saves the founder's time and earns more.
Clean UX Design
Freeholder
Platform Migration
Project Time
8 weeks
Time Saved
10h/week
From spreadsheet chaos to one clean platform. Thanks to a custom tool that was tailor-made for their workflow.
Spreadsheet to Platform
Bunker Ex
Task Automation
Delivery Time
1 Month
Time Saved
10h/week
A custom-built mobile app ended support calls and gave clients real-time status updates.
Mobile App + Real-time Updates
Bellmade
Legacy App Rebuilt
Legacy App Rebuilt
12h/week
Revenue Lift
+20%
A redesigned tool with clean UX saves the founder's time and earns more.
Clean UX Design
Freeholder
Platform Migration
Project Time
8 weeks
Time Saved
10h/week
From spreadsheet chaos to one clean platform. Thanks to a custom tool that was tailor-made for their workflow.
Spreadsheet to Platform
Bunker Ex
Task Automation
Delivery Time
1 Month
Time Saved
10h/week
A custom-built mobile app ended support calls and gave clients real-time status updates.
Mobile App + Real-time Updates
Bellmade
Legacy App Rebuilt
Legacy App Rebuilt
12h/week
Revenue Lift
+20%
A redesigned tool with clean UX saves the founder's time and earns more.
Clean UX Design
Freeholder
Platform Migration
Project Time
8 weeks
Time Saved
10h/week
From spreadsheet chaos to one clean platform. Thanks to a custom tool that was tailor-made for their workflow.
Spreadsheet to Platform
Bunker Ex
Task Automation
Delivery Time
1 Month
Time Saved
10h/week
A custom-built mobile app ended support calls and gave clients real-time status updates.
Mobile App + Real-time Updates
Ready to replace chaos with clockwork?
Ready to replace chaos with clockwork?
Custom internal tools & lightweight SaaS products
that actually fit your business
⚡
Our Process
📦
Three Steps To Success
Think of Goodspeed as your integrated product team. We take care of discovery, design, development and delivery. While you take care of business.
01
Discovery & UX Flow
02
Build & Integrate
03
Delivery & Support
Duration:
1-3 weeks
We don’t start with features. We dig deep into your workflows and goals to design a lean, focused product plan.
Deep dive into your current systems
Prioritized scope: must-haves vs. nice-to-haves
User flows + wireframes that make sense
You leave with clarity, alignment, and a smart plan for what’s next.
⚡
Our Process
📦
Three Steps To Success
Think of Goodspeed as your integrated product team. We take care of discovery, design, development and delivery. While you take care of business.
01
Discovery & UX Flow
02
Build & Integrate
03
Delivery & Support
Duration:
1-3 weeks
We don’t start with features. We dig deep into your workflows and goals to design a lean, focused product plan.
Deep dive into your current systems
Prioritized scope: must-haves vs. nice-to-haves
User flows + wireframes that make sense
You leave with clarity, alignment, and a smart plan for what’s next.
⚡
Our Process
📦
Three Steps To Success
Think of Goodspeed as your integrated product team. We take care of discovery, design, development and delivery. While you take care of business.
01
Discovery & UX Flow
02
Build & Integrate
03
Delivery & Support
Duration:
1-3 weeks
We don’t start with features. We dig deep into your workflows and goals to design a lean, focused product plan.
Deep dive into your current systems
Prioritized scope: must-haves vs. nice-to-haves
User flows + wireframes that make sense
You leave with clarity, alignment, and a smart plan for what’s next.
Delivery Options
Delivery Options
Delivery Options
Choose the delivery mode that fits your compliance workflows.
Choose the delivery mode that fits your compliance workflows.
Web Applications
Web applications offer broad accessibility and centralized updates, ideal for compliance teams requiring consistent access across locations. Choose this mode for complex dashboards and multi-user collaboration.
Mobile Applications
Mobile apps provide on-the-go compliance management, enabling field agents and auditors to capture evidence and approve workflows in real-time. Best suited for distributed teams requiring offline capabilities.
