How to Get Cited by ChatGPT: 7 Steps for B2B Websites

Why getting cited by ChatGPT matters for B2B

When a buyer asks ChatGPT which agency, tool or platform to shortlist, the answer names a handful of companies and links to a few pages. If your site is not one of them, you are not in the conversation, however good your Google rankings are.

The good news is that the pages AI tools like to cite are the same pages buyers like to read: clear answers, real evidence and current information.

How does ChatGPT choose which websites to cite?

When ChatGPT searches the web for an answer, it pulls a set of pages, then quotes and links the ones that answer the question most directly and look trustworthy. A page that buries the answer under three paragraphs of introduction, or makes claims with no evidence, is easy to skip. A page that answers in the first two sentences and backs it up with names, numbers and dates is easy to quote.

7 steps to get your B2B website cited by ChatGPT

1. Put the answer first

Start each page with a two or three sentence answer to the question it targets. Then expand. This is the single biggest change most B2B sites can make.

2. Build pages around the questions buyers ask

Buyers ask specific questions: which tool for their industry, which option for their role, what it costs. Pages by industry, role and need give AI tools a precise page to cite instead of a generic homepage.

3. Use named proof, not adjectives

Client names, numbers and dates are quotable. “Trusted by leading companies” is not. Every claim on a key page should point to something specific.

4. Keep pages fresh and show it

Show an updated date on key pages and refresh them monthly. Pricing, product and comparison pages go stale fastest, and they are the ones buyers ask about most.

5. Add structured data

Add FAQ and Article schema markup with an author and a modified date. It helps engines understand who wrote a page, when it changed and which questions it answers.

6. Make every page crawlable

Fast, clean pages with a sitemap, no blocked content and text that loads without needing a login or a script to run. If a crawler cannot read the page, it cannot cite it.

7. Write titles that say exactly what is inside

A title like “Pricing: from $2,500, live in five working days” reads as the answer. A title like “Simple, transparent pricing” reads as a slogan. Agents pick the first.

Is ChatGPT SEO different from regular SEO?

Less than the new names suggest. Answer engine optimization (AEO), generative engine optimization (GEO) and LLM SEO all describe the same job: making your pages the easiest ones to quote. The foundations are still good SEO. What changes is the format and how you measure it.

What happened at Waste Logics

We rebuilt Waste Logics on Framer with pages by industry, role and need. Five weeks after launch, visits from AI tools such as ChatGPT had doubled and organic search sessions were up 44%.

The move from WordPress was a full migration with a redirect map, so 0 rankings were lost along the way. Better AI visibility did not cost them their Google traffic.

How to check if ChatGPT cites your website

Test it yourself every week. Ask ChatGPT and Gemini the questions your buyers ask, such as which software or agency to use for your category. Note who gets named and which pages are cited, then fix the gaps.

Then check your analytics for visits referred by AI tools. If the number is flat while competitors keep getting named, the pages are the problem, not the prompt. You can also run our free agent-ready check on any page.

What usually stops B2B websites being cited?

Most of the sites we audit are not invisible because of one big mistake. It is a handful of small ones that add up.

The answer is hidden. The page opens with a mission statement or a hero slogan, and the actual answer sits halfway down.

One page tries to answer everything. A single services page covering every industry gives an AI tool nothing specific to quote.

The proof is vague. Logos with no story, testimonials with no names, results with no numbers.

The content is stale. Last year’s pricing, old screenshots and no visible update date make a page look unreliable.

The platform fights you. If adding a new page or FAQ needs a developer, the pages buyers ask about never get written. That is often the real reason to rebuild or migrate.

Do you need an agency for AI search optimization?

Not always. If your site is on a platform your team can edit, the seven steps above are work your marketing team can do in-house, one page at a time.

Bring in help when the platform itself is the blocker, or when you need the pages, structure and structured data done properly before a launch or raise puts eyes on the site.

Where to start

Begin with your pricing, product and comparison pages. They answer the questions buyers ask most, so they are the most likely to be cited.

If your site was thrown together with an AI builder and none of this was set up, read when an AI-built website stops being enough. We also take on AEO and GEO work on its own, quoted on scope. See our pricing for the fixed-price options.