The founders weren't too familiar with Framer. Our job was to demystify the platform and show how it could give them control. No more waiting on developers; they could update copy and publish instantly. With clarity on goals, we moved into design. Daily Body Coach already had wireframes, so we built multiple Framer versions of the hero section - some close to the structure, others bolder with space, motion, and elevated typography. By going wide early, the team could react quickly and refine their preferences. Social proof was a priority. We made room for PR logos, founder backers, and a clean testimonials section with real photos. At the same time, we integrated the tools that mattered: Calendly overlays for frictionless bookings, Beehiiv for email capture, and a Ghost-powered blog restyled to match the new brand. This way, they kept the newsletter functionality they liked. Animations were handled with care. Too much would feel gimmicky, too little would undersell the brand. Together, we struck the right balance: subtle, slick transitions that made the site feel alive without getting in the way. Every step was collaborative. Feedback flowed through Loom videos, test links, and ClickUp tasks, with daily adjustments to spacing, hierarchy, and responsiveness. By launch, what had started as a quick-and-cheap placeholder had become a site that looked and felt premium - exactly what the team needed.