Resources
Resources for teams planning a website rebuild
What we have learned designing, moving and looking after marketing websites: free tools, migration guides, platform comparisons and plain-English definitions. Use this hub to find the page you need, then come back when the next question appears.
If you already know you need a scoped project rather than an article, book a call. Website builds start from $10,000. Landing pages start from $2,500. Migrations start from $10,000.
Tools
Website Cost Calculator
Seven quick questions and a ballpark price for your new site, in about 30 seconds.
Estimate your site
Website Migration Planner
Enter your site and where it’s moving. See which URLs keep their path and get the redirect map.
Plan your migration
Agent Readiness Check
Scan your site to see whether ChatGPT, Claude and AI agents can find, read and use it.
Check your site
Framer QA Check
Audit any published Framer site for accessibility, SEO, speed, image weight and structured data.
Run the audit
Migrations
Website migration services
The commercial overview, from $10,000, including the audit, the signed-off map and 30 days of monitoring.
Open the service
SEO migration checklist
67 steps, from benchmark to the first 30 days after launch.
Open the checklist
Move a website without losing rankings
The narrative version of the method, written for the person who owns the site.
Read the guide
How much a website migration costs
What sits in a proper quote, and what a cheap one usually leaves out.
Read the guide
Comparisons
Goodspeed compared to the alternatives
Studio versus freelancer, in-house and AI builders, before you write the brief.
Compare routes
Website platform comparisons
A hub of platform compares, including the journal posts that already exist.
Browse the compares
Webflow vs WordPress
Who can edit it, CMS structure, speed, security, cost, and when a move to either (or off both) makes sense.
Read the comparison
Squarespace vs WordPress
When a template is enough, when WordPress still fits, and when to leave both.
Read the comparison
Wix vs WordPress
A straight Wix vs WordPress compare, not the existing Wix vs Framer journal post.
Read the comparison
Astro vs Webflow
When to stay on Webflow, and when a faster, code-owned front end is the better path.
Read the comparison
Framer vs Webflow
A design-led builder compared with a structured visual CMS, including who edits the site.
Read the comparison
Framer vs WordPress
When a visual builder is enough, and when a large editorial operation still needs WordPress.
Read the comparison
Astro vs WordPress
When a lighter code front end is a better fit than staying on WordPress.
Read the comparison
Framer vs Next.js
A specialty compare between a visual canvas and an application framework. Read this last.
Read the comparison
Glossary
Website buyer’s glossary
The A to Z of terms that come up when you brief a rebuild or a migration.
Browse the glossary
What a proper move includes, from the URL inventory to the 30 days after launch.
Read the term
Website redesign
When a redesign is the job, and when the real work is a platform change.
Read the term
Headless CMS
A content system that feeds the front end, without locking you to one page builder.
Read the term
Content management system
The software your team uses to edit and publish the site, and how to choose one that fits how you work.
Read the term
Canonical URL
The official address for a page when the same content can be reached at more than one URL.
Read the term
Redirect map
The signed-off list that pairs every important current URL with its destination on the new site.
Read the term
Technical SEO
The crawl, index and speed work that decides whether a strong page can actually be found.
Read the term
Guides
Guides
Longer walkthroughs when you want the whole picture in one place.
Browse guides
Leaving Webflow
A chooser for staying, a Tune-Up, or a move to Framer, Astro or Next.js. Export is not a migration.
Read the guide
Leaving WordPress
A chooser for staying, a Tune-Up, or a move to Webflow, Framer, Astro, a headless CMS or Next.js.
Read the guide
Pricing
Agency and product starting prices, written in the open.
See pricing
London studio
A London website design and development studio for funded and fast-moving teams.
Visit the London page
Book a call
Three clients that have each been acquired for over $1 billion. When you want a date and a scope, start here.
Book a call
Common questions
Are these resources free?
Yes. The tools, guides, comparisons and glossary entries are free to use. A designed, built or migrated website is a paid project, scoped from the published starting prices.
See pricing
Do I have to book a call to use the migration planner?
No. The migration planner runs without a sign-up. Book a call when you want us to turn that first pass into a signed-off map and a build.
Open the planner
Where should I start if we are leaving WordPress?
Read how much a website migration costs, run the planner, then open the route that matches the destination.
Read the cost guide
Who writes this?
Goodspeed is a London website design and development studio. These resources come from the work we do on marketing sites and migrations.
Book a call