We kicked off with a discovery sprint to bring clarity to the chaos. Two collaborative workshops helped define audiences, uncover needs, and map out a structure that balanced the marketplace. From there, we created low-fidelity wireframes and a full content framework to shape every page. We worked with RecruitU’s team to define benefits, identify content gaps, and focus the messaging - especially for their B2B clients, where clarity and polish matter most. With structure locked in, we moved into UI design in Figma. RecruitU didn’t have product screenshots available — so we built them ourselves. We studied the product, recreated screens, and designed over 20 polished mockups to visually explain the student and employer experience. Where needed, we simplified, abstracted, and stylised the UI to keep things elegant and evergreen. We built the site in Framer - seven responsive pages including homepage, student and employer flows, company and legal pages, CMS blocks, a blog, a custom form, and animation work. We added scroll effects, iconography, and a lightweight hero animation to show the product flow without needing live video. Throughout, we worked as an extension of their team: coaching, adapting, suggesting better solutions. When they needed content - we helped shape it. When they needed design - we made it happen. All while keeping pace with their tight timeline.