What is a pricing page?
A pricing page tells people what a product or service costs, who each option is for, and what to do next. How Goodspeed designs one, and the figures we publish ourselves.
Founder of Goodspeed
A pricing page is the page that answers "what does this cost?" It should state the options, who each option is for, what is included, and how a buyer starts. On a product site that often means plans and a comparison. On a services site it often means starting figures, a note on what changes the scope, and a way to book a call.
It is one of the highest-intent pages on a marketing site, so it has to be honest, fast and easy to update. It sits next to landing pages and to conversion rate optimisation, because a vague or outdated price is a common reason a serious buyer leaves.
Why does a pricing page matter?
Buyers look for a number. If they cannot find one, they invent a story about you being expensive, cheap, or not confident enough to say. If the number they find is out of date, or missing what is included, the sales conversation starts with a correction. A clear page also saves your team from answering the same email every week.
Published prices must be prices you will stand by. Do not invent a range, a discount or a "typical project" figure you cannot defend.
How does Goodspeed handle pricing pages?
We treat the pricing page as a designed product page, not a leftover table. The first screen states the offer and the starting figures. Each option says who it is for. The next step is visible. Your team should be able to edit the figures later without a developer sitting next to them. We also plan the URL so it can stay stable if the page is redesigned.
Our own public figures, for anyone comparing: builds from $10,000, a landing page from $2,500, Embedded Team from $2,000 a month, Tune-Up $5,000, migration from $10,000. The live detail is on our pricing page.
What does a typical pricing page look like in practice?
A services company has pricing buried in a PDF and a page that says "get in touch for a quote". We put starting figures and the included scope on a public page, add a short note on what moves a project into a custom quote, and link that page from the main nav and from the product pages. The team can update a number in the CMS the day a package changes.
What are the common mistakes?
- Hiding all figures, then wondering why qualified buyers do not enquire.
- Publishing prices that the sales team no longer uses.
- Comparing plans on features the buyer does not care about, and leaving "who this is for" unsaid.
- Making the page so hard to edit that the figures fall behind.
- Inventing social proof or discounts to dress the table.
Common questions
What is a pricing page?
A pricing page is the page that tells a potential customer what your product or service costs, who each option is for, and what to do next. It should answer the price question honestly, not hide it behind a slogan.
Should every company publish prices?
Not always. Some work is scoped after a conversation. If you do publish prices, they should be real figures you will stand by, with a clear note on what is included and what is quoted after a call.
Where should a pricing page sit on the site?
In the main navigation, or a click away from it, and linked from the product and landing pages that create the question. Hiding it in the footer usually means people will email you only to ask what it costs.
What does Goodspeed publish on its own pricing?
Agency and website builds start from $10,000, a landing page from $2,500, an Embedded Team from $2,000 a month, a Tune-Up at $5,000, and a migration from $10,000. The detail is on our pricing page. We do not invent discounts or project counts next to those figures.
Which related terms should you read next?
You can also browse the glossary, the resources hub, try the migration planner, or book a call.
About the Author
Founder of Goodspeed
Harish Malhi is the founder of Goodspeed. He left Google in 2019 to build his own product, and started Goodspeed to give other founders the same head start. Today the studio designs and builds websites and the whole digital experience around them for funded tech companies, at the moments that matter: a raise, a launch, a press cycle. Goodspeed is a Framer Enterprise Expert, was Bubble’s Agency of the Year in 2024, and has shipped 300+ products, including launch pages for an NVIDIA-backed AI lab and a Webby-nominated site for a Boeing-backed aviation company. It holds a 5.0 rating from 46 reviews on Clutch.
