A website migration with us starts from $10,000 and usually goes live in about 5 weeks, with 30 days of monitoring after launch. Freelance web designers on Upwork have a median hourly rate of $15 to $30, and web design companies shortlisted on Clutch typically charge around $100 to $149 an hour, with an average reviewed project of $38,105. The very low quotes you will also see are usually pricing a content transfer, not a rebuild with redirects, on-page SEO, QA and monitoring.
Updated 10 Nov 2026. Prices checked against our pricing page, Upwork, Clutch, Framer and Webflow’s published figures, and Google’s guidance on site moves.
What it costs, by route
The same job can be quoted as a weekend of work or as a full website rebuild. Use the table to read the number against what you are actually buying.
Option | What it costs | The catch | Best for |
Do it yourself | The new platform plan and your time | This is where the worst search losses happen, because the redirect and on-page work is easy to skip. | A small site with little search traffic to lose |
Freelancer | A median of $15 to $30 an hour on Upwork. CMS theme work is often $20 to $50+ an hour, and a full custom build $45 to $75+ an hour. Upwork expects anything from 10 hours for a very small design project to several dozen hours for a large custom one. | SEO protection depends on one person’s habits. | A straightforward marketing site |
Web design firm | Around $100 to $149 an hour on Clutch, with an average reviewed project of $38,105. Clutch also notes that most reviewed projects cost under $10,000, so the average is pulled up by a smaller number of large builds. | Ranges widely. Ask what is named in the scope. | A larger rebuild with a team |
Senior studio | Goodspeed: a Migration from $10,000, a Signature Site from $10,000, a Landing Page from $2,500. Live in about 5 weeks for a Migration, then 30 days of monitoring. See our pricing page. | Higher up front than a content transfer. | Funded companies with traffic and brand on the line |
The hourly numbers only mean something next to the hours. A $25 an hour freelancer who bills 200 hours is not a cheap migration. And a $500 quote can be real, if all it covers is moving pages and pointing the domain.
One word, two jobs
A migration quote can describe two different pieces of work.
A content transfer moves what is already there: pages, posts and the domain. It is fine for a tiny site with little search traffic to lose.
A rebuild keeps that work and adds design, a complete 301 redirect map, on-page SEO, staging QA and monitoring after launch. For a funded company with search traffic, this is almost always the job you actually need.
Compare what is included before you compare the number.
What moves the number
Six things explain almost the whole price. Use them to read any quote.
Driver | Pushes the price up when | What to ask |
Page count and content volume | Hundreds of posts, many templates, every URL to map | How many URLs and templates are in scope? |
Redesign or straight port | You redesign while you move, which most teams leaving WordPress, Webflow or Wix do | Which pages are redesigned and which are ported as they are? |
Functionality | Memberships, gated content, CRM and automation integrations, calculators, several languages | Which features need to be rebuilt, and with what? |
Content structure | Several content types, deep taxonomies or custom fields to remap | How does each post type and field map to the new CMS? |
SEO protection | Traffic and backlinks worth keeping | Is the redirect map a named deliverable? |
Who does the work | Senior design, build and SEO in one team | Who owns the redirects and the launch week? |
Most of these start from the URL list. Our free migration planner reads your sitemap, groups every URL by type and shows which keep their path and which need a 301.
What a proper quote must name
If a quote does not list these as deliverables, it is pricing a content transfer, however it is worded.
Deliverable | Why it matters | If it is missing |
URL audit with traffic and backlinks | Shows which pages carry rankings and links | Nobody knows what is at risk until it is gone |
A complete 301 redirect map | Every changed URL forwards to its closest new page | Links and rankings hit 404s |
On-page SEO carried over | Titles, descriptions, headings, alt text and schema survive | Years of on-page work are dropped |
Staging QA | Forms, links and redirects checked before launch | Broken pages in front of real traffic |
Post-launch monitoring | 404s, indexing and rankings watched in the first weeks | A slow leak nobody notices for a month |
Google’s own guidance for a site move with URL changes is to use permanent redirects (301 or 308), keep them in place generally at least 1 year, and expect search visibility to fluctuate for a while during the move. A quote that does not plan for that year is missing part of the job.
