Framer vs Next.js is really a question about who ships the website: marketers on a canvas, or engineers in a repo. Both can produce a fast, well ranked marketing site; they just put the everyday boundary in very different places. This guide compares them on editing, speed, CMS, SEO and cost, with prices checked on the official pages.
Goodspeed: when you want the right call, then the build
Goodspeed is a London website design and development studio and a Framer Enterprise Expert, and we also build in Next.js and Astro when code is the right call. This is a specialty comparison: if you are not already weighing a canvas against an application framework, start with the website platform comparison instead.
What you get
Senior people you meet on the first call do the work, with agents running research, first draft copy, motion and QA.
A real designed page on staging, on your content, by the end of week one.
Framer by default, or Astro or Next.js with a headless CMS when code is the right call. We pick the platform for the team that will edit it.
Migrations include the audit, a signed-off redirect map, on-page parity and 30 days of monitoring after launch.
Your team edits the site after launch. Bugs are fixed in two business days or that month is free.
Pricing
Builds and migrations from $10,000, fixed before work starts and paid 50% up front and 50% at launch.
Landing Page from $2,500, live in about five working days.
Tune-Up at $5,000 fixed, over two weeks, for a site that is close but needs fixing.
Embedded Team from $2,000 a month, rolling, if you want help after launch.
Every package is on our pricing page.
Proof you can check
Reka, an NVIDIA-backed AI lab, needed pages live the day each model shipped, and they were.
Wisk, a Boeing-backed autonomous aviation company that has raised over $500M, has a Webby-nominated site that is now the most-cited domain in AI answers across its category.
Three clients that have each been acquired for over $1 billion.
“They’ve helped us bring our vision to life and go live in an extremely compressed time schedule.” Diane Stember, Creative Director, Wisk
Two ways to start: plan my migration free to get a first redirect pass and a scope, or book a call to get a date and a fixed price. If staying put is the better answer, we will say so.
Framer vs Next.js, side by side
Next.js | Framer | |
|---|---|---|
Best for | Marketing sites or app-adjacent sites that belong in a repo, with engineers who will review changes. | Marketing sites a design-led team wants to build and edit on a visual canvas, without standing up a repo. |
Who edits the site | Editors often work in a headless CMS. Developers change templates and routes in code. | Designers and marketers in the Framer canvas, with roles you can limit. Developers step in for custom behaviour. |
Speed | Can be extremely fast when you keep the JavaScript budget honest. You have to design for that. | Can be fast when designed that way. You still have to treat Core Web Vitals as part of the build. |
CMS | You choose the CMS. Limits are then the CMS plan, not Next.js itself. | A built-in CMS with structured collections, and plan caps you need to watch as the site grows. |
SEO | Tight control of markup, routing and server rendering if you set it up that way. | Strong visual control of pages and CMS items. On a move, the redirect map still matters more than the logo. |
Cost to run | Hosting plus the CMS plan, and the engineering time to keep the repo healthy. | A Framer plan and editor seats. Usually small next to the cost of the build itself. |
What you gain | Full control, shared code with your product, custom routes and server work. | Marketers ship layouts themselves, with hosting and CMS included. |
What you trade off | Every layout change goes through a developer. | Plan caps and less control of what ships to the browser. |
When to stay | The team already lives in the repo, and a canvas would slow them down. | The marketing team still needs to ship layouts on a canvas, and the CMS limits are not in the way. |
When to leave | The team actually wants a visual canvas more than a codebase. | You need an application framework, custom server routes, or a repo as the source of truth. |
What each option costs
Framer | Next.js | |
|---|---|---|
Platform | Free plan; Basic $10 a month; Pro $30 a month billed yearly; extra editors $20 a month. | Open source and free to use. |
Hosting | Included in the site plan. | Vercel or another Node.js host. Vercel Pro is $20 a month, priced further by usage. |
Content editing | Built-in CMS on the canvas. | A headless CMS, from free to a paid plan. |
Changes after launch | Marketers edit pages and layouts themselves. | A developer changes components and reviews pull requests. |
Build with Goodspeed | From $10,000, or a Landing Page from $2,500. | From $10,000. |
Framer review
Framer is a hosted visual builder with a built-in CMS. It has a free plan, Basic at $10 a month and Pro at $30 a month billed yearly, with extra editors at $20 a month and additional locales at $20 each. Choose Framer when a marketing lead wants to ship landing pages and CMS items on a canvas without a pull request for every layout change, and the site is a marketing site rather than a full application.
