You raised, launched or rebranded and the site still looks like the seed deck. Before you brief anyone, here is what a redesign actually costs, how long it takes and what drives the number.
How much does a website redesign cost?
A full startup website redesign with us starts from $10,000, and most land between $10,000 and $40,000. The price is fixed once scope is agreed, so the number you sign is the number you pay. Smaller jobs cost less: a single landing page starts from $2,500 and a Tune-Up of an existing site is a fixed $5,000.
Website redesign prices by situation
Situation | Package | Price | Time |
|---|---|---|---|
Raised, launched or rebranded | Signature Site | From $10,000 | 3 to 6 weeks |
A launch or event already has a date | Landing Page | From $2,500 | 5 working days |
Close, but not CMO-ready | Tune-Up | $5,000 fixed | 2 weeks |
Team cannot update the current build | Migration | From $10,000 | About 5 weeks |
One designer holding everything | Embedded Team | From $2,000/mo | Rolling monthly |
Each package has its own page: Signature Site, Landing Page, Tune-Up, Migration and Embedded Team. Current prices are always on the pricing page.
What drives the cost of a website redesign
Page count, and how many of those pages are unique layouts rather than repeats.
How much copy and content you already have. You supply the copy and we restructure and edit it, so a team with a clear story moves faster.
CMS depth: a blog, case studies, careers or resources each add collections and templates.
Integrations such as HubSpot, forms and analytics.
How fast feedback comes back.
Brand work, illustration and product animation, which add time and cost.
What costs extra
Some work sits outside a website build and is quoted on scope: brand identity, pitch decks, launch videos and AEO/GEO work to get the site cited by AI search tools. If you need any of these alongside the redesign, ask for them in the first conversation so they are in the fixed price rather than added later.
How payment works
Half up front and the rest at launch, on a fixed price agreed before work starts. You own everything on final payment. If you add something new partway through, we quote it separately before any work starts. If you started with a paid audit, that fee comes off the build.
Fixed-price projects can also stop at a milestone. You pay for the work done and keep what has been delivered. After launch you get 30 days of cover for fixes.
How long does a website redesign take?
A full site takes three to six weeks. A landing page takes five working days. Where you land in that range depends mostly on page count, content readiness and feedback speed, not on design ambition.
Project | Scope | Time to launch |
|---|---|---|
Landing Page | One page, one goal | About five working days |
Tune-Up | Fixes to an existing site | Two weeks |
Signature Site | Full site redesign | Three to six weeks |
Migration | New platform, rankings protected | About five weeks, then 30 days of monitoring |
GetScope | Enterprise-ready site | 14 days |
HighPath, Bent Pixels, Recruit-U | Full sites | Six weeks each |
Wisk | Webby-nominated site | Two months |
Website redesign timeline, week by week
Week one: a real designed page on staging, so you react to the actual site rather than a slide. Weeks two to four: the rest of the pages, CMS and content. Final week: QA, redirects and launch. HighPath and Bent Pixels each went live in six weeks, and Wisk went to a Webby-nominated site in two months.
What slows a redesign down
Three things push a timeline out more than anything else: copy that arrives late, feedback rounds that take a week instead of a day, and new pages added halfway through. If you have a fixed date, lock the story and the page list first and hold new ideas for after launch.
Will a redesign hurt your SEO?
It does not have to. Keep URLs where you can, redirect every one that changes and carry over titles and metadata. We cover the full process in our website migration SEO checklist.
When is it time to redesign?
Not on a calendar. Redesign when the site no longer matches the company behind it: after a raise, before a launch, during a rebrand, or when the person who built it can no longer take it forward. If a date is already set, read how to get your website ready before a funding round, launch or press.
How to plan a website redesign budget
Work backwards from the moment the site has to be ready for, not from a number you picked first.
Name the date and the moment: a raise, a launch, a press cycle or a paid campaign. That sets which package is realistic.
List the pages new visitors will actually open. For most startups that is the homepage, product or solution pages, proof, about and contact.
Check what content exists. Finished copy and real customer proof cut both time and cost.
Decide what your team must edit after launch, such as a blog, case studies or careers. That sets CMS depth.
Ask for a fixed price against that page list, with design, build, CMS, SEO, analytics and handover all included.
What should be in scope
Design, build, CMS, responsive breakpoints, technical SEO, analytics, form and CRM wiring, training and handover. If a quote leaves any of these out, ask what it costs to add them. If you are still deciding who should do the work, compare a freelancer, agency or in-house hire for a startup website.
Get a fixed number first
Try the pricing calculator for a ballpark in 30 seconds, or book a 20-minute call and we will give you a fixed scope.
Frequently asked questions
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Harish Malhi
Founder of Goodspeed
Harish Malhi is the founder of Goodspeed. He left Google in 2019 to build his own product, and started Goodspeed to give other founders the same head start. Today the studio designs and builds websites and the whole digital experience around them for funded tech companies, at the moments that matter: a raise, a launch, a press cycle. Goodspeed is a Framer Enterprise Expert, was Bubble’s Agency of the Year in 2024, and has shipped 300+ products, including launch pages for an NVIDIA-backed AI lab and a Webby-nominated site for a Boeing-backed aviation company. It holds a 5.0 rating from 46 reviews on Clutch.