Our prices and timelines
We price a migration as the website build it is, from the same published price list as any new site:
Project | Price | Timeline |
Landing Page | From $2,500 | 5 working days |
Tune-Up | From $5,000 | 2 weeks |
Signature Site | From $10,000 | 3 to 6 weeks |
Migration | From $10,000 | About 5 weeks, then 30 days of monitoring |
Embedded Team | From $2,000 a month | Rolling monthly |
Most first builds land between $15,000 and $25,000. Current prices are always on our pricing page. Every migration includes the audit, the redirect map, on-page SEO and the launch weeks, because a migration without them is not one.
The route you are leaving changes the work, not the starting price. We plan WordPress to Framer, Webflow to Framer and Wix to Framer the same way: audit first, then a fixed quote. For Waste Logics we moved the site from WordPress to Framer with no rankings lost. Five weeks after launch, organic search sessions were up 44% on the five weeks before, and visits from AI tools had doubled. We also moved HighPath from Wix to Framer in six weeks, and Bent Pixels from Webflow to Framer in six weeks.
If you are still choosing a partner, see our list of the best website migration agencies, or start with the glossary entry on website migration.
What it costs to run afterwards
The migration is a one-time cost. The platform is recurring, and small next to the rebuild.
Platform | Plan most marketing sites need | Billed annually | Seats |
Framer | Pro, which includes 10 CMS collections | $30 a month ($360 a year), checked 10 Nov 2026 against Framer pricing. | Editors are $20 a month. Content Editors are $10 a month. A Framer Pro or Enterprise Expert on your project gets a free editor seat. |
Webflow | Premium, which includes 20,000 CMS items and 40 collections | $25 a month billed annually, or $39 a month billed monthly, as set out in Webflow’s May 2026 plan update. | Workspace seats are billed separately. Check the live Webflow pricing page for current seat fees. |
Those running costs should not drive the platform choice. The rebuild decides how your site works for years.
The cheap migration is often the expensive one
If organic search drives a real share of your pipeline, a migration that drops your rankings is a revenue event, not a line item. Teams that save a few thousand dollars on a budget move often spend months, and more than they saved, trying to win the traffic back.
Budget in this order:
Scope honestly: URL count, redesign or port, functionality and content structure.
Name the SEO deliverables in writing: audit, redirect map, on-page SEO, QA and monitoring.
Add the platform plan. A few hundred dollars a year should not drive the decision.
Weigh lost traffic against the saving. For most funded companies, doing it properly wins by a wide margin.
Match the partner to the stakes. DIY or a freelancer for a low-stakes site, a senior team when traffic and brand are on the line.
When you want a scoped number for your own site, book a call or run the migration planner first.
Get a scoped number first
Run the migration planner to see which URLs keep their path, or book a 20-minute call and we will quote a fixed price after the audit.
Frequently asked questions
How much does a website migration cost?
Why do website migration quotes vary so much?
What should a website migration quote include?
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Can I migrate my website myself?
How much do Framer or Webflow cost to run after a migration?
Will a website migration hurt our SEO?
What does a WordPress, Webflow or Wix to Framer migration cost with Goodspeed?
Harish Malhi
Founder of Goodspeed
Harish Malhi is the founder of Goodspeed. He left Google in 2019 to build his own product, and started Goodspeed to give other founders the same head start. Today the studio designs and builds websites and the whole digital experience around them for funded tech companies, at the moments that matter: a raise, a launch, a press cycle. Goodspeed is a Framer Enterprise Expert, was Bubble’s Agency of the Year in 2024, and has shipped 300+ products, including launch pages for an NVIDIA-backed AI lab and a Webby-nominated site for a Boeing-backed aviation company. It holds a 5.0 rating from 46 reviews on Clutch.