Next.js review
Next.js is a free, open source React framework maintained by Vercel. You pay for hosting, such as Vercel Pro at $20 a month, and for a headless CMS. Choose Next.js when the team already lives in a repo, needs custom routing or server work, and will edit marketing content in a CMS rather than dragging boxes on a canvas.
Questions to answer before you choose
Who ships pages every week: a marketer on a canvas, or engineers in a repo?
Does the site need logged-in areas, product data or shared code with your app?
What can you spend each year on platform fees, seats and hosting?
When does the new site need to be live?
For a rough number on your own scope, try the website cost calculator. If you need ongoing help after launch, an Embedded Team starts from $2,000 a month.
What a move involves
A platform change is a rebuild plus a content move plus a redirect map. URLs that rank, convert or carry backlinks need a 301, not a blanket send to the homepage. The map should be signed off before launch, then checked in Search Console afterwards.
Migrations with us start from $10,000 and include the audit, the signed-off map, on-page parity and 30 days of monitoring. You can run a first pass with the migration planner. The resources hub collects the other tools and guides.
How a project with us runs
Day one. One shared channel, and you meet the people doing the work.
Every day. A written update. Every few days, a Loom walking through what changed.
End of week one. A real page on staging, on your content, that you can forward to anyone.
Week two. The system behind it, so page nine takes an hour instead of a day.
Keep reading
Framer vs Webflow: two visual builders, compared.
Astro vs Next.js: the two code options, compared.
Webflow to Next.js and WordPress to Next.js: the published routes.
Sources
Framer pricing, checked 15 November 2026.
Vercel pricing, checked 15 November 2026.
Next.js, open source under the MIT licence.
Goodspeed pricing, for every Goodspeed price.
When another option is better
You want a code front end but not an application: Astro is usually lighter than Next.js for a marketing site.
Your team already ships happily in Webflow: compare Framer vs Webflow before moving at all.
You run a large editorial operation: WordPress or a headless CMS may matter more than the front end.
Recommendations by buyer
If you are | We would point you to |
|---|---|
A marketing lead who wants to ship pages without engineering | Framer |
A product-led team whose site shares code and data with the app | Next.js with a headless CMS |
A content-heavy team that wants speed and code ownership | Astro with a headless CMS |
An AI lab or startup shipping launches on a fixed date | Framer, with an Embedded Team for launch days |
So, which should you choose?
If the team needs a visual canvas, Framer is usually the better of these two. If the source of truth should be a repo and an application framework, Next.js is usually the better choice. If neither fits, start from the website platform comparison.
When you are ready: plan my migration free to get a first redirect pass and a scope, or book a call to get a date and a fixed price. If staying put is the better answer, we will say so.
Frequently asked questions
Is Framer better than Next.js?
How much do Framer and Next.js cost?
Can marketers edit a Framer site without a developer?
When is Next.js the better fit?
Which integrates better with our stack?
Can you migrate a Framer site to Next.js, or the other way?
How much does a rebuild cost?
Will we lose our Google rankings if we change platform?
Harish Malhi
Founder of Goodspeed
Harish Malhi is the founder of Goodspeed. He left Google in 2019 to build his own product, and started Goodspeed to give other founders the same head start. Today the studio designs and builds websites and the whole digital experience around them for funded tech companies, at the moments that matter: a raise, a launch, a press cycle. Goodspeed is a Framer Enterprise Expert, was Bubble’s Agency of the Year in 2024, and has shipped 300+ products, including launch pages for an NVIDIA-backed AI lab and a Webby-nominated site for a Boeing-backed aviation company. It holds a 5.0 rating from 46 reviews on Clutch.