Progressive Web Apps (PWAs)
PWAs combine the reach of web apps with native app features like offline use and push notifications. Ideal for organizations seeking lightweight deployments without app store dependencies.
Ongoing Support
Your Product Team, On Demand
Your Product Team, On Demand
We handle the product. You focus on growth.
We handle the product. You focus on growth.
Feature Updates & Bug Fixes
Continuous improvements and rapid issue resolution to keep your tool running smoothly
Prioritized Roadmap Sessions
Strategic planning sessions to align your product roadmap with business goals
Dedicated Designer + Developer
Your own expert team members who know your product inside and out
Slack + ClickUp Updates
Real-time communication and project tracking integrated into your workflow
“
"Felt like part of our team."
Robert Lo Blue
CEO, Freeholder
Loved by Entrepreneurs. Loved by Enterprises.
Businesses of all sizes trust Goodspeed to launch and grow their product
"Goodspeed listened to my needs and worked hard to get it done. They were fast and very helpful."
Kim Westerlund
CEO, The Branding Table
5.0
"They understood the problem I was trying to solve with my app."
Robert Lo Bue
CEO, Oxmore
5.0
"They work quickly and flexibly on a very tight timeline."
Erik Muckenschnabel
Product Lead, IT Services Startup
5.0
"Goodspeed is highly dedicated to providing the best experience possible for us."
Vincent Moser
Venture Developer, FoundersLane
5.0
"They're driven and experienced individuals who manage their team of remote engineers very effectively."
Charles Oxley
Director, Move
5.0
"It was great to see how fast they were able to ramp up our project and understand what we were trying to build."
Michael Kawas
Founder & CEO, GameU
5.0
"It was the best project management service I've experienced working with third-party developers or agencies."
Alex Rainey
Founder, My AskAI
5.0
"Their speed and ability to produce what was needed through no code was impressive."
Eric Spector
Owner, Bellmade
5.0
"Goodspeed is very responsive, and they try their best to put themselves in the shoes of their clients."
Yassine Larbi
Founder, Stratverse
5.0
Loved by Entrepreneurs. Loved by Enterprises.
Businesses of all sizes trust Goodspeed to launch and grow their product
"Goodspeed listened to my needs and worked hard to get it done. They were fast and very helpful."
Kim Westerlund
CEO, The Branding Table
5.0
"They understood the problem I was trying to solve with my app."
Robert Lo Bue
CEO, Oxmore
5.0
"They work quickly and flexibly on a very tight timeline."
Erik Muckenschnabel
Product Lead, IT Services Startup
5.0
"Goodspeed is highly dedicated to providing the best experience possible for us."
Vincent Moser
Venture Developer, FoundersLane
5.0
"They're driven and experienced individuals who manage their team of remote engineers very effectively."
Charles Oxley
Director, Move
5.0
"It was great to see how fast they were able to ramp up our project and understand what we were trying to build."
Michael Kawas
Founder & CEO, GameU
5.0
"It was the best project management service I've experienced working with third-party developers or agencies."
Alex Rainey
Founder, My AskAI
5.0
"Their speed and ability to produce what was needed through no code was impressive."
Eric Spector
Owner, Bellmade
5.0
"Goodspeed is very responsive, and they try their best to put themselves in the shoes of their clients."
Yassine Larbi
Founder, Stratverse
5.0
Loved by Entrepreneurs. Loved by Enterprises.
Businesses of all sizes trust Goodspeed to launch and grow their product
"Goodspeed listened to my needs and worked hard to get it done. They were fast and very helpful."
Kim Westerlund
CEO, The Branding Table
5.0
"They understood the problem I was trying to solve with my app."
Robert Lo Bue
CEO, Oxmore
5.0
"They work quickly and flexibly on a very tight timeline."
Erik Muckenschnabel
Product Lead, IT Services Startup
5.0
"Goodspeed is highly dedicated to providing the best experience possible for us."
Vincent Moser
Venture Developer, FoundersLane
5.0
"They're driven and experienced individuals who manage their team of remote engineers very effectively."
Charles Oxley
Director, Move
5.0
"Goodspeed is very responsive, and they try their best to put themselves in the shoes of their clients."
