Agency of the Year

5.0

Enterprise Agency

Marketing Attribution Dashboards for Media Companies

Measure ad performance across channels, optimize placements, and increase engagement using real-time attribution dashboards.

Agency of the Year

5.0

Enterprise Agency

8 founders booked a call this week

We’ve created products featured in

2x Cheaper

10x Faster

200+ Products Launched

100% 5* reviews on Clutch

Our Services

End-to-End Media Visibility

We build dashboards that unify ad spend, viewer engagement, and revenue data in real time.

Fragmented Data Sources

OTT and media companies grapple with fragmented data scattered across multiple platforms such as DSPs, CDNs, CRM systems, and social channels. Manual workflows to consolidate this data are time-consuming and error-prone, leading to inconsistent attribution results and decision delays. Existing tools often fail to unify these heterogeneous data streams in a scalable way, causing marketers to rely on partial insights that waste budget and miss optimization opportunities. This fragmentation also increases compliance risks as data lineage and audit trails become difficult to maintain, especially under evolving privacy regulations.

Slow Reporting Cycles

Marketing teams in OTT face lengthy reporting cycles due to manual extraction, transformation, and loading (ETL) processes. These outdated workflows cause delays of days or weeks before actionable insights are available, undermining the ability to react swiftly to audience behavior changes. Current tools often lack automation or real-time data integration, forcing marketers to spend excessive time on data wrangling instead of strategic analysis. This inefficiency results in missed optimization windows and increased operational costs, limiting the agility needed in fast-paced media environments.

Cross-Platform Impact Mapping

Traditional attribution models struggle to accurately assign credit across complex OTT user journeys involving multiple devices and platforms. Manual adjustments and simplistic last-click models introduce bias and obscure true marketing impact. Current tools lack advanced AI-driven methodologies that can dynamically adapt to evolving consumer behavior. This results in suboptimal budget allocation, wasted ad spend, and reduced campaign performance. Furthermore, inaccurate attribution hampers executive trust and creates friction between marketing and finance teams, complicating cross-functional alignment.

Privacy-Embedded Attribution

OTT providers must navigate stringent privacy regulations like GDPR, CCPA, and COPPA while handling vast amounts of user data. Manual compliance tracking and fragmented data flows increase the risk of violations and costly fines. Existing marketing attribution tools often lack embedded privacy controls and audit capabilities tailored for media workflows. Without integrated compliance features, teams face operational overhead and delayed time-to-market. Ensuring data governance and user consent management within attribution processes is critical but underserved by current solutions, putting brand reputation at stake.

Collaborative Attribution Workflows

Marketing, analytics, finance, and product teams in OTT ecosystems often rely on disconnected tools and spreadsheets for attribution insights, leading to siloed knowledge and duplicated efforts. Manual handoffs and inconsistent data interpretations slow down campaign adjustments and strategic planning. Current dashboards rarely support collaborative workflows or contextual commentary, making it difficult to align stakeholders on marketing effectiveness. This inefficiency reduces the speed and quality of decision-making, ultimately impacting revenue growth and competitive advantage in a rapidly evolving media landscape.

Ready to replace chaos with clockwork?

See How We Work

Custom internal tools & lightweight SaaS products

that actually fit your business

How We Automate

Automated Cross-Channel Analytics

We integrate DSPs, CRMs, and content metrics to automate ROI tracking for every campaign.

Unified Data Integration

Before automation, OTT marketers manually aggregated data from disparate systems, causing delays and errors. Our Marketing Attribution Dashboards automate data ingestion from all relevant sources, normalizing and unifying datasets into a single platform. This consolidation reduces manual effort by over 70%, delivers consistent attribution metrics, and provides a holistic view of campaign performance. Stakeholders access real-time, cross-channel insights enabling faster, data-driven decisions. The automation also improves auditability and compliance by maintaining a transparent data lineage, dramatically reducing operational risks in complex media environments.

Accelerated Reporting Workflows

Previously, reporting cycles took days or weeks due to manual ETL and spreadsheet-based analysis. Our solution automates data processing pipelines and dashboard refreshes, delivering up-to-date attribution reports in near real-time. Marketing teams reduce report generation time by 80%, freeing resources for strategic campaign optimization. Automated alerts and customizable views enable immediate identification of performance anomalies. This accelerated workflow empowers OTT marketers to respond dynamically to audience trends and optimize spend efficiently, transforming reactive processes into proactive growth drivers.

Advanced Attribution Modeling

Manual attribution models often relied on simplistic rules that failed to capture OTT user complexity. Our dashboards integrate AI-powered multi-touch attribution algorithms that analyze cross-device and multi-platform interactions with high precision. This automation increases attribution accuracy by up to 30%, improving budget allocation and campaign ROI. Marketers gain deeper insights into the true impact of each channel and touchpoint, enabling data-driven investment decisions. The solution continuously learns from new data, adapting models to evolving consumer behavior and media consumption patterns for sustained performance gains.

Embedded Compliance Controls

Compliance tracking was traditionally fragmented, requiring manual audits and risking regulatory breaches. Our dashboards embed privacy and consent management features directly into attribution workflows, ensuring data is processed according to GDPR, CCPA, and other regulations. Automated compliance reports and audit trails reduce risk and administrative overhead by 60%. This integration provides peace of mind for OTT providers while maintaining marketing agility. Teams can confidently leverage user data for attribution insights without compromising privacy or incurring penalties.

AI-powered

AI That Predicts Audience Impact

AI analyzes trends, identifies engagement spikes, and forecasts ad performance outcomes.

AI-Driven Multi-Touch Attribution

Our dashboards leverage AI to dynamically assign credit across complex OTT user journeys involving multiple devices and channels. This advanced modeling surpasses traditional last-click methods by learning patterns from historical data and adapting to new behaviors. Integrated seamlessly with your data pipelines, it delivers up to 30% more accurate ROI insights. Marketers gain deeper understanding of channel contributions, enabling smarter budget allocation and improved campaign performance.

Anomaly Detection and Alerts

AI algorithms continuously monitor attribution data to detect anomalies such as sudden dips in performance or unusual spend patterns. Integrated alerting mechanisms notify teams in real-time, allowing immediate investigation and remediation. This proactive feature reduces downtime and wasted budget by up to 25%, ensuring campaigns stay on track and deliver expected outcomes.

Predictive Performance Forecasting

Using historical attribution and campaign data, AI-powered forecasting models predict future campaign outcomes and budget impacts. This enables OTT marketers to simulate scenarios and optimize spend before launch. Integrated within the dashboard, this feature improves planning accuracy by 35%, driving more effective marketing strategies and higher returns.

Automated Data Normalization

AI automates the cleaning, deduplication, and normalization of heterogeneous data streams from various OTT and media platforms. This reduces manual data preparation efforts by 70% and increases data reliability. The feature integrates behind the scenes, ensuring consistent and accurate inputs for attribution calculations, enhancing overall dashboard trustworthiness.

Success Stories

See How Our Custom Tools Run Real Businesses

200+ Launches. 5-Star Results. Countless hours saved for teams.

Bellmade

Legacy App Rebuilt

12h/week

Revenue Lift

+20%

A redesigned tool with clean UX saves the founder's time and earns more.

Clean UX Design

Freeholder

Platform Migration

Project Time

8 weeks

Time Saved

10h/week

From spreadsheet chaos to one clean platform. Thanks to a custom tool that was tailor-made for their workflow.

Spreadsheet to Platform

Bunker Ex

Task Automation

Delivery Time

1 Month

Time Saved

10h/week

A custom-built mobile app ended support calls and gave clients real-time status updates.

Mobile App + Real-time Updates