The challenge was clear: create a site that showed professionalism, scale, and credibility without slipping into unnecessary flash. GetScope’s audience is enterprise buyers, often senior decision-makers in their fifties, for whom clarity and trust matter more than trend-driven design. We began by mapping the content that would matter most to this audience: a homepage that captured the core value proposition, features that showed the product’s depth, case studies that proved impact, and supporting pages that positioned GetScope as an established, reliable player. From there, we designed a system in Figma that was clean, modular, and repeatable - a foundation the team could easily expand as they grew. In development, we built in Framer to unlock flexibility. A structured CMS meant the marketing team could update case studies, add new client logos, or publish blog content without developer intervention. The design system was built to be scalable, so new pages could be added quickly while maintaining consistency. Throughout, the process was fast-paced and collaborative. We worked in tight sprints, delivering multiple design iterations for feedback and refining layouts in real time. The result was a site that looked confident, credible, and enterprise-ready.