Yassine Larbi
Founder, Stratverse
5.0
"Their speed and ability to produce what was needed through no code was impressive."
Eric Spector
Owner, Bellmade
5.0
"It was the best project management service I've experienced working with third-party developers or agencies."
Alex Rainey
Founder, My AskAI
5.0
"It was great to see how fast they were able to ramp up our project and understand what we were trying to build."
Michael Kawas
Founder & CEO, GameU
5.0
Frequently Asked Questions
Frequently Asked Questions
Got any questions?
Got any questions?
We’re outgrowing our current legacy SaaS for property management. How quickly can you build a scalable app that fits our needs?
We prioritize speed without sacrificing quality. After understanding your core requirements, we typically deliver a Minimum Viable Product (MVP) within 6-8 weeks. This approach lets you start benefiting immediately while we iterate based on real user feedback, ensuring the app scales with your business and adapts to evolving needs.
Can you build apps that our clients or tenants can use directly, like booking viewings or submitting maintenance requests?
Absolutely. We specialize in client-facing progressive web apps and mobile apps that offer smooth, intuitive experiences. Whether it’s scheduling property tours, submitting maintenance tickets, or accessing documents, we design these tools to boost engagement and reduce manual overhead for your team.
Our internal ops are complex and involve multiple teams. How do you ensure clarity and ownership in the app you build?
We start by mapping out your workflows and identifying clear ownership for each process within the app. Our UX design focuses on clarity—making sure each user role sees exactly what they need with intuitive navigation. Plus, we work closely with your ops leads to embed strategic input, so the app supports your organizational structure rather than complicating it.
We don’t have much developer bandwidth. How hands-on will we need to be during development?
We understand limited dev resources are common. Our process is designed to minimize your team’s technical involvement. We handle the heavy lifting—architecture, coding, testing—while keeping you updated and involved in key strategic decisions. This way, you retain control without the day-to-day development burden.
What about vendor lock-in? Can we own the code or easily switch providers if needed?
We build with ownership and flexibility in mind. You get full access to the source code and documentation. Since we don’t rely on proprietary platforms or cloud lock-ins, you can host and maintain the app independently or with another partner if you choose. Our goal is to empower your team, not trap you.
Do you support integrations with existing real estate platforms or CRMs?
Yes, we can integrate your app with popular CRMs, listing services, payment gateways, and other tools you already use. Whether through APIs or custom connectors, we ensure your new app fits smoothly into your existing tech ecosystem, avoiding data silos and duplications.
How do you ensure the app’s UX is clean and intuitive for both internal users and clients?
Our design process emphasizes simplicity and clarity, informed by user research and best UX practices. We prototype early and involve your team and clients in usability testing to catch friction points. The result is a polished interface tailored to real user needs, not just feature checklists.
Can you build progressive web apps (PWAs) for real estate agents who are often on the go?
Definitely. PWAs are a great fit for real estate pros who need fast, offline-capable access on any device without forcing app store installs. We build PWAs that load quickly, work offline or on flaky connections, and feel just like native apps—perfect for agents in the field.
What’s your approach to scaling the app as our real estate business grows?
We design apps with modular architecture and scalable infrastructure from day one. This means as you add more users, properties, or features, performance stays smooth. We also provide strategic guidance on prioritizing features and scaling ops, so your app evolves alongside your business without costly rewrites.
How do you handle data security and compliance, especially with sensitive client and property info?
Security is a top priority. We implement industry-standard encryption, secure authentication, and regular audits. We also help ensure your app complies with relevant regulations like GDPR or CCPA, depending on your market. Your data—and your clients’ trust—are always protected.
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Get in touch
Ready to Build Smarter?
Explore how we can turn your idea into a scalable product fast with low-code, AI, and a battle-tested process.
Don't need a call? Email harish@goodspeed.studio
We’ve created products featured in
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.
Goodspeed is a top-rated no-code/low-code and Bubble agency with 200+ custom internal tools and SaaS products delivered. Our team combines product strategy, AI, and Bubble to build clean, scalable software fast and at a fraction of the cost.